Welcome!

News Feed Item

BC Farmers' Markets Launches the it Feels Better at the Farmers' Market Campaign to Attract and Entice Market 'newbies'

The It Feels Better at the Farmers' Market campaign and Farmers' Market Selfie contest invite BC to explore and discover why Farmers' Markets feel so great!

VANCOUVER, BRITISH COLUMBIA -- (Marketwired) -- 06/23/14 -- The BC Association of Farmers' Markets is excited to announce the launch of its BC-wide It Feels Better at the Farmers' Market campaign and Farmers' Market Selfie contest, which officially open today and run until July 21, 2014. This public awareness campaign and contest offers prizes, activities, and incentives at participating markets throughout BC to entice market 'newbies' to discover why it feels so amazing to visit the Farmers' Market.

Explains Elizabeth Quinn, Executive Director at the BC Association of Farmers' Markets:"Over the last several years, we've seen a 62% increase in the number of markets in BC. There's no doubt people are becoming increasingly passionate about buying local, in-season food and locally produced goods. With this campaign, we want to build on this growing enthusiasm in BC by reaching out to those who might not know that the markets offer much more than food- they offer an experience that feels amazing!"

Across BC, there are over 125 farmers' markets. In addition to locally grown food and locally made products, the markets offer a surprising variety of community activities such as live music, children's activities, cooking classes, artisan workshops and much more.

Says campaign spokesperson Lydia Ryall, winner of the 2014 Young Farmers of the Year Award, and co-owner of Cropthorne Farm in Ladner: "It's a joyful thing to be able to shop for food and at the same time meet the people who grow and produce what we eat. I'm thrilled to help spread the good word about our BC markets and I'll definitely be ready to pose for a farmers' market selfie with anyone who wants to visit our booth!"

Explains Moira Teevan, Community Investment Manager at Vancity and campaign supporter, "Vancity is so pleased to be supporting this campaign and the valuable work of our local farmers. The benefits of local and organic food production are huge- providing significant environmental and social benefits. As well, the markets offer a valuable community hub, where people can connect the food we eat with the people who grow it."

Says BC Agriculture Minister Norm Letnick, "British Columbians go to a farmers' market to enjoy the high quality foods produced in their communities, and for the conversations and relationships they can have with people who grow our food. Farmers' markets have a unique and festive atmosphere, and I look forward to seeing the creative ways British Columbians capture and share their experiences through this contest."

The It Feels Better at the Farmers' Market campaign - Funding support provided, in part, by the BC Government's Buy Local Program; delivered by the Investment Agriculture Foundation of BC with funding from the BC Ministry of Agriculture and Vancity.

Here's what the It Feels Better at the Farmers' Market campaign will look like:


--  The BC-wide #FarmersMarketSelfie contest will serve as a showcase of the
    feel-good experiences people in BC are having at their farmers' markets.
--  Selfie entries can be made between June 23 until July 7. All BC
    residents 18 years of age and older are eligible to enter.
--  How to enter: Snap a photo of yourself at any BC farmers' market and
    submit it here: http://www.facebook.com/bcafm
--  Promote your selfie to get the most votes! The selfie that gets the most
    votes wins a Bernardin Home Canning Starter Kit and $500 worth of
    delicious goods from your favourite BC farmers' market.
--  Each week five random winners will be selected from five regions of BC.
    Each of these random winners will take home a Bernardin Home Canning
    Starter Kit and $50 gift card to the BC farmers' market(i) of their
    choice. ((i)Must be a member of the BC Association of Farmers' Markets.)
--  Voting will happen until July 21st.
--  Extra fun: At markets throughout BC, scavenger hunts for children will
    be available to entertain the kiddies and educate kids about where food
    is grown and what's in season.
--  The It Feels Better at the Farmers' Market campaign includes a series of
    entertaining videos, demonstrating the perilous alternatives to shopping
    at markets. Watch for these on social media!

Follow this campaign on social media:

Twitter: @BCFarmersMarket

Facebook: https://www.facebook.com/BCAFM

Website: http://www.bcfarmersmarket.org/

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
In order to meet the rapidly changing demands of today’s customers, companies are continually forced to redefine their business strategies in order to meet these needs, stay relevant and continue to see profitable growth. IoT deployment and development is integral in this transformation, and today businesses are increasingly seeing the value of investing their resources into IoT deployments. These technologies are able increase ROI through projects such as connecting supply chains or enabling sm...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
SYS-CON Events announced today that A&I Solutions has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 1999, A&I Solutions is a leading information technology (IT) software and services provider focusing on best-in-class enterprise solutions. By partnering with industry leaders in technology, A&I assures customers high performance levels across all IT environments including: mai...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
SYS-CON Events announced today that Tappest will exhibit MooseFS at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. MooseFS is a breakthrough concept in the storage industry. It allows you to secure stored data with either duplication or erasure coding using any server. The newest – 4.0 version of the software enables users to maintain the redundancy level with even 50% less hard drive space required. The software func...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software in the hope of capturing value in IoT. Although IoT is relatively new in the market, it has already gone through many promotional terms such as IoE, IoX, SDX, Edge/Fog, Mist Compute, etc. Ultimately, irrespective of the name, it is about deriving value from independent software assets participating in an ecosystem as one comprehensive solution.
SYS-CON Events announced today that EARP will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "We are a software house, so we perfectly understand challenges that other software houses face in their projects. We can augment a team, that will work with the same standards and processes as our partners' internal teams. Our teams will deliver the same quality within the required time and budget just as our partn...
Regardless of what business you’re in, it’s increasingly a software-driven business. Consumers’ rising expectations for connected digital and physical experiences are driving what some are calling the "Customer Experience Challenge.” In his session at @DevOpsSummit at 20th Cloud Expo, Marco Morales, Director of Global Solutions at CollabNet, will discuss how organizations are increasingly adopting a discipline of Value Stream Mapping to ensure that the software they are producing is poised to o...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).