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Cvent and Marketo Partner to Enable Better Event Marketing
|By Business Wire
|June 25, 2014 05:07 PM EDT
(NYSE: CVT), provider of a leading cloud-based enterprise event
management platform, and Marketo
(Nasdaq: MKTO), leading provider of marketing software, today announced
that Cvent’s event management platform is integrated with the Marketo
customer engagement platform and is available through the Marketo
Cvent’s event management platform offers Marketo customers an
opportunity to leverage event attendee information to enhance customer
profile data and deliver more targeted and relevant engagement to
prospects and customers.
By using Cvent and Marketo solutions together, marketers can more
efficiently plan and execute events that strengthen brand equity, engage
attendees, nurture valuable business relationships and measurably
contribute to building the opportunity pipeline and accelerating sales
"The LaunchPoint™ ecosystem offers our customers an effective way to
maximize the capabilities of Marketo’s customer engagement platform and
deliver the most impactful results,” said Robin Bordoli, general manager
of new markets and vice president of partner ecosystems at Marketo.
"We’re excited to have Cvent join LaunchPoint™ and enable our customers
to quickly add a proven solution to their event marketing technology."
“In-person events are typically 25% of an organization’s marketing
budget,” said Eric
Eden, vice president of Marketing at Cvent. “So marketers need event
management technology that is linked to their marketing systems to
convert event leads to sales. Using Marketo and Cvent together helps
marketers realize the full benefits of the marketing cloud, and Cvent
has a track record for partnering with industry leaders, like Marketo,
to deliver results for customers.”
Additional information about the Marketo/Cvent integration is available here.
Cvent, Inc. (NYSE: CVT) is a leading cloud-based enterprise event
management platform, with more than 1,450 employees and more than 12,600
customers worldwide. Cvent offers software solutions to event planners
for online event registration, venue selection, event management, mobile
apps for events, e-mail marketing and web surveys. Cvent provides hotels
with a targeted advertising platform designed to reach event planners
looking for suitable venues. Cvent solutions optimize the entire event
management value chain and have enabled clients around the world to
manage hundreds of thousands of meetings and events. For more
information, please visit www.cvent.com,
or connect with us on Facebook,
About Marketo LaunchPoint
Marketo LaunchPoint is the most complete ecosystem of marketing
solutions, providing a single source to search for and identify trusted,
relevant marketing solutions The ecosystem brings the best technology,
expertise and customer experience together, so that marketers can drive
better results in less time.
Marketo (NASDAQ: MKTO) provides the leading marketing software for
companies of all sizes to build and sustain engaging customer
relationships. Spanning today’s digital, social, mobile and offline
channels, Marketo’s® customer engagement platform powers a set of
breakthrough applications to help marketers tackle all aspects of
digital marketing from the planning and orchestration of marketing
activities to the delivery of personalized interactions that can be
optimized in real-time. Marketo’s applications are known for their
ease-of-use and are complemented by the Marketing Nation™, a thriving
network of more than 250 LaunchPoint™ ecosystem partners and over 40,000
marketers who share and learn from each other to grow their collective
marketing expertise. The result for modern marketers is unprecedented
agility and superior results. Headquartered in San Mateo, CA, with
offices in Europe, Australia and a joint-venture in Japan, Marketo
serves as a strategic marketing partner to more than 3,000 large
enterprises and fast-growing small companies across a wide variety of
industries. For more information, visit www.marketo.com.
"Safe harbor" statement under the Private Securities Litigation Reform
Act of 1995: This press release contains forward-looking statements. The
achievement or success of the matters covered by such forward-looking
statements involves risks, uncertainties and assumptions. If any such
risks or uncertainties materialize, or if any of the assumptions prove
incorrect, the company's results could differ materially from the
results expressed or implied by the forward-looking statements we make.
For a detailed discussion of these and other risk factors, please refer
to the risks detailed in our filings with the Securities and Exchange
Commission, including, without limitation, our Annual Report on Form
10-K filed on March 21, 2014 and other reports and filings with the
Securities and Exchange Commission.
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