|By Marketwired .||
|June 24, 2014 12:00 PM EDT||
SAN MATEO, CA -- (Marketwired) -- 06/24/14 -- BrightEdge, the essential content marketing platform, today unveiled the latest in mobile marketing research in its Mobile Share Report. With smartphone share of organic search at 23 percent and growing over 50 percent per year, CMOs across industries are working tirelessly to ensure exceptional performance from their mobile sites. This research, derived from BrightEdge's Data Cube -- a technology that powers the BrightEdge platform through real-time access to billions of pieces of data, including content, rich media, search keywords, and social -- reveals the potential untapped opportunity in mobile traffic, conversions, and revenue. The report also discusses how various approaches to mobile site implementation can help capture that opportunity.
"With smartphone website traffic growing at 10 times the rate of desktop, mobile websites are quickly becoming the cornerstone to content marketing and customer engagement," said Jim Yu, CEO and founder of BrightEdge. "We know that mobile will play an integral role in the future of marketing and want to help brands navigate the challenges that mobile presents. This report will help businesses understand the best ways to create mobile-optimized sites in terms of traffic and search rank, boosting customer engagement and, more importantly, ROI."
Pew research found that nearly 60 percent of American adults own smartphones and 40 percent own tablets -- and these figures are projected to continue growing. However, the Mobile Share Report found that just over one in four mobile sites are misconfigured, leading to a massive loss of potential traffic. Twenty-seven percent of mobile sites are ranked lower than they should be because Google and other search engines do not recognize the mobile site as related to its desktop counterpart. If marketers rectify this misconfiguration, the report discovered they stand to boost smartphone traffic by 200 percent. As mobile becomes an extension of consumers' everyday lives, marketers have the opportunity to connect with them in newly impactful ways. This study reveals where opportunities lie to improve configuration and how marketers can make the most of mobile.
Key findings from the report include:
- Poor mobile configuration, means companies stand to lose big - 27 percent of websites were misconfigured for smartphone searches, which resulted in an average 68 percent loss of smartphone traffic to those websites.
- Desktop & mobile are not created equal - 62 percent of searches show different results depending on whether the search was performed on a desktop or smartphone and mobile ranks are typically half a position lower than desktop.
- One-size does not fit all - companies use Responsive, Dynamic and Separate approaches for configuring their mobile sites. However, BrightEdge data shows that the difference in performance between the various approaches is insignificant. This means that companies should first understand their mobile goals and the intent of their mobile audience to select the right implementation approach.
- Mobile growth is on the rise - Smartphone traffic share is expected to grow by 50 percent in 2014. With smartphones and tablets combined, mobile devices now command a third of organic search traffic going to websites.
BrightEdge's platform offers the most comprehensive mobile SEO technology to help marketing and development teams succeed before, during, and after the mobile implementation. With site audit recommendations, mobile analytics and rankings reports, and the mobile "share of voice," customers get the most business value out of their mobile investment.
Learn how to make your mobile marketing as effective as possible by downloading the report.
BrightEdge is the essential content marketing platform for modern business. It transforms online content into tangible business results such as traffic, revenue and engagement. BrightEdge's S3 platform is powered by a sophisticated big data analysis engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. BrightEdge's 600+ customers include global brands such as 3M, Microsoft, Netflix and Nike. The company is based in San Mateo, CA with offices in New York City, Chicago, and London.
Jan. 18, 2017 08:15 PM EST Reads: 4,815
Jan. 18, 2017 07:30 PM EST Reads: 3,136
Jan. 18, 2017 06:15 PM EST Reads: 4,186
Jan. 18, 2017 05:30 PM EST Reads: 4,868
Jan. 18, 2017 05:00 PM EST Reads: 1,161
Jan. 18, 2017 05:00 PM EST Reads: 266
Jan. 18, 2017 04:45 PM EST Reads: 4,882
Jan. 18, 2017 04:45 PM EST Reads: 5,369
Jan. 18, 2017 04:45 PM EST Reads: 4,579
Jan. 18, 2017 04:30 PM EST Reads: 4,758
Jan. 18, 2017 03:30 PM EST Reads: 3,682
Jan. 18, 2017 03:30 PM EST Reads: 3,405
"LinearHub provides smart video conferencing, which is the Roundee service, and we archive all the video conferences and we also provide the transcript," stated Sunghyuk Kim, CEO of LinearHub, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 18, 2017 02:45 PM EST Reads: 1,591
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, will highlight the current challenges of these transformative technologies and share strategies for preparing your organization for these changes. This “view from the top” will outline the latest trends and developm...
Jan. 18, 2017 02:15 PM EST Reads: 985
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
Jan. 18, 2017 02:00 PM EST Reads: 402