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Castaclip Launches, Industry's First "Full-Stack" Smart-Curation Video Destination Lets Producers and Owners of Short-Form Videos Brand Distribute and Monetize Their Content on a Platform That Delivers an Engaging and Rewarding Experience for Viewers; Features an Intelligent Recommendation Engine That Creates

NEW YORK, NY -- (Marketwired) -- 06/25/14 -- Today, at the Online Video Advertising Summit, Castaclip is previewing a new online video destination that features advanced "smart curation" technology to make the video viewing experience truly personal., which goes live today in 17 countries simultaneously, uses patent-pending technology to "individualize" the experience for its viewers by understanding what they like to watch and delivering a stream of relevant and interesting videos from professional content owners.

Video discovery is emerging as the next huge wave of consumer engagement, and technology leaders with valid business models for content owners are starting to emerge. 144,000 hours of new videos are uploaded every day on YouTube alone, making it impossible for users to consistently find great content. Understanding viewers' interests and intents, and then recommending and serving relevant, personalized content is the key to maximizing engagement and monetizing content. directly addresses this opportunity with the industry's first "full-stack" online video platform for professional producers and owners of short-form videos that want to better monetize their content and expose it to a wide audience.

"We think today's online video experience is terribly frustrating. It's cluttered, distracting and ultimately not rewarding because automated viewing suggestions at the top video destinations are not based on the viewer's personal tastes," said Ekow Yankah, founder and CEO of Castaclip Networks. "What offers is the first truly TV-like experience, where the viewer can just kick back and enjoy a non-stop stream of interesting, entertaining and highly relevant content. You have just two buttons on your remote control: Love and Skip. The more you use it, the more it learns about what you like, and the better it gets."

"Smart curation" technology quickly determines what viewers like represents a transformation of the online video experience. People increasingly rely on various feeds, especially from social media channels, to discover relevant content. Browsing video destinations has basically become impossible for most of us. And searching, while still quite effective, is an effort and requires an awareness of what is available. While these destinations offer an enormous selection of both professional and user-generated content, they deliver a disjointed viewing experience by requiring users to find relevant content -- as opposed to the content finding the user. takes the opposite approach: let the content find the user. uses smart algorithms to curate programming that is highly likely to appeal to each user. The user experience is elegant and simple. As a user watches a video, the system's proprietary recommendation technology automatically selects and cues three new selections in the background. At any time, the viewer can switch from the current video to an alternate track such as "interesting" or "shuffle." The system quickly develops insights into what the viewer likes, and gets even better at creating programming that matches the viewer's tastes. enables content owners to activate and monetize their content also represents another industry first: a fully independent technology stack and content portfolio other than YouTube or Hulu, making it an attractive proposition for professional content providers eager to expose their content library to highly targeted audiences. By partnering with, content owners and production companies can brand, distribute and better monetize their content in a 100-percent legal and brand-safe environment.

For the preview launch, offers video from more than 50 top content producers that include FashionTV, E!Entertainment and SNTV across categories such as food, beauty, fashion, style, and celebrities.

"We think we have a unique and compelling proposition for our content partners. Since we control the entire stack -- content inventory, recommendation and curation technology, and the playback system -- we can guarantee exposure of their content in the optimum context and deliver a highly qualified audience to advertisers," said Yankah. "Plus, our commitment to our content partners is that we will actively market their content across a wide variety of media."

To learn more, meet the team at the Online Video Advertising Summit or drop them a line at [email protected].

Castaclip Networks operates in 17 countries with more than 50 content and monetization partners that include FashionTV, E!Entertainment and SNTV. Castaclip is a pioneer in multichannel video discovery and the developer of the industry's most advanced video recommendation technology for digital channels. The Castaclip video platform is a full technology stack that includes content management, publishing, player technology, analytics and billing, and a patent-pending recommendation engine. Castaclip currently delivers 120 million streams per month in Europe, Asia and North America from a growing inventory of more than 100,000 short-form videos. Headquartered in Berlin, Castaclip Networks has offices in Miami, London and Bangkok and is managed by an experienced team from Admax/Komli, AOL, AT&T, Axel Springer, Buongiorno, Comcast, Disney, GE, NBC Universal, and Nokia. For more, visit or follow us on @ilovevideotv.

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