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Pioneer Continues to “Elevate Your Sound Experience” with Dolby Atmos-Enabled Elite Speakers and SC Receivers
|By Business Wire
|June 23, 2014 09:07 AM EDT
Pioneer Electronics (USA) Inc. today brings an incredible
multi-dimensional audio experience to consumers with a dedicated line of
Dolby Atmos®-enabled Andrew Jones-designed Elite speakers and Elite SC
series home theater receivers that will be Dolby Atmos upgradable via a
firmware update available by the end of the year. With Dolby
Atmos, sound comes alive from all directions, including overhead, to
fill the home theater with astonishing clarity, power, detail, and
depth. The new 2014 flagship Elite SC receivers with Dolby Atmos will
provide the critical multi-channel processing and necessary power
required to fully create the Dolby Atmos effects while a new line of
Andrew Jones designed Elite speakers will produce exceptional sound
quality that brings the technology to life1.
“We’ve been at the forefront of every technology available for the home
theater environment and we’re making a point to have the Dolby Atmos
technology into the latest products that will captivate and transport
audiences with multi-dimensional sound,” said Chris Walker, director of
AV product planning and marketing for the Home Electronics Division of
Pioneer Electronics (USA) Inc. “To ensure the best Dolby Atmos
experience possible, Pioneer not only produced a series of ultra-high
end receivers dedicated for the task, but also appointed Andrew Jones,
our top speaker engineer, to design a speaker system worthy of the Elite
brand and that can reproduce the sound quality that only Dolby Atmos can
First established in the cinema, Dolby Atmos transports audiences into
the middle of the movie action with a multi-dimensional sound experience
that heightens emotions. Pioneer’s years of experience and expertise in
home theater gave them the opportunity and advantage to develop a
complete Dolby Atmos system with both receivers and speaker products.
The availability of a single Pioneer branded system provides better
control of the Dolby Atmos experience and the advantage in delivering
“Dolby Atmos is the next step in home entertainment and it’s really
something you have to experience for yourself to understand how truly
amazing it is,” said Michael Crane, Senior Director of Merchandising for
Magnolia Home Theater and Design Centers. “We’re looking forward to
demonstrating the technology in our Magnolia locations through Pioneer’s
complete Dolby Atmos-enabled system.”
There are more than 340 Magnolia Home Theater locations within Best Buy
stores nationwide that offer customers a premium home electronics
shopping experience. There are also more than 40 Magnolia Design Centers
which are the flagship of the Magnolia brand and provide the finest
brand names, greater depth in product categories, as well as
highly-trained system designers, project managers, programmers and
Details of Dolby Atmos-enabled Pioneer products will be announced on
Wednesday (11:45 a.m.), June 25 at Pioneer’s press conference in New
York City at the 2014
CE Week Show. Pioneer will also have a special home technology room
set up with the complete Dolby Atmos system for demonstrations to show
attendees. Members of the media are encouraged to attend the Pioneer
press conference and experience Dolby Atmos.
Pioneer Electronics CEA Line Show Activities
Location: Metropolitan Pavilion, 125 W. 18th Street, NY, NY
Press Conference, Wednesday, June 25 at 11:45 a.m. EDT
Booth Exhibit, Booth #44, Wednesday, June 25 (11 a.m. –
7 p.m.) and Thursday, June 26 (9 a.m. – 3 p.m.)
Home Technology Demonstrations, Booth #5
Pioneer’s Home Electronics Division develops award-winning audio and
video home theater products including A/V receivers, Blu-ray Disc™ and
DVD players, and speakers. The company’s brands include Pioneer® and
Elite®. More details can be found at www.pioneerelectronics.com.
About Dolby Atmos
Dolby Atmos delivers captivating, multidimensional sound that places and
moves specific sounds anywhere in the room, including overhead, to bring
entertainment alive all around the audience.
Since its introduction in the cinema in 2012, Dolby Atmos has been
embraced by all the major Hollywood studios, seven Academy Award®
winning directors, and 16 Academy Award-winning sound mixers, among
others. Later this year, entertainment enthusiasts will be able to enjoy
Dolby Atmos in their home theaters.
To learn more about Dolby Atmos and home theaters, visit the Dolby Lab
Notes blog here.
1 To enjoy the full Dolby Atmos experience, consumers must
have Dolby Atmos encoded content, Dolby Atmos-enabled receiver, and new
Dolby Atmos-enabled speakers or add-on modules or at least two overhead
Pioneer is a registered trademark of Pioneer Corporation
and Dolby Atmos are registered trademarks of Dolby Laboratories
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