|By Business Wire||
|June 23, 2014 02:16 PM EDT||
Research and Markets (http://www.researchandmarkets.com/research/rxkgf4/global_social) has announced the addition of the "Global Social Gaming Market 2014-2018" report to their offering.
The Global Social Gaming market will grow at a CAGR of 17.81% over the period 2013-2018
Social games gained popularity when the social networking site, Facebook, and the popular game, Farmville, by Zynga Inc. collaborated in 2009. Following the success of Farmville on Facebook, social gaming became increasingly popular around the world. There are many drivers and positive trends influencing the growth of the Global Social Gaming market, which is expected to witness steady growth during the forecast period.
Incentivized social video is a trade, whereby a person agrees to watch videos that are usually advertisements in exchange for virtual currency. This trend has become popular among firms and these firms are now producing video ads and collaborating with game developers to fit their ads into the start of play, during game extensions and level upgrades, and at many other strategic points of play. With 90 percent completion rates and many viewers sharing ads on social media platforms, this model is set to gain pace and attract more companies. Video ad developers are developing videos to suit tablets and smartphones, which are two of the most widely used platforms for social media and gaming.
According to the report, the increasing adoption of tablets and smartphones is one such driver. The popularity of mobile devices has resulted in a decline in the demand for PCs; therefore, game developers are focusing on creating games for mobile devices.
Further, the report states that one of the major challenges is low investor confidence. Because vendors are unable generate revenue with consistency, investors are hesitant to fund vendors.
- Electronic Arts Inc.
- King Digital Entertainment plc
- Peak Games
- Supercell Oy
- Wooga GmbH
- Zynga Inc.
Other Prominent Vendors
- CrowdStar Inc.
- Kabam Inc.
- Playdom Inc.
- Rovio Entertainment Ltd.
- Social Point S.L.
For more information visit http://www.researchandmarkets.com/research/rxkgf4/global_social
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