Welcome!

News Feed Item

Announcing the Launch of Victorious: A First-of-Its-Kind Mobile Platform, Led by Former YouTube Execs, That Puts Digital Stars in Control of Their Own Brands

Digitally-Born Stars Like Michelle Phan, Boyce Avenue and Ryan Higa Are Using Victorious to Build Their Next Generation Media Brands

SAN FRANCISCO, CA -- (Marketwired) -- 06/25/14 -- Victorious, the mobile platform that powers the world's most creative communities, officially launches today to help content creators chart their own destinies by controlling and deepening their relationships with fans. Creators like Michelle Phan, Boyce Avenue and Shay Carl have become global brands -- they are the next generation of celebrities with massive fan followings. Like any brand, having their own directly-managed platform is critical to their longevity. Victorious is the first platform that is truly theirs.

The millennial generation craves social engagement and mobile has become their first screen. Many digitally-born stars have wanted to develop their own mobile hub apps to interact with their fans, but haven't pursued them because of the time, labor and cost involved in creating a feature-rich native mobile product. Victorious gives creators a seamless way to build their business on mobile quickly, easily and at no charge.

With Victorious, creators can:

  • Engage Communities Directly and Interactively -- Before Victorious, an audience was only "rented" to creators by the platforms on which they produced their content. Victorious enables creators to directly engage, manage and measure their communities through a host of fun, interactive features. Fans can also create new content experiences and interact with each other, elevating every community member in the mobile hub experience.
  • Ignite New Content -- Victorious supports multiple content platforms and formats, from videos to photos to text. Each app also enables creators and fans to share their favorite content to other platforms.
  • Capture More Revenue -- Victorious provides a host of diverse ways to monetize a creator's brand with multiple ad formats, in-app purchases and e-commerce.
  • Enjoy Ease and Flexibility -- Every app is unique. Creators can publish premium, interactive apps at no charge and with no technical hassle.

What Creators Are Saying

"From the beginning, it's been my mission to establish a close relationship with my community. Partnering with Victorious presents an incredible opportunity to broaden my capabilities in the mobile space," said Michelle Phan, in association with Endemol Beyond. "Through this exciting new hub, I now have the ability to create a destination for my YouTube, Ipsy, FAWN and Em followers where they can share, learn, and celebrate within the community while empowering each other. It's a new age of experience."

"We've been eager for a long time to connect on mobile devices with our fans in a way that feels organic, direct, and personal," said Boyce Avenue. "We're excited to build something like this together with Victorious. We feel like this could be the beginning of something different, something truly great! We are in good hands."

"I've always wanted my own mobile hub where Higaholics can hang out, laugh, and make friends," said Ryan Higa. "I'm excited to partner with my friends at Victorious to build this next generation platform for creators, by creators. This is the team that will make it happen!"

Victorious is powered by a team of ex-YouTube, new media, technology and creative powerhouses.

  • CEO and co-founder, Sam Rogoway, previously founded travel social network TripUp, which was later acquired by Sidestep/Kayak. He is also the co-creator of Braindex, the world's first interactive show distributed as an app (which reached #1 in the App Store and was nominated for an Emmy).
  • CTO and co-founder Michael Todd joined from OpenX, where he was CTO and grew the OpenX exchange to over a $300 million a year run rate, serving over 4 trillion impressions a year. Michael previously led engineering groups at Google.
  • CCO Bing Chen, who recently announced his resignation, was previously the Global Head of Creator Development and Management at YouTube, where he led program strategy and co-founded several services for the platform's 4.5 million creators worldwide. He remains, to this day, a confidant to dozens of digital luminaries.
  • Executive Chairman, Dean Gilbert, is a former VP, Product at Google and most recently VP, Global Head of Content and Operations at YouTube, overseeing all creator development, media partnerships, and global business operations.

"Over the past four years, I've witnessed unknown content creators bloom into new age celebrities and media brands for the connected generation. As they grow, they increasingly crave full creative and business control," said Bing Chen, CCO of Victorious. "They are the full C-level suite: CEO, CFO, CMO, and, of course, CCO. In this world, 'Creator is King,' and we're helping to power their kingdoms. Similarly, fans are no longer passive, lean-back audiences; they've become active, participatory tribes in their own right. To that end, Community is the new Fan."

"Victorious is a technology platform with a creative soul," said Sam Rogoway, CEO of Victorious. "We have assembled a world class team to reimagine how creators and fans interact by tearing down the fourth wall. Watching and liking are not enough. Victorious is extending engagement beyond simple consumption to provide lean-forward experiences that unlock the full power of creative communities. And we're doing so on the connected generation's first screen: mobile."

To learn more about how Victorious is redefining the mobile media experience, visit victorious.com.

About Victorious
Victorious is a mobile platform that powers the world's most creative communities. Victorious transforms media channels into interactive mobile hubs and provides creators with their own ecosystem to distribute content, deepen their communities, and capture more commerce.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive ad...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
SYS-CON Events announced today that Interoute has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Interoute is the owner operator of Europe's largest network and a global cloud services platform, which encompasses over 70,000 km of lit fiber, 15 data centers, 17 virtual data centers and 33 colocation centers, with connections to 195 additional partner data centers. Our full-service Unifie...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...
SYS-CON Events announced today that Carbonite will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Carbonite protects your entire IT footprint with the right level of protection for each workload, ensuring lower costs and dependable solutions with DoubleTake and Evault.
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
When NSA's digital armory was leaked, it was only a matter of time before the code was morphed into a ransom seeking worm. This talk, designed for C-level attendees, demonstrates a Live Hack of a virtual environment to show the ease in which any average user can leverage these tools and infiltrate their network environment. This session will include an overview of the Shadbrokers NSA leak situation.
Cloud-based disaster recovery is critical to any production environment and is a high priority for many enterprise organizations today. Nearly 40% of organizations have had to execute their BCDR plan due to a service disruption in the past two years. Zerto on IBM Cloud offer VMware and Microsoft customers simple, automated recovery of on-premise VMware and Microsoft workloads to IBM Cloud data centers.
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs ofte...
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and valu...
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
As cloud adoption continues to transform business, today's global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.