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Starwood Hotels & Resorts’ Sizzling Aloft Brand Opens Aloft Bengaluru Cessna Business Park in the City’s Hot New Hi-Tech Hub

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), today announced the opening of Aloft Bengaluru Cessna Business Park in the city’s hot new hi tech hub. Aloft Bengaluru Cessna Business Park marks the second Aloft Hotel in Bengaluru. Managed by Starwood, the hotel is owned by the Prestige Group, a leading real estate developer in India with a diversified portfolio of hospitality, leisure, and retail, commercial and residential assets.

With 191 stylish guest rooms including 13 Suites, Aloft Bengaluru Cessna Business Park is located within the 4.5 million square feet Prestige Cessna Business Park which houses marquee IT companies. The hotel’s stylish urban design, buzzing bar and vibrant social scene is set to make Aloft the hottest destination in this fast growing market.

“As Aloft continues its incredible global growth, with its emphasis on design, combined with tech-savvy features and vibrant social atmosphere, the brand is attracting a rapidly growing group of loyal travelers around the world,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “Pioneering initiatives in music, design and technology have positioned Aloft as the must-have brand for the next generation of travelers, and we’re quickly gaining traction in the Indian market amongst the country’s young and tech driven society.”

Aloft Bengaluru Cessna Business Park boasts atmospheric public spaces where guests can mix and mingle, read, work or play a game of pool at the Re:mixSM lounge or grab a drink and enjoy “Live @ Aloft Hotels” that showcases live band performances by emerging artists at the signature w xyzSM bar. Spacious loft inspired guest rooms feature the brand’s signature 9 feet high ceilings, oversized windows, an ultra-comfortable platform bed and walk-in showers with Bliss Spa® bath amenities. Designed for the millennial traveler in mind, Aloft Bengaluru Cessna Business Park offers fast and free WiFi throughout the hotel. Each room is equipped with a unique plug-and-play connectivity solution that connects most electronic devices to the 42’’ LED TV, turning the room into a high-tech office as well as an entertainment centre.

Recreational facilities at the hotel include Re:chargeSM fitness centre and SplashSM pool. Get a quick foodie fix at Re:fuel by AloftSM, a one-stop, 24-hour grab-and-go food and beverage area or enjoy a leisurely meal at the hotel’s urban cool café style restaurant, Nook.

The hotel offers 10,050 square feet of meeting space with largest banquet hall being 411 square meters, 7 tactic meeting rooms equipped with the latest generation of audio-visual hardware and an outdoor terrace Backyard providing the perfect creative spaces for business meetings or social gatherings.

“Aloft Bengaluru Cessna Business Park is a significant addition to the brand’s portfolio in India and will energize the hotel market by meeting the pent-up demand for stylish, lifestyle hotel brands,” said Dilip Puri Managing Director India and Regional Vice President South Asia, Starwood Hotels and Resorts India Private Limited. “This new generation Aloft Hotel underscores the strength of Starwood’s network and the power of the Aloft brand. We expect the new Aloft to become a local hotspot, attracting both savvy travelers and tech professionals in the area to its always abuzz social scene,” he added.

“This is undoubtedly one of the finest business hotels in Bangalore currently and we hope that the people in Prestige Cessna Business Park will make the most of the unique amenities and recreational facilities provided by Aloft. With India being at the forefront of a booming economy we see a huge opportunity to develop lifestyle Hotel brands within Tech Parks, a trend which is currently nascent but growing very fast. At the Prestige Group we are ahead of the game and look forward to continue this trend. We are happy to be associated with Starwood Hotels and hope to work together closely on many more such ventures in future, said Mr. Irfan Razack – CMD, Prestige Group.

Stay and play at the newest Aloft Bengaluru Cessna Business Park with a hot opening offer starting from Rs 6499/- plus taxes inclusive of breakfast Sunday to Thursday and Rs 5489/- plus taxes inclusive of breakfast on Friday and Saturday. SPG members, Starwood Hotels’ award winning loyalty program earn double StarPoints on this offer.

To find out more call 18002582516 or log on to www.alofthotels.com/cessnabusinesspark.

Follow us on Facebook https://www.facebook.com/pages/Aloft-Bengaluru-Cessna-Business-Park/658283240881459 Instagram @aloftbengalurucbp and twitter @aloftcessnapark and stay tuned in.

About Aloft Hotels

With 100 hotels open now and coming soon in 14 countries around the world, Starwood’s Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com. Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest® program, the industry’s richest loyalty program. To learn more, please visit spg.com.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries, and 181,400 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.

About Prestige Group

Over the last decade, the Prestige Group has firmly established itself as one of the leading and most successful developers of real estate in India by imprinting its indelible mark across all asset classes. Founded in 1986, the group’s turnover has today crossed Rs.2000 crores. A leap that has been inspired by CMD Irfan Razack and marshaled by his brothers Rezwan Razack and Noaman Razack. Having completed more than 169 projects spanning 51.37 million sq ft., today they have 65 ongoing projects covering 60 million sq ft and 28 upcoming projects covering 31.15 million sq ft of world-class real estate space across asset classes. In October 2010, the Prestige Group also successfully entered the Capital Market with an Initial Public Offering of Rs 1200cr.

The company has diversified over time into a number of related / non-related services, each of them spearheaded by individuals with adroit capacity. Services are as varied as the interior designing done by Morph Design Company (MDC) and the redefinition of elegance and suave in men’s formal dressing by Prestige Fashions (P) Ltd. They are also the only developers in South India to boast of such a widely diverse portfolio covering the residential, commercial, retail, leisure and hospitality segments.

Now with over 150 landmark developments across the city, the company has extended its expertise to major cities across South India including Chennai, Hyderabad, Kochi, Mysore, Mangalore and Goa. Giving each city an unparalleled experience with landmark malls on the lines of ‘The Forum’, large townships, tech parks, hotels, luxury villas, and SEZs.

The Prestige Group today has become a name that is synonymous with innovation. The company has pioneered many landmark developments and introduced many firsts to South India including Prestige Acropolis, Prestige Ozone, Prestige Shantiniketan, Prestige Golfshire, The Forum mall, Forum Value Mall and The Collection – UB City.

The Prestige Group is the only developer from Bangalore to receive the reputed FIABCI award for their software and residential facilities. Keeping up their winning spree, the Prestige Group, once again, were the recipients of a plethora of prestigious awards last year, including 10 Asia Pacific Property Awards 2013-14 across the residential, commercial and leisure segments and 4 Asia Pacific Hotel Awards 2013-14, apart from 5 Indian Realty Awards 2013 including ‘Developer of the year’. The Forum mall, Koramangala – Bangalore’s first mall was awarded the ‘IMAGES Most Admired Shopping Centre of the Year’.

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