|By Business Wire||
|June 23, 2014 01:25 PM EDT||
Interlude today announced it has received four Gold Lions from Cannes Lions for its interactive music video “Like A Rolling Stone,” which was created with Bob Dylan and Sony Music Entertainment's Legacy Recordings as the first-ever music video for Dylan’s iconic hit. With millions of views, this video continues to make a name for itself in the advertising and creative communities, as it was also granted an Adweek Watch Award and four Tellys this month alone.
“We were overjoyed when Dylan fans around the world embraced this interactive video. For the industry to also celebrate our work makes it that much sweeter,” said Yoni Bloch, CEO of Interlude. “The abundance of awards we’ve received makes it very clear — a digital media strategy that incorporates interactive video can generate an amazing response from both consumers and the market. With our platform, brands and content creators have a proven tool to express their creativity and expand their audience. We can see a future in which every music video is interactive.”
These distinctions signal interactive video’s increasing popularity and expanding role in the digital media landscape. Interlude has played an instrumental part in advancing the movement by allowing anyone to design and publish interactive videos through Treehouse, the company’s self-serve authoring suite that unlocks the same patented interactive video technology used in the creation of “Like A Rolling Stone.”
“There's perhaps no greater challenge for the music business than how to engage our artists' fans in compelling, gratifying experiences that differentiate their artistry from the myriad competing entertainment options those fans have today. Interactive video is a powerful technology for us in our quest to do that, as the reception of this piece shows. We see this as the beginning of an exciting, important new media in our business,” said Adam Block, President of Legacy Recordings.
Among more than 35,000 entries considered at this year’s Cannes Lions International Festival of Creativity, Interlude’s “Like A Rolling Stone” distinguished itself by winning four Gold Lions, one in the Branded Entertainment category for Use or Integration of Music, two within the Film Craft category for Direction and Script, and another in the Direct category for Use of Digital Marketing. This video also won a Bronze Lion in the Cyber category for Interactive Video, along with being shortlisted for the Titanium Lions, Use of Integration of Digital or Social Media in the Branded Entertainment category, User Experience in the Cyber category, and Online Advertising in a Promotional Campaign in the Promo and Activation category.
The Cannes Lions International Festival of Creativity has been honoring those in creative communications for more than 60 years in Cannes, France. Considered the world’s biggest advertising festival, it gathers the creative industry together for seven days to recognize the best in advertising, design, digital innovation and marketing.
Continuing its year of excellence, “Like A Rolling Stone” was granted four Tellys as part of the 35th Annual Telly Awards: two silver awards, the highest award Telly grants, and two bronze awards, the second highest award. Interlude won silver awards in the music video and visual effects categories and bronze awards in art direction and videography/cinematography. The Telly Awards are the premier awards honoring outstanding TV commercials and programs, the finest video and film productions, and online commercials, video and films.
“Like A Rolling Stone” was also selected as the best visual/special effects video in the Production category by the Adweek Watch Awards, in addition to winning silver in the overall Production category. The Adweek Watch Awards celebrate creativity, originality and excellence in online videos, as online videos have developed into their own robust business. Interlude’s honors will be published in the Watch Awards winner showcase in the June 23 issue of Adweek and Adweek.com.
Interlude (www.interlude.fm) is a digital media company that designs, develops and markets interactive video technology. Treehouse is Interlude’s self-serve authoring suite that enables all video creators, whether enthusiasts or professionals, to create interactive videos. Founded by Israeli musician Yoni Bloch and his band, Interlude is backed by Sequoia Capital, Intel Capital, NEA, Marker and Innovation Endeavors.
About Sony Music Entertainment's Legacy Recordings
The multiple Grammy-winning Legacy Recordings, Sony Music Entertainment's catalog label, produces and maintains the world's foremost catalog of historic and new audio and video content from artists across virtually every musical genre. Founded in 1990 with the original mission of preserving and exploiting the extensive catalogs of Columbia Records (including ARC, Brunswick, OKeh and Vocalion), Epic Records (including Philadelphia International Records) and associated CBS labels, Legacy is now also responsible for overseeing the catalogs of RCA Records, Arista, J Records, Jive, Profile, Silvertone, Sony Nashville and more.
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
Feb. 21, 2017 04:30 PM EST Reads: 2,240
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it m...
Feb. 21, 2017 04:00 PM EST Reads: 6,836
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Feb. 21, 2017 03:54 PM EST Reads: 123
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Jared Parker, Director of Financial Services at Kinetica, will discuss how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich inf...
Feb. 21, 2017 03:30 PM EST Reads: 1,214
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change the...
Feb. 21, 2017 03:15 PM EST Reads: 4,474
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Feb. 21, 2017 03:15 PM EST Reads: 752
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Feb. 21, 2017 03:00 PM EST Reads: 5,932
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, will discuss how to use Kubernetes to setup a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace....
Feb. 21, 2017 02:45 PM EST Reads: 2,465
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Feb. 21, 2017 02:30 PM EST Reads: 1,318
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Feb. 21, 2017 02:15 PM EST Reads: 477
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
Feb. 21, 2017 01:45 PM EST Reads: 3,570
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Feb. 21, 2017 01:45 PM EST Reads: 499
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Feb. 21, 2017 01:30 PM EST Reads: 772
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
Feb. 21, 2017 01:30 PM EST Reads: 1,099
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Feb. 21, 2017 01:15 PM EST Reads: 1,419