Click here to close now.


News Feed Item

Announcing the Launch of Victorious: A First-of-Its-Kind Mobile Platform, Led by Former YouTube Execs, That Puts Digital Stars in Control of Their Own Brands

Digitally-Born Stars Like Michelle Phan, Boyce Avenue and Ryan Higa Are Using Victorious to Build Their Next Generation Media Brands

SAN FRANCISCO, CA -- (Marketwired) -- 06/25/14 -- Victorious, the mobile platform that powers the world's most creative communities, officially launches today to help content creators chart their own destinies by controlling and deepening their relationships with fans. Creators like Michelle Phan, Boyce Avenue and Shay Carl have become global brands -- they are the next generation of celebrities with massive fan followings. Like any brand, having their own directly-managed platform is critical to their longevity. Victorious is the first platform that is truly theirs.

The millennial generation craves social engagement and mobile has become their first screen. Many digitally-born stars have wanted to develop their own mobile hub apps to interact with their fans, but haven't pursued them because of the time, labor and cost involved in creating a feature-rich native mobile product. Victorious gives creators a seamless way to build their business on mobile quickly, easily and at no charge.

With Victorious, creators can:

  • Engage Communities Directly and Interactively -- Before Victorious, an audience was only "rented" to creators by the platforms on which they produced their content. Victorious enables creators to directly engage, manage and measure their communities through a host of fun, interactive features. Fans can also create new content experiences and interact with each other, elevating every community member in the mobile hub experience.
  • Ignite New Content -- Victorious supports multiple content platforms and formats, from videos to photos to text. Each app also enables creators and fans to share their favorite content to other platforms.
  • Capture More Revenue -- Victorious provides a host of diverse ways to monetize a creator's brand with multiple ad formats, in-app purchases and e-commerce.
  • Enjoy Ease and Flexibility -- Every app is unique. Creators can publish premium, interactive apps at no charge and with no technical hassle.

What Creators Are Saying

"From the beginning, it's been my mission to establish a close relationship with my community. Partnering with Victorious presents an incredible opportunity to broaden my capabilities in the mobile space," said Michelle Phan, in association with Endemol Beyond. "Through this exciting new hub, I now have the ability to create a destination for my YouTube, Ipsy, FAWN and Em followers where they can share, learn, and celebrate within the community while empowering each other. It's a new age of experience."

"We've been eager for a long time to connect on mobile devices with our fans in a way that feels organic, direct, and personal," said Boyce Avenue. "We're excited to build something like this together with Victorious. We feel like this could be the beginning of something different, something truly great! We are in good hands."

"I've always wanted my own mobile hub where Higaholics can hang out, laugh, and make friends," said Ryan Higa. "I'm excited to partner with my friends at Victorious to build this next generation platform for creators, by creators. This is the team that will make it happen!"

Victorious is powered by a team of ex-YouTube, new media, technology and creative powerhouses.

  • CEO and co-founder, Sam Rogoway, previously founded travel social network TripUp, which was later acquired by Sidestep/Kayak. He is also the co-creator of Braindex, the world's first interactive show distributed as an app (which reached #1 in the App Store and was nominated for an Emmy).
  • CTO and co-founder Michael Todd joined from OpenX, where he was CTO and grew the OpenX exchange to over a $300 million a year run rate, serving over 4 trillion impressions a year. Michael previously led engineering groups at Google.
  • CCO Bing Chen, who recently announced his resignation, was previously the Global Head of Creator Development and Management at YouTube, where he led program strategy and co-founded several services for the platform's 4.5 million creators worldwide. He remains, to this day, a confidant to dozens of digital luminaries.
  • Executive Chairman, Dean Gilbert, is a former VP, Product at Google and most recently VP, Global Head of Content and Operations at YouTube, overseeing all creator development, media partnerships, and global business operations.

"Over the past four years, I've witnessed unknown content creators bloom into new age celebrities and media brands for the connected generation. As they grow, they increasingly crave full creative and business control," said Bing Chen, CCO of Victorious. "They are the full C-level suite: CEO, CFO, CMO, and, of course, CCO. In this world, 'Creator is King,' and we're helping to power their kingdoms. Similarly, fans are no longer passive, lean-back audiences; they've become active, participatory tribes in their own right. To that end, Community is the new Fan."

"Victorious is a technology platform with a creative soul," said Sam Rogoway, CEO of Victorious. "We have assembled a world class team to reimagine how creators and fans interact by tearing down the fourth wall. Watching and liking are not enough. Victorious is extending engagement beyond simple consumption to provide lean-forward experiences that unlock the full power of creative communities. And we're doing so on the connected generation's first screen: mobile."

To learn more about how Victorious is redefining the mobile media experience, visit

About Victorious
Victorious is a mobile platform that powers the world's most creative communities. Victorious transforms media channels into interactive mobile hubs and provides creators with their own ecosystem to distribute content, deepen their communities, and capture more commerce.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application del...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Y...
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving t...
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content. Join @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indespensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.