Welcome!

News Feed Item

Morf Media Launches Gamified Intelligent Learning System for Large Enterprises

First Fully-Interactive, Immersive Solution for Corporate Training

PALO ALTO, CA -- (Marketwired) -- 06/23/14 -- Morf Media today launched its Gamified Intelligent Learning System, the first fully-interactive, immersive solution for corporate training. This advanced solution for corporate training provides much more in depth understanding of critical topics that are currently taught via other learning systems, Powerpoint or Word documents in classroom settings.

The Gamified Intelligent Learning System (GILS™) uses advanced game theory and artificial intelligence to enable employees to enter virtual worlds where they can progress through work simulations to better learn and interact with others as they create and execute strategies and perform complex tasks. Based on a highly scalable SaaS platform, GILS is available anytime, anywhere, delivering the same immersive experience on smartphones, tablets and desktops.

Corporate America will be first to take advantage of super-human skilled employees that can drive dramatic performance gains using Morf Media's new platform technology.

"Traditional classroom techniques are a turn-off for most employees," said Eduardo Cervantes, Morf Media's CEO. "Many say it is boring, and they worry they are missing work and may fail in front of colleagues. Employers find it costly and often ineffectual. The Gamified Intelligent Learning System is a radically new and innovative approach, fully engaging employees by making participation enjoyable and rewarding. At the same time the system reports behavioral performance and allows corporations to ensure they meet training requirements while maximizing cost effectiveness."

Research shows that inadequate training costs businesses billions in revenue each year from lost productivity.* Enterprises in regulated industries may face additional costs if they can't show they have met legally mandated training.

"The average gamer today is 35 years old today, with 47% of them being women," said gamification lecturer and board member Yu-kai Chou, creator of the dominant gamification design framework Octalysis. "Everyone has the capacity to enjoy games if they serve a productive purpose. Gamification uses the same behavioral economics and motivational psychology techniques that entice people to play and applies them to non-game scenarios, making them fun, appealing, even obsessive. Morf Media's GILS represents one the industry's most complete implementation of gamification principles to date. It utilizes state-of-the-art game design, social mechanics, behavioral science and deep artificial intelligence to form a highly innovative and effective training solution."

GILS is a modular framework designed for ready extensibility across industries. The first two modules, developed for hospitality and finance, these are based on award-winning gamification projects Morf has already delivered for global brands such as Deutsche Telekom, Fairmont Hotels, and Sofitel.

Based on Morf's own patented AI technology, a GILS virtual world can be easily adapted for any industry, whether healthcare, energy exploration, aviation or retail. GILS integrates with Microsoft's Active Directory as well as with popular customer resource management software such as Safesforce.com, and with human resources management systems such as Oracle, SAP, PeopleSoft and Sage, ensuring its integration with an enterprise's existing infrastructure.

GILS is available immediately.

To find out more, please visit http://morfmedia.com/AboutMorfMedia.aspx or call Toll Free 1-800-609-9061 in the U.S. or +44 784 627 8676 in Europe.

About Morf Media

Morf Media is a part of the rapidly growing, $140 billion per year corporate training market in the United States. It was named a "Red Herring Top 100 award winner for innovation" and in 2012 "European Accelerator Company" by PwC. Follow us on Twitter: @MorfMediaInc or visit www.morfmedia.com.

Morf Media, Gamified Intelligent Learning System, and GILS™ are trademarks or registered trademarks of Morf Media and/or its subsidiaries or affiliates in the U.S. and other countries. Any other names contained herein may be trademarks of their respective owners.

*Gallup World, "worldwide 13% of employees are engaged at work", October 8, 2013, http://www.gallup.com/poll/165269/worldwide-employees-engaged-work.aspx

Ponemon Institute, "The True Cost of Compliance", January, 2011, http://www.tripwire.com/tripwire/assets/File/ponemon/True_Cost_of_Compliance_Report.pdf

Gartner, "Gartner's 2013 Hype Cycle for Emerging Technologies Maps Out Evolving Relationship Between Humans and Machines", August 19, 2013, http://www.gartner.com/newsroom/id/2575515

Embedded Video Available

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2623652
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2623654
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2623657
Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=2623658

Press Contact

Freddie Simons
PR Executive
Morf Media
+1 415-8710652
+44 7846278676
Email Contact

Roy Hanif
Vice President
Morf Media
+1 415-871-0515
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it m...
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager - Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, reviewed next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discussed how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has been engaged in t...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus o...
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Hardware virtualization and cloud computing allowed us to increase resource utilization and increase our flexibility to respond to business demand. Docker Containers are the next quantum leap - Are they?! Databases always represented an additional set of challenges unique to running workloads requiring a maximum of I/O, network, CPU resources combined with data locality.
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, will explore the value of Kibana 4 for log analysis and will give a real live, hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He will examine three use cases: IT operations, business intelligence, and security and compliance. This is a hands-on session that will require participants to bring their own laptops, and we will provide the rest.
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...