Welcome!

News Feed Item

Kahuna Introduces Conversion Campaigns to Increase Mobile Commerce

Kahuna Customers Such as 1-800-Flowers and Karmaloop Showcase Mobile as a Powerful Revenue Generator With 18-33% Uplift in Revenue From Cart Fulfillment

PALO ALTO, CA -- (Marketwired) -- 06/23/14 -- Kahuna, the leading marketing automation company for mobile, today announced its latest product offering, Conversion Campaigns. A first of its kind- solution fully focused on translating consumer interest into significant mobile sales and revenue.

Cart abandonment on mobile is a notorious problem in the industry -- an average of 88% of digital shoppers who intend to complete a purchase do not follow through.(1) Kahuna customers, such as 1-800-Flowers and Karmaloop, that are using Conversion Campaigns have already experienced an 18-33% uplift in revenue from these mobile users. And they are changing the way they think about mobile app monetization and revenue.

"Kahuna has increased our mobile app revenue velocity, and Conversion Campaigns have been an essential catalyst in driving that outcome," said Amit Shah of 1-800-Flowers. "Since using Kahuna, we've seen a net incremental increase in purchases and revenue coming from our app. It's all about inspiring the 'let me think about it' shoppers to complete their purchases while the occasion and the desired gift is fresh in their minds and their cart. It's clear that customers are very comfortable making purchases using their smartphone and tablets."

With Conversion Campaigns, Kahuna identifies specific users who have shown purchase intent by placing items in their shopping carts, either on a retailer's mobile website, a retailer's native app, or on a desktop, but who have not yet completed their orders. In real time, Kahuna is able to automatically follow up in a cohesive and respectful way using push notifications, in-app mobile messaging and Facebook retargeting. These gentle yet strategic reminders keep products and services top-of-mind and escort buyers down a path that prompts them to complete the purchasing process. Once a customer completes his or her order, all targeted notifications and advertising for this specific cart fulfillment stop immediately. Conversion Campaigns make sure a consumer never sees an irrelevant message, and that marketers never spend money on an irrelevant ad.

"It is more important than ever for brands to take a customer-centric approach to marketing, but until Kahuna, it's been almost impossible to do this effectively on mobile," said Feng Chang of Karmaloop. "Now our customers receive the right messages in a way that not only translates into greater sales, but that also enhances our customers' experience."

Kahuna's Conversion Campaigns build on the success of its powerful Engagement Engine that enables mobile marketers to automatically understand each customer and deliver personalized push notifications, at the right time, on the right device. With a host of innovative features, such as ROI and Revenue Tracking and AtoE Message Testing, Kahuna helps marketers target consumers with unprecedented specificity so that marketing messages have the highest impact. Conversion Campaigns take the next step, capitalizing on the interest generated to facilitate mobile purchases.

"Mobile revenue and engagement have always been the core focus of our company. There hasn't been enough emphasis put on driving dollars on mobile, or enough transparency around the ROI of push notifications and other forms of mobile marketing," said Adam Marchick, CEO of Kahuna. "With Conversion Campaigns, Kahuna proves definitively that mobile apps can be an outstanding revenue generator, capable of engaging consumers and closing the purchasing loop more effectively than any other platform."

To get started with Conversion Campaigns, please visit www.usekahuna.com

About Kahuna
Palo Alto-based Kahuna takes the guesswork and heavy lifting out of mobile marketing, allowing marketers to send hyper-targeted, automatically personalized push notifications, in-app messages and more that dramatically increase conversion on mobile. The Kahuna Engagement Engine and Kahuna Conversion Campaigns are available for iOS, Android, PhoneGap and Mobile Web. Kahuna was founded in 2012 and is funded by Sequoia Capital.

(1) Forrester Research

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2623084

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of D...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain.
Column Technologies exhibited at SYS-CON's @DevOpsSummit at Cloud Expo, which took place at the Javits Center in New York City, NY, in June 2016. Established in 1998, Column Technologies is a global technology solutions provider with over 400 employees, headquartered in the United States with offices in Canada, India, and the United Kingdom. Column Technologies provides “Best of Breed” technology solutions that automate the key DevOps principals and help our customers meet today’s DevOps and Dig...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.