Welcome!

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Linux Containers, @BigDataExpo, SDN Journal

@CloudExpo: Article

A Hybrid Future: Blending Public and Private Clouds

An exclusive Q&A with Esmeralda Swartz, CMO of MetraTech

"Organizations take time to evolve. That's why we're bound for a hybrid future, where public and private clouds blend to create a shared infrastructure that spans application, organization and data center boundaries," noted Esmeralda Swartz, CMO of MetraTech, in this exclusive Q&A with Cloud Expo conference chairs Larry Carvalho and Vanessa Alvarez.

Cloud Computing Journal: How are cloud standards playing a role in expanding adoption among users? Are standards helping new business models for service providers?

Esmeralda Swartz: I think enterprises made the adoption choice based on the business need for cheap and good enough at the expense of transparency, security and privacy. Standards have played a role in eliminating fear and building trust thereby increasing adoption. For example, when you are picking a cloud provider and they produce certification, you know that they're being audited and adhering to common standards. We now need to move to the user experience and extend control to users and empowering them.

In addition, the big players are not portable, say from Azure to AWS or vice versa, as an example. Other stack vendors and projects attempt to emulate a market leader like Amazon but I wouldn't call that a standard. Within IaaS, we're still using traditional machine-by-machine management tooling internal to a deployment like Puppet or other tools. Some are beginning to use advanced cloud provider management API-based tools, but that's the least portable part. Customers don't want to suffer a new form of lock-in. Until managing your cloud infrastructure is common with your traditional infrastructure people will hold back.

Cloud Computing Journal: How are hybrid clouds evolving to allow the coexistence of private and public clouds? What are the challenges to meeting a true hybrid cloud scenario?

Swartz: Organizations take time to evolve. That's why we're bound for a hybrid future, where public and private clouds blend to create a shared infrastructure that spans application, organization and data center boundaries. Companies need the freedom to evolve and optimize applications and data for SLAs tuned for price, policy and performance. A future that blends the best of public and private clouds, provides the right balance of an elastic cloud infrastructure to meet the range of requirements from applications and users.

Private clouds are a natural starting point for an enterprise and by setting down this path, most enterprises will end up with hybrid, one that leverages their private cloud investment and provides for a public cloud future. Hybrids are also inadvertently solving the standards problem. While starting with the private data center to cloud data center co-existence model, this will evolve from a simple cloud to a common cloud management layer, whether the cloud in question is public or private. These platforms are going to wrap up the underlying proprietary APIs and become the new control panel for IT.

Cloud Computing Journal: Are on-premise software vendors successfully migrating their business model to a SaaS model? What are the challenges faced in this journey?

Swartz: It's a tough and unforgiving road. For SaaS, investors are focused on growth and not margins whereas if you are an on-premise vendor transitioning to SaaS, investors don't like margin hits and expect delivery of both growth as well as margins without slips during the transition. It is possible to achieve economies of scale and to keep the overall cost down and share and integrate business functions during the transition. We are seeing more common sense applied to the SaaS dream. When packaged software vendors try to move to the purest technology point of view where certain architectures are dictated that's a tough challenge.

There is no question that on-premise providers are adopting the principles of SaaS, such as continuous delivery of new features and increasing value at a reduced cost beyond the initial license to the customer. Some on-premise vendors can't make this cultural shift and still cave in to delivering one-off and bespoke versions to make deals happen. Ironically we are seeing SaaS vendors do the same, which is a particularly slippery slope. We recognized that the inevitable evolution path is user-driven configuration. We have a configurable on-premise cloud platform and a SaaS-based platform. For some customers SaaS is a fit, for others it is not. We don't have to dictate the business model our customers must fit into. You'll often hear customers want SaaS because they want lower prices. Customers care about increasing ROI and driving down TCO with reduced time to revenue, irrespective of the delivery model.

Cloud Computing Journal: With several vendors lowering costs for infrastructure, is there a way for new cloud service providers entering this space to make money?

Swartz: If you are entering the market based on price alone, then don't bother; the big players are already battling it out on price, where even the winner loses. You're better off starting with at least PaaS or better yet delivering value-add on top of an existing infrastructure provider. The only possible exception to this is companies that must have massive infrastructure under their control. For example, Software Defined Networking (SDN) and Network Functions Virtualization (NFV) are going to cause communications providers to transform their proprietary hardware into massive farms of commodity computing and network infrastructure. Selling excess capacity to customers is reasonable as is packaging value add options that will appeal to enterprises. We'll see the traditional subscription model supplemented by a wide variety of per-occasion charges (premium and discount) and short-term and long-term relationships that will come and go on a continual basis.

Cloud Computing Journal: What are the challenges for end users to adopt a new model for application development using Platform as a Service? Are vendors doing enough to meet their needs?

Swartz: Four years ago when presented with this question it seemed clear to us that PaaS was far superior to IaaS and SaaS. You control the application, it's your code and the only thing you really have to worry about is the application itself.Why would we want the overhead of IT managing and patching machines and licensing OS and other basic software? With PaaS our developers could develop as always and adopt a DevOps strategy from day one, making the whole process streamlined and efficient for delivering application services. Perhaps developers are just distrustful and rely on fine-grained machine tuning for too many things to let go of the hardware even if it is virtual. We expect people to move to PaaS more vigorously in the future but that opens its own portability and standards problems.

More Stories By Pat Romanski

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Latest Stories
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...