Welcome!

News Feed Item

Announcing the Launch of Victorious: A First-of-Its-Kind Mobile Platform, Led by Former YouTube Execs, That Puts Digital Stars in Control of Their Own Brands

Digitally-Born Stars Like Michelle Phan, Boyce Avenue and Ryan Higa Are Using Victorious to Build Their Next Generation Media Brands

SAN FRANCISCO, CA -- (Marketwired) -- 06/25/14 -- Victorious, the mobile platform that powers the world's most creative communities, officially launches today to help content creators chart their own destinies by controlling and deepening their relationships with fans. Creators like Michelle Phan, Boyce Avenue and Shay Carl have become global brands -- they are the next generation of celebrities with massive fan followings. Like any brand, having their own directly-managed platform is critical to their longevity. Victorious is the first platform that is truly theirs.

The millennial generation craves social engagement and mobile has become their first screen. Many digitally-born stars have wanted to develop their own mobile hub apps to interact with their fans, but haven't pursued them because of the time, labor and cost involved in creating a feature-rich native mobile product. Victorious gives creators a seamless way to build their business on mobile quickly, easily and at no charge.

With Victorious, creators can:

  • Engage Communities Directly and Interactively -- Before Victorious, an audience was only "rented" to creators by the platforms on which they produced their content. Victorious enables creators to directly engage, manage and measure their communities through a host of fun, interactive features. Fans can also create new content experiences and interact with each other, elevating every community member in the mobile hub experience.
  • Ignite New Content -- Victorious supports multiple content platforms and formats, from videos to photos to text. Each app also enables creators and fans to share their favorite content to other platforms.
  • Capture More Revenue -- Victorious provides a host of diverse ways to monetize a creator's brand with multiple ad formats, in-app purchases and e-commerce.
  • Enjoy Ease and Flexibility -- Every app is unique. Creators can publish premium, interactive apps at no charge and with no technical hassle.

What Creators Are Saying

"From the beginning, it's been my mission to establish a close relationship with my community. Partnering with Victorious presents an incredible opportunity to broaden my capabilities in the mobile space," said Michelle Phan, in association with Endemol Beyond. "Through this exciting new hub, I now have the ability to create a destination for my YouTube, Ipsy, FAWN and Em followers where they can share, learn, and celebrate within the community while empowering each other. It's a new age of experience."

"We've been eager for a long time to connect on mobile devices with our fans in a way that feels organic, direct, and personal," said Boyce Avenue. "We're excited to build something like this together with Victorious. We feel like this could be the beginning of something different, something truly great! We are in good hands."

"I've always wanted my own mobile hub where Higaholics can hang out, laugh, and make friends," said Ryan Higa. "I'm excited to partner with my friends at Victorious to build this next generation platform for creators, by creators. This is the team that will make it happen!"

Victorious is powered by a team of ex-YouTube, new media, technology and creative powerhouses.

  • CEO and co-founder, Sam Rogoway, previously founded travel social network TripUp, which was later acquired by Sidestep/Kayak. He is also the co-creator of Braindex, the world's first interactive show distributed as an app (which reached #1 in the App Store and was nominated for an Emmy).
  • CTO and co-founder Michael Todd joined from OpenX, where he was CTO and grew the OpenX exchange to over a $300 million a year run rate, serving over 4 trillion impressions a year. Michael previously led engineering groups at Google.
  • CCO Bing Chen, who recently announced his resignation, was previously the Global Head of Creator Development and Management at YouTube, where he led program strategy and co-founded several services for the platform's 4.5 million creators worldwide. He remains, to this day, a confidant to dozens of digital luminaries.
  • Executive Chairman, Dean Gilbert, is a former VP, Product at Google and most recently VP, Global Head of Content and Operations at YouTube, overseeing all creator development, media partnerships, and global business operations.

"Over the past four years, I've witnessed unknown content creators bloom into new age celebrities and media brands for the connected generation. As they grow, they increasingly crave full creative and business control," said Bing Chen, CCO of Victorious. "They are the full C-level suite: CEO, CFO, CMO, and, of course, CCO. In this world, 'Creator is King,' and we're helping to power their kingdoms. Similarly, fans are no longer passive, lean-back audiences; they've become active, participatory tribes in their own right. To that end, Community is the new Fan."

"Victorious is a technology platform with a creative soul," said Sam Rogoway, CEO of Victorious. "We have assembled a world class team to reimagine how creators and fans interact by tearing down the fourth wall. Watching and liking are not enough. Victorious is extending engagement beyond simple consumption to provide lean-forward experiences that unlock the full power of creative communities. And we're doing so on the connected generation's first screen: mobile."

To learn more about how Victorious is redefining the mobile media experience, visit victorious.com.

About Victorious
Victorious is a mobile platform that powers the world's most creative communities. Victorious transforms media channels into interactive mobile hubs and provides creators with their own ecosystem to distribute content, deepen their communities, and capture more commerce.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.