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Vitamix(R) Total Nutrition Center(R) S: It's More Than a Blender

CLEVELAND, OH -- (Marketwired) -- 06/23/14 -- Get ready to explore new levels of flavour, nutrition and creativity with the Vitamix® Total Nutrition Center® S. Combine the sheer number of culinary tasks it performs with how often you'll use it, and the Total Nutrition Center S instantly moves beyond a mere kitchen luxury to an everyday necessity. This blender can help you achieve your aspirations, whether you're looking to reach high-level culinary goals, or obtain a better quality of life through nutrition. The Total Nutrition Center S unlocks the full flavor from fresh ingredients, creating new taste sensations with every use.

The Vitamix Total Nutrition Center S can do the work of more than 10 kitchen appliances, providing you with the ability to chop, cream, blend, cook, grind, knead, churn, emulsify, crush, whisk, frappé, purée, powder and whip. Whether you want to elevate your expertise and creativity in the kitchen, or you're searching for a simple way to feed your family more nutritious meals, the Total Nutrition Center S will become one of the most indispensable kitchen tools you've ever owned.

Vitamix machines make enjoying fresh, whole foods easy and delicious. With an efficient 2 peak output horsepower motor, the Total Nutrition Center S can blend even the toughest ingredients. The impressive power and laser-cut blade design can pulverize fruits and vegetables, providing vital vitamins, nutrients and antioxidants from peels, pulp and seeds.

A Variable Speed Control dial allows for flexibility and creativity; fine chop, grind or fully blend ingredients, all in one container. The High Speed Setting allows for maximum processing, especially for thicker ingredients and larger recipes.

The Total Nutrition Center S includes a shatterproof, BPA-free 2.0-litre container, which creates a powerful vortex for thorough blending. A spill-proof lid with removable lid plug allows users to add ingredients while processing and a specially designed tamper helps blend dense ingredients. Additionally, the package contains the "Getting Started plus" recipe book and "Let's Get Started!" instructional DVD.

"The Vitamix Total Nutrition Center S has capabilities far beyond that of an ordinary blender. This machine inspires creativity in food preparation with its versatility, ease-of-use and ability to release powerful flavors," said Rochelle Hartigan, retail marketing strategy manager, Vitamix. "From creating fresh fruit and vegetable juices, to making everything from salsa to hummus -- or even hot soup -- we believe it will become an invaluable tool for any gourmet kitchen."

Vitamix has earned the respect and loyalty of an extremely passionate fan base composed of top chefs, restaurant owners, nutritionists, cooking enthusiasts, mixologists and home cooks. Every Vitamix is durable, reliable and built to last for generations. Backed by a full seven-year warranty, even first-time buyers can feel confident about choosing a world leader in high-performance blending equipment for home and commercial use. The Total Nutrition Center S is available in a black finish and has a suggested Canadian retail price of $419.99. It is sold at select Costco locations and online at vitamix.ca.

About Vitamix®
Vita-Mix® Corporation ("Vitamix") is a privately held family-owned and -operated company founded in 1921 that manufactures high-performance blending equipment for home and commercial use. The company's commercial customer list reads like a "Who's Who" of major restaurant chains, and gourmet chefs say their Vitamix machines are as important to them as their knives. A recognized leader in marketing and product innovation, Vitamix founder William G. "Papa" Barnard created one of the first infomercials in 1949 to demonstrate how the Vitamix blender could help people improve their health with whole foods, and the company developed the first true commercial blender in the early 1990s, which ignited the smoothie movement. Vitamix, whose products are known worldwide for their performance, durability, and reliability, continues to win awards for product innovation and is a recipient of the president's prestigious "E" Award for Exports. Headquartered in Olmsted Township, Ohio, 19 miles from Cleveland, Vitamix products are manufactured in Northeast Ohio and sold in approximately 100 countries. For more information, please visit www.vitamix.com.

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Media Contacts:
Alissa Kiktavy
Falls Communications
(216) 696-0229
akiktavy@fallscommunications.com

Scott Tennant
Director of Communications
Vitamix
(440) 782-2447
stennant@vitamix.com

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