|By Business Wire||
|June 23, 2014 08:05 AM EDT||
Selligent, international provider of (big) data-driven multichannel marketing solutions, has published a free white paper, Selligent’s Guide to Responsive Email Design, offering step-by-step instructions on how marketers can create and send emails that engage customers in all situations.
“The future of email marketing lies in the ability to adapt to your surroundings,” said André Lejeune, Selligent’s chief executive officer. “Over half of all emails are now opened on mobile devices like smartphones and tablets, and while this presents unique opportunities to connect with customers and prospects, it also presents new challenges. Our mission is to help marketers engage with their customers in whatever way suits each customer best, and this Guide is part of that commitment.”
Responsive email design is aimed at crafting websites and e-mails that provide both an optimal viewing experience that includes easy reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices and also interaction paradigms that work well on touchscreens. For marketers dealing with customers that are a moving target and expect to be reached that way, responsive email design is critically important.
Selligent’s Guide to Responsive Email Design is a detailed, step-by-step guide that shows marketers the successful route to this essential marketing technique, avoiding common mistakes and learning best practices to connect with customers in the office, at home, or on the road.
Key points include:
- The purpose and challenges of responsive email design in an environment where 63% of Americans and 41% of Europeans would close or even delete an email that isn’t optimized.
- Email Design: steps to success from layout to audience consideration
- Common Mistakes, Best Practices and Successful Examples
- Mobile Best Practices
- Media Queries: transforming emails to mobile
- Responsive Images
“Brand marketers face a tough challenge meeting the increasing demands of customers across all channels,” continued Lejeune. “With this guide, we are offering them one document that combines a thorough overview of the key issues with a detailed blueprint for responsive email success. After seeing its popularity with our customers, we wanted to share the guide with all marketers because we think it will be a valuable addition to their marketing toolbox.”
Learn how businesses can design and send responsive emails that reach customers and prospects with messages they want, the way they want to receive them. Download and read Selligent’s Guide to Responsive Email Design at http://bit.ly/1lttDAQ
Selligent is an international provider of (big) data-driven multichannel marketing solutions for over 400 brands in Europe and the US, serving such diverse industries as retail, travel and entertainment, media and publishing, and financial services. As a single solution that delivers highly personalized brand experiences across all channels, Selligent is the strategic partner for interactive marketers to engage and nurture customers in the omnichannel world.
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