Welcome!

News Feed Item

BC Farmers' Markets Launches the it Feels Better at the Farmers' Market Campaign to Attract and Entice Market 'newbies'

The It Feels Better at the Farmers' Market campaign and Farmers' Market Selfie contest invite BC to explore and discover why Farmers' Markets feel so great!

VANCOUVER, BRITISH COLUMBIA -- (Marketwired) -- 06/23/14 -- The BC Association of Farmers' Markets is excited to announce the launch of its BC-wide It Feels Better at the Farmers' Market campaign and Farmers' Market Selfie contest, which officially open today and run until July 21, 2014. This public awareness campaign and contest offers prizes, activities, and incentives at participating markets throughout BC to entice market 'newbies' to discover why it feels so amazing to visit the Farmers' Market.

Explains Elizabeth Quinn, Executive Director at the BC Association of Farmers' Markets:"Over the last several years, we've seen a 62% increase in the number of markets in BC. There's no doubt people are becoming increasingly passionate about buying local, in-season food and locally produced goods. With this campaign, we want to build on this growing enthusiasm in BC by reaching out to those who might not know that the markets offer much more than food- they offer an experience that feels amazing!"

Across BC, there are over 125 farmers' markets. In addition to locally grown food and locally made products, the markets offer a surprising variety of community activities such as live music, children's activities, cooking classes, artisan workshops and much more.

Says campaign spokesperson Lydia Ryall, winner of the 2014 Young Farmers of the Year Award, and co-owner of Cropthorne Farm in Ladner: "It's a joyful thing to be able to shop for food and at the same time meet the people who grow and produce what we eat. I'm thrilled to help spread the good word about our BC markets and I'll definitely be ready to pose for a farmers' market selfie with anyone who wants to visit our booth!"

Explains Moira Teevan, Community Investment Manager at Vancity and campaign supporter, "Vancity is so pleased to be supporting this campaign and the valuable work of our local farmers. The benefits of local and organic food production are huge- providing significant environmental and social benefits. As well, the markets offer a valuable community hub, where people can connect the food we eat with the people who grow it."

Says BC Agriculture Minister Norm Letnick, "British Columbians go to a farmers' market to enjoy the high quality foods produced in their communities, and for the conversations and relationships they can have with people who grow our food. Farmers' markets have a unique and festive atmosphere, and I look forward to seeing the creative ways British Columbians capture and share their experiences through this contest."

The It Feels Better at the Farmers' Market campaign - Funding support provided, in part, by the BC Government's Buy Local Program; delivered by the Investment Agriculture Foundation of BC with funding from the BC Ministry of Agriculture and Vancity.

Here's what the It Feels Better at the Farmers' Market campaign will look like:

--  The BC-wide #FarmersMarketSelfie contest will serve as a showcase of the
    feel-good experiences people in BC are having at their farmers' markets.
--  Selfie entries can be made between June 23 until July 7. All BC
    residents 18 years of age and older are eligible to enter.
--  How to enter: Snap a photo of yourself at any BC farmers' market and
    submit it here: http://www.facebook.com/bcafm
--  Promote your selfie to get the most votes! The selfie that gets the most
    votes wins a Bernardin Home Canning Starter Kit and $500 worth of
    delicious goods from your favourite BC farmers' market.
--  Each week five random winners will be selected from five regions of BC.
    Each of these random winners will take home a Bernardin Home Canning
    Starter Kit and $50 gift card to the BC farmers' market(i) of their
    choice. ((i)Must be a member of the BC Association of Farmers' Markets.)
--  Voting will happen until July 21st.
--  Extra fun: At markets throughout BC, scavenger hunts for children will
    be available to entertain the kiddies and educate kids about where food
    is grown and what's in season.
--  The It Feels Better at the Farmers' Market campaign includes a series of
    entertaining videos, demonstrating the perilous alternatives to shopping
    at markets. Watch for these on social media!

Follow this campaign on social media:

Twitter: @BCFarmersMarket

Facebook: https://www.facebook.com/BCAFM

Website: http://www.bcfarmersmarket.org/

Contacts:
Cinci Csere
Media Relations, The Social Agency
+1.604.812.6837
[email protected]
www.thesocialagency.ca

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, discussed how given the magnitude of today's application ...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
The “Digital Era” is forcing us to engage with new methods to build, operate and maintain applications. This transformation also implies an evolution to more and more intelligent applications to better engage with the customers, while creating significant market differentiators. In both cases, the cloud has become a key enabler to embrace this digital revolution. So, moving to the cloud is no longer the question; the new questions are HOW and WHEN. To make this equation even more complex, most ...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: imple...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
The past few years have brought a sea change in the way applications are architected, developed, and consumed—increasing both the complexity of testing and the business impact of software failures. How can software testing professionals keep pace with modern application delivery, given the trends that impact both architectures (cloud, microservices, and APIs) and processes (DevOps, agile, and continuous delivery)? This is where continuous testing comes in. D
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve f...
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...