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GreenPeak Posts New “Small Data versus Big Data” White Paper
|By Business Wire
|June 24, 2014 02:34 PM EDT
Technologies, the industry leading Smart Home low-power radio
communication semi-conductor company, has created a new white paper that
details how Small Data, the tiny bits of information collected from
billions of small sentrollers (sensors, controllers and actuators) in
homes, offices, factories, cars, in all corners of the environment, will
create a repository of information that will transform lives and
generate entire new business sectors. Unlike Big Data, mostly generated
for or from web search, advertising and marketing decisions, Small Data
is collected from real life: where people are, what they are doing and
how they are doing it.
“It is not just the smart home – it is becoming a smart world,” says Cees
Links, CEO of GreenPeak. “Currently, with about ten
internet-connected devices in each home, we are now in the Internet of
People. As the web truly becomes the Internet of Things, it will be
machines talking to machines – guided by human intelligence and
algorithms – all living in the cloud – making our lives easier. As our
homes become smarter, we can expect upwards of hundred different
affordably priced sentrollers in each house that will provide actionable
intelligence that help make our environments safer and more ecological,
controlling power consumption, as well as monitoring our health and
customizing our homes to our needs and preferences.”
“Small Data will control our businesses, homes, and even our cars and
robots – all of which will define the world of tomorrow. Focusing on
Small Data now could help to keep us from being overwhelmed by it later
and assure we will benefit from the massive rush to the Internet of
Things,” says Rob Enderle, Principal Analyst, Enderle Group. “With all
of the focus on Big Data, much of which is unstructured, we’ve forgotten
about the Internet of Things problem of Small Data which has far more
files, uses a variety of structures, and requires just as much analysis.”
As the current Internet of People transforms into the much larger, more
omniscient Internet of Things, the number of connected devices will
explode exponentially, generating large databases of information about
the daily lives of people worldwide. This data explosion will create a
wide range of benefits for health monitoring, for efficiency, for
comfort, but at the same time, will create serious challenges in the
areas of privacy, security and commercial/government intrusion.
According to Cees Links, “Smart devices are an important step towards a
world where machines watch over us and make our lives better, while
improving the way we are using the earth’s energy and precious
resources. Yes, it is a bit scary, with Big Brother seemingly around the
corner, but with the right controls and policies in place to protect the
individual’s Small Data, the benefits will greatly override the
The new GreenPeak “Small Data versus Big data” whitepaper is available
for free download at http://www.greenpeak.com/smalldata/
About GreenPeak Technologies
GreenPeak Technologies is a fabless semiconductor company and the leader
in the ZigBee market with a rich offering of semiconductor products and
software technologies for Smart Home data communications and the
Internet of Things.
The GreenPeak founders have significantly contributed to the invention
of WiFi and made it into a commercial success, used by several billion
people today. GreenPeak is recognized as a leader in developing new
wireless technologies for consumer electronics and Smart Home
applications, demonstrating rapid growth and adoption by major customers.
GreenPeak is privately funded. It is headquartered in Utrecht, The
Netherlands and has offices in Belgium, China, France, USA, Japan and
For more information, please visit www.greenpeak.com.
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