Welcome!

News Feed Item

PNI Sensor Announces First Chip to Support All 4.4 KitKat Sensors

SENtral-K Gives Smartphone OEMs Ultra-Low Power KitKat 'Sensor Hub' at Under 200 µAmps

SANTA ROSA, CA -- (Marketwired) -- 06/25/14 -- PNI Sensor (PNI), a leader in magnetic sensing and sensor fusion technologies, today announced SENtral™-K, the first ultra-low power 'sensor hub' to support all Android 4.4 KitKat sensors. SENtral-K embeds the complete range of KitKat sensors on its low-power SENtral coprocessor, allowing smartphone original equipment manufacturers (OEMs) to support always-on context-aware applications such as Google Now.

"Android 4.4 KitKat sensors -- which Google calls 'sensors.h' -- are not traditional hardware sensors," said Becky Oh, president and CEO, PNI Sensor Corp. "Rather they specify common outputs for fused and raw sensor data from MEMS inertial sensors such as gyros and accelerometers. Step Detect/Count, Linear Acceleration and Significant Motion are examples of sensors.h sensor features that you would want to always have running in the background without draining precious battery."

"SENtral-K is ideally suited to Android 4.4 KitKat designs because it was built from the ground up for low power," explained Oh. "As a coprocessor that functions like a sensor-agnostic 'sensor hub,' SENtral-K gives designers the flexibility to choose the most power-efficient sensors from a range of suppliers. It is also the only chip that can run all KitKat sensors simultaneously for under 200µAmps."

SENtral-K supports all Android 4.4 KitKat sensors.h, including:

  • 9 degrees of freedom(DOF) (3-axis accelerometer, 3-axis gyro plus 3-axis magnetometer)
  • 6DOF (accelerometer plus gyro or accelerometer plus magnetometer)
  • Gravity
  • Linear Acceleration
  • Step Detect/Count
  • Significant Motion
  • Calibrated Sensor
  • Un-calibrated Sensor
  • Data Batching
  • Timestamp

Outperforming Competitors
Competitive solutions come in two forms: microcontroller (MCU)-based sensor hubs running third-party KitKat sensor algorithms licensed from specialized software companies and MEMS sensors that run the bulk of the KitKat sensor algorithms on the mobile device's app processor. SENtral offers a single solution with both the enabling hardware and software for KitKat and 'always-on' operation of the highest-performance motion, context and location algorithms.

In direct benchmarking against FLASH-based sensor hub MCUs with on board floating point units (FPU), SENtral-K operates at less than 10 times the power. SENtral-K can routinely run over 140,000 floating point operations per second at about 200µAmps average current consumption in real use (at 1.8V), which is unlike anything else in the market today.

SENtral gives designers the best of both worlds: it's KitKat-compliant with a portfolio of best of breed algorithms for context- and location-awareness embedded on a tiny, ultra-low power sensor hub. This frees designers from integration worries, gives them the flexibility to choose their own sensors and conserves precious power. And best of all, SENtral-K costs about what a very stripped down Cortex M0 would, with no additional licensing fees for use of the embedded algorithms.

About SENtral
In addition to inertial sensors such as gyros, accelerometers and magnetic sensors, SENtral-K can manage up to six sensor inputs, including:

  • gyroscope
  • accelerometer
  • magnetic sensor
  • pressure sensor
  • heart rate (PPG)
  • humidity

Price and Availability
SENtral-K will be available in Q4 2014. For more information, please visit: www.pnicorp.com/products/sentral-k or contact: [email protected].

About PNI Sensor
PNI Sensor Corporation is the leader in the exacting science of producing pinpoint location, heading and orientation technology for the consumer, military and scientific communities. Building on decades of patented sensor and algorithm development, PNI offers highly accurate geomagnetic sensors and sensor fusion technology. Its products are used in consumer electronics, including the Wii U Game Pad, and robotics, surveying, navigation and automotive applications across the globe. To learn more, please visit www.pnicorp.com.

PNI Sensor and the PNI Sensor logo are registered trademarks, and the SENtral is a trademark, of PNI Sensor Corporation. All other product and company names are trademarks or registered trademarks of their respective holders.

Press Contacts:
Susan Adams
Sales & Marketing
PNI Sensor Corporation
tel: +707.566.2949
email: Email Contact

Maria Vetrano
Vetrano Communications
tel: +617.876.2770
email: Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, discussed how given the magnitude of today's application ...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
The “Digital Era” is forcing us to engage with new methods to build, operate and maintain applications. This transformation also implies an evolution to more and more intelligent applications to better engage with the customers, while creating significant market differentiators. In both cases, the cloud has become a key enabler to embrace this digital revolution. So, moving to the cloud is no longer the question; the new questions are HOW and WHEN. To make this equation even more complex, most ...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: imple...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
The past few years have brought a sea change in the way applications are architected, developed, and consumed—increasing both the complexity of testing and the business impact of software failures. How can software testing professionals keep pace with modern application delivery, given the trends that impact both architectures (cloud, microservices, and APIs) and processes (DevOps, agile, and continuous delivery)? This is where continuous testing comes in. D
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve f...
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...