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JRocket Marketing Grape Escape Analyst Event Draws 21 Top IT Analysts to Chicago
|By Business Wire
|June 24, 2014 09:23 AM EDT
Marketing, a provider of strategic marketing and analyst relations
services for enterprise technology vendors, announced today the
conclusion of the annual JRocket Marketing Grape Escape ® 2014 event.
Held this year in Chicago with the theme of “Gangster Land – Swimming
with the Big Fishes”, the event featured three days of news, customer
testimonials and product presentations from enterprise technology
The forum concluded with an evening event at the Shedd
Aquarium, the largest indoor aquarium in the world, featuring more
than 8,000 aquatic animals.
For more than a dozen years, Grape Escape has featured dozens of
software, service and networking vendors as part of JRocket
Marketing’s Nitro service, a dedicated IT analyst relations service
that is one of two distinct products offered by JRocket Marketing. Over
the course of the past decade alone, the event has collectively drawn
more than 200 of the industry’s leading technology analysts who attend
to gain strategic positioning and product insights from both emerging
and established vendors. One of its unique twists is customer inclusion.
"Quality time is hard to come-by for analysts with customers and
solutions providers,” said Ann Grackin, CEO of ChainLink
Research. “Grape Escape allows analysts to 'escape' from the usual
analyst road show propaganda many companies put on. It allows quality
time to hear from the heart the real stories of customers (of the tech
companies) and their journey."
This year’s event showcased two California tech providers, Silicon
Valley based newcomer Apparancy, a business process platform provider,
and enterprise resource planning vendor SYSPRO, based out of Los Angeles
suburb Costa Mesa. Apparancy launched a new solution aimed at U.S.
veterans called VetApprove
and updated analysts on its new healthcare platform initiative. SYSPRO
advanced key new features on its SYSPRO
Espresso mobile solution and released roadmap plans, plus its newest
manufacturing survey, called SNAP.
“JRocket Marketing Grape Escape ® 2014 was heralded a tremendous success
by industry analysts attending the three-day Chicago event that featured
two of the most revolutionary disruptive technology vendors on the scene
today: SYSPRO and Apparancy,” said Maria DeGiglio, Principal Analyst of
Frances Group. “This year’s ‘gangster land style’ themed 3-day
conference event was innovative, valuable in vendor content and
infinitely memorable. JRocket Marketing raises the bar for showcasing
spot-on and razor-sharp vendor technologies to the analyst community.”
Chicago Landscape and Capone-Style Theme
Each year the event is known throughout the tech industry analysts for
themes and event venues that are out of the norm. Featuring vendors that
do not have the resources to fund the rock star and former politicians,
etc. that are the more usual fare at big software industry events, Grape
Escape doesn’t disappoint analysts who often fly there from other
countries and continents.
Rothrock consistently sets the bar high in terms of expectations for
her JRocket Marketing Grape Escape ®, which is always jam-packed with
great content in addition to being a fantastic event,” said Cindy
Jutras, President of Mint
Jutras. “This year's event at Chicago's Shedd Aquarium did not
disappoint, with fascinating SYSPRO customer stories and compelling
presentations from Apparancy partners. It was another excellent event.”
Following three days of back-to-back vendor meetings, analysts (who
donned appropriate 1920’s stylized gangster clothing, fedoras and
feather boas) were delivered to the evening event at the Shedd Aquarium
via the “Untouchables Gangster Tours” of Chicago. Following visits to
sites like the Saint Valentine’s Day massacre and other notable gangster
land crime scenes they were delivered to the famous aquarium. Once
there, they heard presentations from the vendors’ customers, partners
and associates: Rochester
Hunter-Wimberly Group and SaaSOptics.
The analysts were also treated to gangster-themed entertainment
including a press conference interrupter who eventually ended up in
cement shoes in the tank, and a gangster-mime show by Ariana
“JRocket Marketing Grape Escape 2014, as usual, provided the analyst
community with critical insights into the strategic plans of leading
vendors,” said R. David Hofferberth, Founder & Managing Director of Service
Performance Insight. “The quality of the venue and content enabled
us to optimize our learning experience while attending an enjoyable
Even smaller, emerging technology vendors get time with key technology
analysts that might be otherwise unaffordable for them to book advisory
time. Conversely, the analyst community can identify tomorrow’s leaders
at the venue. “The JRocket Marketing Grape Escape is a great analyst
event to discover enterprise software vendors, thanks to Judith and her
team, who are continuously underlining the benefits of adopting business
technology,” said Raluca Druta, Research Analyst, Technology
Evaluation Centers. “Most certainly, this event has a great future,
as it introduces analysts to vendors of all kinds: this summer in
Chicago we were able to get the inside scoop on software from business
process management vendor Apparancy and enterprise resource management
JRocket Marketing has recently moved to the Boca Delray Beach area of
Florida, and can be reached at (561) 265-5772 or viewed at www.jrocketmarketing.com.
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