|By Business Wire||
|June 23, 2014 01:25 PM EDT||
Interlude today announced it has received four Gold Lions from Cannes Lions for its interactive music video “Like A Rolling Stone,” which was created with Bob Dylan and Sony Music Entertainment's Legacy Recordings as the first-ever music video for Dylan’s iconic hit. With millions of views, this video continues to make a name for itself in the advertising and creative communities, as it was also granted an Adweek Watch Award and four Tellys this month alone.
“We were overjoyed when Dylan fans around the world embraced this interactive video. For the industry to also celebrate our work makes it that much sweeter,” said Yoni Bloch, CEO of Interlude. “The abundance of awards we’ve received makes it very clear — a digital media strategy that incorporates interactive video can generate an amazing response from both consumers and the market. With our platform, brands and content creators have a proven tool to express their creativity and expand their audience. We can see a future in which every music video is interactive.”
These distinctions signal interactive video’s increasing popularity and expanding role in the digital media landscape. Interlude has played an instrumental part in advancing the movement by allowing anyone to design and publish interactive videos through Treehouse, the company’s self-serve authoring suite that unlocks the same patented interactive video technology used in the creation of “Like A Rolling Stone.”
“There's perhaps no greater challenge for the music business than how to engage our artists' fans in compelling, gratifying experiences that differentiate their artistry from the myriad competing entertainment options those fans have today. Interactive video is a powerful technology for us in our quest to do that, as the reception of this piece shows. We see this as the beginning of an exciting, important new media in our business,” said Adam Block, President of Legacy Recordings.
Among more than 35,000 entries considered at this year’s Cannes Lions International Festival of Creativity, Interlude’s “Like A Rolling Stone” distinguished itself by winning four Gold Lions, one in the Branded Entertainment category for Use or Integration of Music, two within the Film Craft category for Direction and Script, and another in the Direct category for Use of Digital Marketing. This video also won a Bronze Lion in the Cyber category for Interactive Video, along with being shortlisted for the Titanium Lions, Use of Integration of Digital or Social Media in the Branded Entertainment category, User Experience in the Cyber category, and Online Advertising in a Promotional Campaign in the Promo and Activation category.
The Cannes Lions International Festival of Creativity has been honoring those in creative communications for more than 60 years in Cannes, France. Considered the world’s biggest advertising festival, it gathers the creative industry together for seven days to recognize the best in advertising, design, digital innovation and marketing.
Continuing its year of excellence, “Like A Rolling Stone” was granted four Tellys as part of the 35th Annual Telly Awards: two silver awards, the highest award Telly grants, and two bronze awards, the second highest award. Interlude won silver awards in the music video and visual effects categories and bronze awards in art direction and videography/cinematography. The Telly Awards are the premier awards honoring outstanding TV commercials and programs, the finest video and film productions, and online commercials, video and films.
“Like A Rolling Stone” was also selected as the best visual/special effects video in the Production category by the Adweek Watch Awards, in addition to winning silver in the overall Production category. The Adweek Watch Awards celebrate creativity, originality and excellence in online videos, as online videos have developed into their own robust business. Interlude’s honors will be published in the Watch Awards winner showcase in the June 23 issue of Adweek and Adweek.com.
Interlude (www.interlude.fm) is a digital media company that designs, develops and markets interactive video technology. Treehouse is Interlude’s self-serve authoring suite that enables all video creators, whether enthusiasts or professionals, to create interactive videos. Founded by Israeli musician Yoni Bloch and his band, Interlude is backed by Sequoia Capital, Intel Capital, NEA, Marker and Innovation Endeavors.
About Sony Music Entertainment's Legacy Recordings
The multiple Grammy-winning Legacy Recordings, Sony Music Entertainment's catalog label, produces and maintains the world's foremost catalog of historic and new audio and video content from artists across virtually every musical genre. Founded in 1990 with the original mission of preserving and exploiting the extensive catalogs of Columbia Records (including ARC, Brunswick, OKeh and Vocalion), Epic Records (including Philadelphia International Records) and associated CBS labels, Legacy is now also responsible for overseeing the catalogs of RCA Records, Arista, J Records, Jive, Profile, Silvertone, Sony Nashville and more.
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