|By Business Wire||
|June 24, 2014 09:23 AM EDT||
JRocket Marketing, a provider of strategic marketing and analyst relations services for enterprise technology vendors, announced today the conclusion of the annual JRocket Marketing Grape Escape ® 2014 event. Held this year in Chicago with the theme of “Gangster Land – Swimming with the Big Fishes”, the event featured three days of news, customer testimonials and product presentations from enterprise technology vendors Apparancy and SYSPRO. The forum concluded with an evening event at the Shedd Aquarium, the largest indoor aquarium in the world, featuring more than 8,000 aquatic animals.
For more than a dozen years, Grape Escape has featured dozens of software, service and networking vendors as part of JRocket Marketing’s Nitro service, a dedicated IT analyst relations service that is one of two distinct products offered by JRocket Marketing. Over the course of the past decade alone, the event has collectively drawn more than 200 of the industry’s leading technology analysts who attend to gain strategic positioning and product insights from both emerging and established vendors. One of its unique twists is customer inclusion.
"Quality time is hard to come-by for analysts with customers and solutions providers,” said Ann Grackin, CEO of ChainLink Research. “Grape Escape allows analysts to 'escape' from the usual analyst road show propaganda many companies put on. It allows quality time to hear from the heart the real stories of customers (of the tech companies) and their journey."
This year’s event showcased two California tech providers, Silicon Valley based newcomer Apparancy, a business process platform provider, and enterprise resource planning vendor SYSPRO, based out of Los Angeles suburb Costa Mesa. Apparancy launched a new solution aimed at U.S. veterans called VetApprove and updated analysts on its new healthcare platform initiative. SYSPRO advanced key new features on its SYSPRO Espresso mobile solution and released roadmap plans, plus its newest manufacturing survey, called SNAP.
“JRocket Marketing Grape Escape ® 2014 was heralded a tremendous success by industry analysts attending the three-day Chicago event that featured two of the most revolutionary disruptive technology vendors on the scene today: SYSPRO and Apparancy,” said Maria DeGiglio, Principal Analyst of the Robert Frances Group. “This year’s ‘gangster land style’ themed 3-day conference event was innovative, valuable in vendor content and infinitely memorable. JRocket Marketing raises the bar for showcasing spot-on and razor-sharp vendor technologies to the analyst community.”
Chicago Landscape and Capone-Style Theme
Each year the event is known throughout the tech industry analysts for themes and event venues that are out of the norm. Featuring vendors that do not have the resources to fund the rock star and former politicians, etc. that are the more usual fare at big software industry events, Grape Escape doesn’t disappoint analysts who often fly there from other countries and continents.
“Judith Rothrock consistently sets the bar high in terms of expectations for her JRocket Marketing Grape Escape ®, which is always jam-packed with great content in addition to being a fantastic event,” said Cindy Jutras, President of Mint Jutras. “This year's event at Chicago's Shedd Aquarium did not disappoint, with fascinating SYSPRO customer stories and compelling presentations from Apparancy partners. It was another excellent event.”
Following three days of back-to-back vendor meetings, analysts (who donned appropriate 1920’s stylized gangster clothing, fedoras and feather boas) were delivered to the evening event at the Shedd Aquarium via the “Untouchables Gangster Tours” of Chicago. Following visits to sites like the Saint Valentine’s Day massacre and other notable gangster land crime scenes they were delivered to the famous aquarium. Once there, they heard presentations from the vendors’ customers, partners and associates: Rochester Electronics, 1000Bulbs.com, The Hunter-Wimberly Group and SaaSOptics. The analysts were also treated to gangster-themed entertainment including a press conference interrupter who eventually ended up in cement shoes in the tank, and a gangster-mime show by Ariana Productions.
“JRocket Marketing Grape Escape 2014, as usual, provided the analyst community with critical insights into the strategic plans of leading vendors,” said R. David Hofferberth, Founder & Managing Director of Service Performance Insight. “The quality of the venue and content enabled us to optimize our learning experience while attending an enjoyable three-day program.”
Even smaller, emerging technology vendors get time with key technology analysts that might be otherwise unaffordable for them to book advisory time. Conversely, the analyst community can identify tomorrow’s leaders at the venue. “The JRocket Marketing Grape Escape is a great analyst event to discover enterprise software vendors, thanks to Judith and her team, who are continuously underlining the benefits of adopting business technology,” said Raluca Druta, Research Analyst, Technology Evaluation Centers. “Most certainly, this event has a great future, as it introduces analysts to vendors of all kinds: this summer in Chicago we were able to get the inside scoop on software from business process management vendor Apparancy and enterprise resource management vendor SYSPRO.”
JRocket Marketing has recently moved to the Boca Delray Beach area of Florida, and can be reached at (561) 265-5772 or viewed at www.jrocketmarketing.com.
In the 21st century, security on the Internet has become one of the most important issues. We hear more and more about cyber-attacks on the websites of large corporations, banks and even small businesses. When online we’re concerned not only for our own safety but also our privacy. We have to know that hackers usually start their preparation by investigating the private information of admins – the habits, interests, visited websites and so on. On the other hand, our own security is in danger bec...
Oct. 28, 2016 04:45 AM EDT Reads: 695
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...
Oct. 28, 2016 04:30 AM EDT Reads: 1,968
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
Oct. 28, 2016 04:15 AM EDT Reads: 4,141
Enterprises have been using both Big Data and virtualization for years. Until recently, however, most enterprises have not combined the two. Big Data's demands for higher levels of performance, the ability to control quality-of-service (QoS), and the ability to adhere to SLAs have kept it on bare metal, apart from the modern data center cloud. With recent technology innovations, we've seen the advantages of bare metal erode to such a degree that the enhanced flexibility and reduced costs that cl...
Oct. 28, 2016 04:15 AM EDT Reads: 642
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
Oct. 28, 2016 04:15 AM EDT Reads: 1,538
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
Oct. 28, 2016 04:15 AM EDT Reads: 1,147
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Oct. 28, 2016 02:45 AM EDT Reads: 1,781
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
Oct. 28, 2016 02:30 AM EDT Reads: 1,178
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
Oct. 28, 2016 02:00 AM EDT Reads: 34,366
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Oct. 28, 2016 02:00 AM EDT Reads: 4,386
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
Oct. 28, 2016 01:15 AM EDT Reads: 2,223
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Oct. 28, 2016 01:00 AM EDT Reads: 1,209
SYS-CON Events announced today that Transparent Cloud Computing (T-Cloud) Consortium will exhibit at the 19th International Cloud Expo®, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The Transparent Cloud Computing Consortium (T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data proces...
Oct. 28, 2016 12:45 AM EDT Reads: 1,521
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
Oct. 28, 2016 12:45 AM EDT Reads: 4,263
Between the mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at @DevOpsSummit at 19th Cloud Expo, Charles Kendrick, CTO at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how business and deve...
Oct. 28, 2016 12:15 AM EDT Reads: 1,627