Click here to close now.




















Welcome!

News Feed Item

Connexity's Insights, powered by Bizrate, Finds Little Enthusiasm for Amazon’s Fire Phone

Insights, powered by Bizrate, a division of Shopzilla's new Connexity has surveyed over 4,000 online buyers and found that among those who are not solely Amazon online buyers, there is very little definitive interest in buying its newly introduced Fire smartphone – and what there is, is driven by Prime members. About 10% of consumers think it may be worth investigating – fueled by the phone features that are more common (phone performance, camera, etc). However, the lion’s share of online buyers does not feel moved enough by this new product to push them to get a new phone.

  • Only 24 out of over 4,000 online buyers (0.59%) who responded to questions fielded since the announcement intend to purchase an Amazon Fire phone. Of this 24, 14 are already Prime members.
  • Prime members are significantly more interested in investigating and learning more about the phone than non-members (17% vs. 6%).
  • The feature that appealed the most to Prime members interested in learning more about the phone is its integration with other Amazon options, while the phone features that non-members were most interested in relate to performance (speed, battery life, audio clarity)
  • iPhone owners are not only more likely to already be a Prime member (versus other phone owners), but also most interested in the free year of Amazon Prime as a key feature of the phone. Samsung smartphone owners are equally wowed by the phone performance, camera, and integration with other Amazon options as their top picks.

"Fire has initially received lukewarm interest," says Hayley Silver, Vice President, Insights powered by Bizrate at Connexity. “But I expect interest levels to increase, especially among existing Prime members looking to further leverage their Prime membership, as phone service contracts come up for renewal, prompting deeper consideration, and after consumers see more of what Amazon Fire can do.”

Methodology: The Insights powered by Bizrate Amazon Fire Phone Announcement Study was conducted via the Bizrate survey platform and offered to online buyers immediately after purchasing from the Bizrate Network of over 5,000 e-commerce retailers in the US and Canada. Data from the Amazon Fire Phone Announcement Study was collected from 4,038 online buyers from June 19th – 23rd 2014.

Connexity (http://www.connexity.com/) combines three marketing-centric business units of Shopzilla, Inc., Aisle A, the audience activation division that specializes in leveraging the power of shopping data to target advertising for brands and retailers; Bizrate Insights, Shopzilla's consumer insights and ratings/reviews division; and Connexity’s programmatic media buying platform. Connexity uniquely offers consumer insights and media buying within the same programmatic platform, helping marketers to learn more about their customers, discover valuable audiences, and activate new consumers at scale.

Shopzilla, Inc. is a leading source for connecting buyers and sellers online. Reaching a global audience of over 50 million shoppers each month through both its destination websites and affiliate network, Shopzilla connects shoppers with over 100 million products from tens of thousands of retailers a month. Shopzilla, Inc. manages a premier portfolio of online shopping brands in the US and Europe, consisting of Bizrate, Beso, Shopzilla, Retrevo, TaDa, PrixMoinsCher, and SparDeinGeld, as well as B2B businesses including Connexity and the Shopzilla Publisher Program.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...