Welcome!

News Feed Item

Interlude’s Interactive Video Platform Produces Four Cannes Gold Lion Awards

Interlude today announced it has received four Gold Lions from Cannes Lions for its interactive music video “Like A Rolling Stone,” which was created with Bob Dylan and Sony Music Entertainment's Legacy Recordings as the first-ever music video for Dylan’s iconic hit. With millions of views, this video continues to make a name for itself in the advertising and creative communities, as it was also granted an Adweek Watch Award and four Tellys this month alone.

“We were overjoyed when Dylan fans around the world embraced this interactive video. For the industry to also celebrate our work makes it that much sweeter,” said Yoni Bloch, CEO of Interlude. “The abundance of awards we’ve received makes it very clear — a digital media strategy that incorporates interactive video can generate an amazing response from both consumers and the market. With our platform, brands and content creators have a proven tool to express their creativity and expand their audience. We can see a future in which every music video is interactive.”

These distinctions signal interactive video’s increasing popularity and expanding role in the digital media landscape. Interlude has played an instrumental part in advancing the movement by allowing anyone to design and publish interactive videos through Treehouse, the company’s self-serve authoring suite that unlocks the same patented interactive video technology used in the creation of “Like A Rolling Stone.”

“There's perhaps no greater challenge for the music business than how to engage our artists' fans in compelling, gratifying experiences that differentiate their artistry from the myriad competing entertainment options those fans have today. Interactive video is a powerful technology for us in our quest to do that, as the reception of this piece shows. We see this as the beginning of an exciting, important new media in our business,” said Adam Block, President of Legacy Recordings.

Among more than 35,000 entries considered at this year’s Cannes Lions International Festival of Creativity, Interlude’s “Like A Rolling Stone” distinguished itself by winning four Gold Lions, one in the Branded Entertainment category for Use or Integration of Music, two within the Film Craft category for Direction and Script, and another in the Direct category for Use of Digital Marketing. This video also won a Bronze Lion in the Cyber category for Interactive Video, along with being shortlisted for the Titanium Lions, Use of Integration of Digital or Social Media in the Branded Entertainment category, User Experience in the Cyber category, and Online Advertising in a Promotional Campaign in the Promo and Activation category.

The Cannes Lions International Festival of Creativity has been honoring those in creative communications for more than 60 years in Cannes, France. Considered the world’s biggest advertising festival, it gathers the creative industry together for seven days to recognize the best in advertising, design, digital innovation and marketing.

Continuing its year of excellence, “Like A Rolling Stone” was granted four Tellys as part of the 35th Annual Telly Awards: two silver awards, the highest award Telly grants, and two bronze awards, the second highest award. Interlude won silver awards in the music video and visual effects categories and bronze awards in art direction and videography/cinematography. The Telly Awards are the premier awards honoring outstanding TV commercials and programs, the finest video and film productions, and online commercials, video and films.

“Like A Rolling Stone” was also selected as the best visual/special effects video in the Production category by the Adweek Watch Awards, in addition to winning silver in the overall Production category. The Adweek Watch Awards celebrate creativity, originality and excellence in online videos, as online videos have developed into their own robust business. Interlude’s honors will be published in the Watch Awards winner showcase in the June 23 issue of Adweek and Adweek.com.

About Interlude

Interlude (www.interlude.fm) is a digital media company that designs, develops and markets interactive video technology. Treehouse is Interlude’s self-serve authoring suite that enables all video creators, whether enthusiasts or professionals, to create interactive videos. Founded by Israeli musician Yoni Bloch and his band, Interlude is backed by Sequoia Capital, Intel Capital, NEA, Marker and Innovation Endeavors.

About Sony Music Entertainment's Legacy Recordings

The multiple Grammy-winning Legacy Recordings, Sony Music Entertainment's catalog label, produces and maintains the world's foremost catalog of historic and new audio and video content from artists across virtually every musical genre. Founded in 1990 with the original mission of preserving and exploiting the extensive catalogs of Columbia Records (including ARC, Brunswick, OKeh and Vocalion), Epic Records (including Philadelphia International Records) and associated CBS labels, Legacy is now also responsible for overseeing the catalogs of RCA Records, Arista, J Records, Jive, Profile, Silvertone, Sony Nashville and more.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and containers together help companies achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of Dev...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Cloud Expo, Inc. has announced today that Andi Mann returns to 'DevOps at Cloud Expo 2017' as Conference Chair The @DevOpsSummit at Cloud Expo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great t...
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these idea...
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive ad...
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed ...
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT depl...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at Dell EMC, introduced a methodology for capturing, enriching and sharing data (and analytics) across the organization...
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...