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ATRIO® Expands Platform with ATRIO Distribution powered by WindsurferCRS
|By Business Wire
|June 24, 2014 07:31 AM EDT
PAR Springer-Miller Systems, Inc. (PSMS) --- a wholly owned subsidiary
of PAR Technology Corporation (NYSE:PAR) and the leading provider of
guest-centric hospitality management systems today announces the
expansion of the ATRIO Guest Experience Management platform with the
addition of cloud-based ATRIO Distribution Services powered by Sceptre
Hospitality Resources’ (SHR) central reservation system, WindsurferCRS.
The partnership between PAR Springer-Miller and SHR ushers in the next
generation of hospitality technology integration. By bringing to market
the tightest integration of CRS and PMS, PAR Springer-Miller has
eliminated information silos and established a single platform for
absolute room and rate parity.
“We remain fully committed to solving the hospitality technology
integration issue – an issue that CIO’s frequently cite as one of their
primary concerns. To solve this issue, it takes suppliers with a common
vision, mutual commitment to deep integration, a common work ethic, and
a relationship built on integrity and trust. We established the PAR
Springer-Miller and Sceptre relationship based on these principles, and,
as a result, we will provide highly innovative services to our mutual
customers,” commented Larry Hall, President and CEO of PAR
A member of the ATRIO Platform Partner Exchange (APPX), SHR provides
industry-leading distribution technology for the hospitality industry.
APPX represents a comprehensive program based on a shared commitment to
bring greater value to the industry through more tightly integrated
technologies and services, expanded capabilities, and an unsurpassed
customer satisfaction philosophy.
“Convergence of systems and functions is a reality in our industry and
the benefits it brings to hoteliers is exemplified by our integration
efforts with ATRIO. We are looking forward to the innovative solutions
that will come out of this relationship between partners with a common
vision,” commented Rod Jimenez, CEO, SHR.
ATRIO CRS powered by WindsurferCRS provides advanced distribution
technology allowing hotels to increase their revenue stream by
connecting to outside channels. Reach the Global Distribution Systems
(GDS), Online Travel Agencies (OTAs) and additional channels. Use
Channel Management to efficiently manage rates and inventory across all
distribution channels including over 1,000 niche websites.
Hotel organizations can optimize bookings on their direct channel with
the ATRIO Online Booking Engine (OBE). Featuring responsive design and a
shopping card style booking process, ATRIO OBE suits the needs of single
property independents as well as multi-property groups and large brands.
ATRIO CRO provides a Central Reservations Office and a live person to
answer reservation inquiries.
Seamlessly integrated with the ATRIO PMS, ATRIO CRS takes advantage of
ATRIO’s innovative user experience and no-training simplicity. Hotels
easily manage rates and inventory with all changes occurring in
real-time to allow hotels to maximize exposure and market share.
The cloud-based ATRIO Guest Experience Management platform continues to
expand. ATRIO CRS joins ATRIO PMS and ATRIO POS in reducing the Total
Cost of Ownership (TCO) for hoteliers and management companies by
embracing true cloud computing, minimizing on-property technology, and
reducing implementation and training costs to increase staff efficiency
About PAR Technology Corporation
PAR Technology Corporation's stock is traded on the New York Stock
Exchange under the symbol PAR. PAR’s Hospitality segment has been a
leading provider of restaurant and retail technology for more than 30
years. PAR offers technology solutions for the full spectrum of
restaurant operations, from large chain and independent table service
restaurants to international quick service chains. PAR’s Hospitality
business markets hotel management systems that provide a complete suite
of powerful tools for guest management, recreation management, and
timeshare/condo management. In addition, PAR provides the spa industry a
leading management application that was specifically designed to support
the unique needs of the resort spa and day spa markets, a rapidly
growing hospitality segment. Products from PAR also can be found in
retailers, cinemas, cruise lines, stadiums and food service companies.
PAR’s Government segment is a leader in providing computer-based system
design, engineering and technical services to the Department of Defense
and various federal agencies.
for more information.
Sceptre Hospitality Resources is an innovative provider of advanced
distribution technology and services for the hospitality industry. The
company serves nearly 3,000 properties on its reservation platform,
WindsurferCRS. With a focus on flexibility for the hotelier and creating
a memorable experience for the guest, WindsurferCRS provides optimal
functionality for all types of properties. SHR’s Whiteboard Labs
provides custom solutions for the hospitality industry including custom
booking engines, website design and development, and cutting edge
Additional information about SHR and hospitality industry trends and
tools may be found at the company’s website: sceptrehospitality.com.
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