Welcome!

News Feed Item

Fitwall Secures Additional Funding as Demand for Company’s Innovative Approach to Fitness Accelerates

Fitwall, one of the World’s Top 10 Most Innovative Companies in Fitness according to Fast Company, announced today that it has secured additional funding in order to continue its meteoric growth and dominance as the future of fitness. The latest round, led by investor Jake Silverstein, will be used to expand Fitwall’s growing footprint and further its development of in-studio and at-home fitness offerings.

“Fitwall’s goal is to provide the best fitness experience in the world by empowering people to succeed like never before in a fun, engaging and effective way,” said Josh Weinstein, Fitwall’s chief executive officer and founding board member. “This capital will help us to expand quickly and strategically into new markets, innovate rapidly, and deliver on our vision around the world.”

Silverstein, a private investor based in Florida, is the founder of E’lir Capital, an investment company focused on early-stage technology and consumer companies. Previously, he was an early employee of Prodea Systems, a connected-home technology company founded by telecommunications pioneers Hamid and Anousheh Ansari, the first female space tourist and the first Iranian in space.

Silverstein holds a master’s degree from the University of Michigan, and received his bachelor’s degree in mathematics at age 19. An avid reader and fitness enthusiast, Silverstein is a member of the X-Prize Foundation Vision Circle, and a board member of the William James Foundation and Mama Hope. With his investment, Silverstein also joins Fitwall’s board of directors.

“As a lifelong fitness enthusiast, I believe we are at an inflection point regarding the global potential for health and wellness,” said Silverstein. “Given Fitwall’s world-class team and exciting approach to fitness technology to me this feels like a sure bet. By every metric, Fitwall’s innovative strategy is powering a major evolution in fitness, and I am excited to be their partner as they continue to grow.”

Fitwall studios offer 40-minute, technology-driven, high-intensity interval training sessions on the Fitwall, a ladder-like device with hand and foot grips that allow for vertical “up and down” movement, which was developed by engineers and exercise experts. Members check in on an iPad, click into the Fitwall using a Bluetooth heart rate monitor known as a peanut, and receive constant feedback from the heart rate monitor and iPad throughout the session. Every second of the training session is monitored and members track progress with FIT Factor (Fitwall Intensity Training Factor), Fitwall’s proprietary metric.

Each workout incorporates a series of moves like pull-ups, kicks and squats by stepping, pulling and jumping on rungs. Interspersed throughout are planks, rows and groundwork done with weighted resistance bungees attached to the Fitwall. The combinations of movements, adjusted based on each individual’s fitness level, are designed to train the body as a whole, instead of in pieces, to mimic the way the body is designed. This innovative approach lends itself to incredible athletic gains as well as quick changes to muscle gain and fat loss.

To learn more about Fitwall and its studio locations, visit Fitwall.com. The future of fitness also can be found on Twitter and Instagram by following @Fitwall with #trainsmarter and by liking the Fitwall Facebook page.

About Fitwall

Fitwall is 40-minutes of fun and innovative training that combines world-class coaches with the latest in technology for the most effective and efficient workout possible. Our unique approach on and off the Fitwall works the body as a whole rather than in pieces, building strength, cardio and flexibility, helping our members to train smarter rather than longer or harder. Recognized as the future of fitness, Fitwall’s inviting approach enables members to achieve better results than ever imagined. To learn more about our company, its people and our technology, visit Fitwall.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Sanjeev Sharma Joins November 11-13, 2018 @DevOpsSummit at @CloudEXPO New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
As Cybric's Chief Technology Officer, Mike D. Kail is responsible for the strategic vision and technical direction of the platform. Prior to founding Cybric, Mike was Yahoo's CIO and SVP of Infrastructure, where he led the IT and Data Center functions for the company. He has more than 24 years of IT Operations experience with a focus on highly-scalable architectures.
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
DXWorldEXPO LLC announced today that Dez Blanchfield joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Dez is a strategic leader in business and digital transformation with 25 years of experience in the IT and telecommunications industries developing strategies and implementing business initiatives. He has a breadth of expertise spanning technologies such as cloud computing, big data and analytics, cognitive computing, m...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
HyperConvergence came to market with the objective of being simple, flexible and to help drive down operating expenses. It reduced the footprint by bundling the compute/storage/network into one box. This brought a new set of challenges as the HyperConverged vendors are very focused on their own proprietary building blocks. If you want to scale in a certain way, let's say you identified a need for more storage and want to add a device that is not sold by the HyperConverged vendor, forget about it...
One of the biggest challenges with adopting a DevOps mentality is: new applications are easily adapted to cloud-native, microservice-based, or containerized architectures - they can be built for them - but old applications need complex refactoring. On the other hand, these new technologies can require relearning or adapting new, oftentimes more complex, methodologies and tools to be ready for production. In his general session at @DevOpsSummit at 20th Cloud Expo, Chris Brown, Solutions Marketi...
At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.