Welcome!

News Feed Item

Interlude’s Interactive Video Platform Produces Four Cannes Gold Lion Awards

Interlude today announced it has received four Gold Lions from Cannes Lions for its interactive music video “Like A Rolling Stone,” which was created with Bob Dylan and Sony Music Entertainment's Legacy Recordings as the first-ever music video for Dylan’s iconic hit. With millions of views, this video continues to make a name for itself in the advertising and creative communities, as it was also granted an Adweek Watch Award and four Tellys this month alone.

“We were overjoyed when Dylan fans around the world embraced this interactive video. For the industry to also celebrate our work makes it that much sweeter,” said Yoni Bloch, CEO of Interlude. “The abundance of awards we’ve received makes it very clear — a digital media strategy that incorporates interactive video can generate an amazing response from both consumers and the market. With our platform, brands and content creators have a proven tool to express their creativity and expand their audience. We can see a future in which every music video is interactive.”

These distinctions signal interactive video’s increasing popularity and expanding role in the digital media landscape. Interlude has played an instrumental part in advancing the movement by allowing anyone to design and publish interactive videos through Treehouse, the company’s self-serve authoring suite that unlocks the same patented interactive video technology used in the creation of “Like A Rolling Stone.”

“There's perhaps no greater challenge for the music business than how to engage our artists' fans in compelling, gratifying experiences that differentiate their artistry from the myriad competing entertainment options those fans have today. Interactive video is a powerful technology for us in our quest to do that, as the reception of this piece shows. We see this as the beginning of an exciting, important new media in our business,” said Adam Block, President of Legacy Recordings.

Among more than 35,000 entries considered at this year’s Cannes Lions International Festival of Creativity, Interlude’s “Like A Rolling Stone” distinguished itself by winning four Gold Lions, one in the Branded Entertainment category for Use or Integration of Music, two within the Film Craft category for Direction and Script, and another in the Direct category for Use of Digital Marketing. This video also won a Bronze Lion in the Cyber category for Interactive Video, along with being shortlisted for the Titanium Lions, Use of Integration of Digital or Social Media in the Branded Entertainment category, User Experience in the Cyber category, and Online Advertising in a Promotional Campaign in the Promo and Activation category.

The Cannes Lions International Festival of Creativity has been honoring those in creative communications for more than 60 years in Cannes, France. Considered the world’s biggest advertising festival, it gathers the creative industry together for seven days to recognize the best in advertising, design, digital innovation and marketing.

Continuing its year of excellence, “Like A Rolling Stone” was granted four Tellys as part of the 35th Annual Telly Awards: two silver awards, the highest award Telly grants, and two bronze awards, the second highest award. Interlude won silver awards in the music video and visual effects categories and bronze awards in art direction and videography/cinematography. The Telly Awards are the premier awards honoring outstanding TV commercials and programs, the finest video and film productions, and online commercials, video and films.

“Like A Rolling Stone” was also selected as the best visual/special effects video in the Production category by the Adweek Watch Awards, in addition to winning silver in the overall Production category. The Adweek Watch Awards celebrate creativity, originality and excellence in online videos, as online videos have developed into their own robust business. Interlude’s honors will be published in the Watch Awards winner showcase in the June 23 issue of Adweek and Adweek.com.

About Interlude

Interlude (www.interlude.fm) is a digital media company that designs, develops and markets interactive video technology. Treehouse is Interlude’s self-serve authoring suite that enables all video creators, whether enthusiasts or professionals, to create interactive videos. Founded by Israeli musician Yoni Bloch and his band, Interlude is backed by Sequoia Capital, Intel Capital, NEA, Marker and Innovation Endeavors.

About Sony Music Entertainment's Legacy Recordings

The multiple Grammy-winning Legacy Recordings, Sony Music Entertainment's catalog label, produces and maintains the world's foremost catalog of historic and new audio and video content from artists across virtually every musical genre. Founded in 1990 with the original mission of preserving and exploiting the extensive catalogs of Columbia Records (including ARC, Brunswick, OKeh and Vocalion), Epic Records (including Philadelphia International Records) and associated CBS labels, Legacy is now also responsible for overseeing the catalogs of RCA Records, Arista, J Records, Jive, Profile, Silvertone, Sony Nashville and more.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.