|By Business Wire||
|June 24, 2014 03:01 AM EDT||
After making headlines worldwide with its groundbreaking debut at Mobile World Congress in February, the wait is over for the Oral-B interactive SmartSeries electric toothbrush with Bluetooth 4.0 connectivity.
The Oral-B SmartSeries with Bluetooth 4.0 connectivity, the next level of innovation from Oral-B, the worldwide leader in oral care and #1 power brush brand used by dentists worldwide, is on sale in the UK after initial, limited quantities sold out quickly with rave reviews.
Wider Western Europe and North American sales will begin in Fall 2014, with remaining regions throughout the world scheduled for 2015.
The Oral-B App is available free on iOS today in the UK and US, and Android in August. It will be available in Western Europe, Asia, Australia and New Zealand through July, August and September of 2014 and in remaining regions in 2015.
On top of removing up to 100 percent more plaque than a regular manual toothbrush, the Oral-B SmartSeries works with the Oral-B App to set a new standard in personal oral care for the connected consumer interested in monitoring, guiding and creating smarter, more personalized brushing routines to develop better habits to drive improved outcomes of dental appointments.
Pre-tests of the Oral-B App have shown that when connected, brushing time increases from less than 60 seconds with a manual toothbrush to two minutes and 16 seconds with an electric toothbrush, surpassing the dental professional-recommended two-minute per session.
“Oral-B has a long history of innovation in oral care and this is one of the most widely anticipated products in our more than 60 year history. The worldwide reception from consumers, dental professionals and retail customers has been incredible,” said Wayne Randall, Vice President, Global Oral Care at Procter and Gamble. “The possibilities for improved oral health offered by data-based solutions and increased collaboration between patients and dental professionals are significant and exciting trends, and we’re proud to be the pioneer in the space.”
In the first customer reviews of the Oral-B SmartSeries with Bluetooth connectivity, following a limited preview sale on boots.com in the UK, the brush achieved an overall 4.8-star rating:
- Rosie382 on boots.com on 6 May, 2014 “Great product – unlike any other”: “Overall, this is a really fantastic brush. It is an investment but one that is well worth it and if you care about your teeth and gums then it really is invaluable.”
- 6BethP on boots.com on 2 May, 2014 “Game changer”: “Very happy I invested in this toothbrush and can throw my manual one away!”
- xprettiiblux on boots.com on 7 May, 2014 “Squeaky clean!”: “…Then there’s the Bluetooth app. It is a brilliant feature, it really allows you to tailor your dental care, as well as allowing you to speak with your dentist to identify problem areas.”
Features & Benefits of the New Oral-B SmartSeries with Bluetooth 4.0 Connectivity:
- Bluetooth 4.0: Low-energy connectivity links electric toothbrush to smartphone app
- Oscillating-rotating-pulsating technology: Removes up to 100 percent more plaque than a regular manual toothbrush
- Six different cleaning modes: Daily Cleaning, Deep Clean, Whitening, Gum Care, Sensitive, Tongue Cleaning
- Compatible with six different brush heads: CrossAction, Precision Clean, 3D White, Sensitive, Floss Action, TriZone
- Pressure sensor: Signals and decelerates the speed when the user is brushing too hard
- Travel accessories: Protects the brush and charger during travel
Features & Benefits of the Oral-B App:
- Two-Way Communication: The app reports data from the brush and can be used to program the brush for personalized routines.
- Expert Guidance with Focused Care: Working hand-in-hand with a dental professional, patients’ brushing routines can be reviewed and programmed in the app to help improve behaviors and focus on problem zones within the mouth.
- Personalized Brush Programs: Use a smartphone as a “remote control” to customize the brush settings, including session length and selecting preferred modes.
- Stores Data: Because it’s not always convenient to have a smartphone in the bathroom, the brush can store up to 20 brushing sessions, synching the data and updating records the next time the app is connected to the toothbrush.
- Fosters Better Brushing Habits: The app and interactive electric toothbrush help drive patient compliance, which determines a large part of the success of dental appointments.
- Helps Achieve The Recommended Two Minute Session: With news, weather, calendars, videos, achievement badges and of course, oral care tips, two minutes twice a day will fly by.
For more information on the new SmartSeries and other Oral-B electric toothbrushes with Bluetooth 4.0 connectivity, visit oralb.co.uk.
* Prices will vary and all pricing, merchandising, shelving, and distribution decisions are at the sole discretion of the retailer.
Oral-B is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets.
About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Dave McCarthy, Director of Products at Bsquare Corporation; Alan Williamson, Principal...
Dec. 7, 2016 11:47 AM EST
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 7, 2016 11:45 AM EST Reads: 1,012
"We analyze the video streaming experience. We are gathering the user behavior in real time from the user devices and we analyze how users experience the video streaming," explained Eric Kim, Founder and CEO at Streamlyzer, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 7, 2016 11:45 AM EST Reads: 441
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 7, 2016 11:30 AM EST Reads: 628
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Dec. 7, 2016 11:15 AM EST Reads: 2,279
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
Dec. 7, 2016 11:01 AM EST Reads: 117
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...
Dec. 7, 2016 11:00 AM EST Reads: 961
"We are a modern development application platform and we have a suite of products that allow you to application release automation, we do version control, and we do application life cycle management," explained Flint Brenton, CEO of CollabNet, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 7, 2016 11:00 AM EST Reads: 970
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
Dec. 7, 2016 10:45 AM EST Reads: 268
Application transformation and DevOps practices are two sides of the same coin. Enterprises that want to capture value faster, need to deliver value faster – time value of money principle. To do that enterprises need to build cloud-native apps as microservices by empowering teams to build, ship, and run in production. In his session at @DevOpsSummit at 19th Cloud Expo, Neil Gehani, senior product manager at HPE, discussed what every business should plan for how to structure their teams to delive...
Dec. 7, 2016 10:30 AM EST Reads: 1,479
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Phil Hombledal, Solution Architect at CollabNet, discussed how customers are able to achieve a level of transparency that e...
Dec. 7, 2016 10:30 AM EST Reads: 1,130
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Dec. 7, 2016 10:30 AM EST Reads: 1,700
CloudJumper, a Workspace as a Service (WaaS) platform innovator for agile business IT, has been recognized with the Customer Value Leadership Award for its nWorkSpace platform by Frost & Sullivan. The company was also featured in a new report(1) by the industry research firm titled, “Desktop-as-a-Service Buyer’s Guide, 2016,” which provides a comprehensive comparison of DaaS providers, including CloudJumper, Amazon, VMware, and Microsoft.
Dec. 7, 2016 10:30 AM EST Reads: 915
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
Dec. 7, 2016 10:03 AM EST Reads: 249
Unsecured IoT devices were used to launch crippling DDOS attacks in October 2016, targeting services such as Twitter, Spotify, and GitHub. Subsequent testimony to Congress about potential attacks on office buildings, schools, and hospitals raised the possibility for the IoT to harm and even kill people. What should be done? Does the government need to intervene? This panel at @ThingExpo New York brings together leading IoT and security experts to discuss this very serious topic.
Dec. 7, 2016 10:00 AM EST Reads: 386