Welcome!

News Feed Item

PDC's Smart Band(R) RFID Wristband System Adds to the Guest Experience at Great Wolf Lodge New England

VALENCIA, CA--(Marketwired - June 26, 2014) - PDC, the global leader of innovative identification solutions, announced today the installation of its Smart Band® RFID Wristband System at Great Wolf Lodge New England in Fitchburg, MA for electronic access control and cashless payments. The indoor waterpark is the latest of eight Great Wolf Lodge resorts to introduce PDC's RFID wristband technology to enhance the guest experience.

Designed for the specific needs of waterpark and resort guests, Smart Band® replaces traditional forms of identification, payment, and access credentials that are usually carried in a wallet, purse, or pocket. Upon check in, Great Wolf Lodge guests are issued a non-transferable, waterproof PDC Smart Band®, with a securely sealed RFID chip inside that verifies guest data when scanned by a reader. Each chip contains a unique ID number so the bands are impossible to duplicate.

Functioning as a convenient "wrist wallet," Smart Band® enables Great Wolf Lodge guests to make instant purchases using their RFID wristband. "The cashless transactions take about half the time compared to using credit cards or cash, increasing impulse purchasing. Even the vending machines accept cashless payments, so guests don't have to dig for change, and are more inclined to make some smaller purchases they might normally pass on," said Robin Barber, Vice President of Leisure & Entertainment for PDC.

For hotel room access, Smart Band's contactless interface provides significant advantages over standard magnetic stripe key cards, which can collect dirt and debris that impact performance. As Smart Band® is safely fastened around the wrist, it provides a more secure advantage.

"Families at Great Wolf Lodge New England love the convenience the Smart Band® provides. The technology allows our guests to leave cash and credit cards in their suite so they have fewer things to carry during their day," shared Rajiv Castellino, Chief Information Officer, Great Wolf Resorts. "The Smart Band® allows guests to make dining, arcade and souvenir purchases, easily access their resort suite, and have one less thing to worry about keeping tracking of. They can focus on having fun."

"PDC's Smart Band® RFID Wristband System has helped us provide convenience and efficiencies to our guests that truly distinguish our resorts as innovators in the travel and destination industry," Castellino continued. 

Smart Band® can be completely customized and is offered in a wide variety of colors and material options including plastic, silicone and woven fabric. Smart Band® is available with nontransferable SecurSnap® closures, and in re-wearable styles for single-day use or for a season pass program.

In addition to its New England resort, Great Wolf Resorts uses PDC's Smart Band® RFID Wristband System at locations in: Poconos, PA; Niagara Falls, ONT., Mason, OH; Grapevine, TX; Grand Mound, WA; Williamsburg, VA; and Concord, NC.

About PDC

With more than 55 years of experience, PDC connects people, products, and technology through innovative ID systems that deliver superior customer experiences worldwide. PDC is the global leader and pacesetter in the development of wristbands, lanyards and RFID solutions. The company serves the leisure & entertainment, law enforcement, and animal identification industries. A pioneer of innovative technologies, PDC introduced the first bar code wristband system, first thermal printer wristband, first Smart Band® RFID wristband system, and the award-winning PDC Smart® Kiosk, among many other innovations.

Since its launch in 2000, PDC's Smart Band® RFID wristband system has been used by leading amusement parks, water parks, resorts, and music festivals to deliver unique and convenient applications that help redefine the guest experience, while reaping bottom line benefits to the companies who use them. Applications include: cashless point-of-sale; cashless arcade and vending; social media integration; keyless hotel and locker access; electronic access control; photo management systems; and customer loyalty programs. Additional PDC RFID solutions include PDC Smart® Cards, key fobs, lanyards and parking passes. For more information, visit www.pdcsolutions.com.

On Dec. 28, 2012, PDC was acquired by Brady Corporation, (NYSE: BRC) a world leader in identification solutions for premises, products, and people.

About Great Wolf Resorts, Inc.

Great Wolf Resorts, Inc, Madison, Wis., is North America's largest family of indoor waterpark resorts, and through its subsidiaries and affiliates, owns and operates its family resorts under the Great Wolf Lodge® brand. Great Wolf Resorts is a fully integrated resort company with Great Wolf Lodge locations in: Wisconsin Dells, Wis.; Sandusky, Ohio; Traverse City, Mich.; Kansas City, Kan.; Williamsburg, Va.; the Pocono Mountains, Pa.; Niagara Falls, Ontario; Mason, Ohio; Grapevine, Texas; Grand Mound, Wash.; Concord, N.C. and Fitchburg, MA. Additional information may be found online at http://www.greatwolf.com

The following files are available for download:

Laura Davis
PDC
661.257.0233 x1535
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
"DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great team at @DevOpsSUMMIT and CloudEXPO tell the world how they can leverage this emerging disruptive trend."
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
Transformation Abstract Encryption and privacy in the cloud is a daunting yet essential task for both security practitioners and application developers, especially as applications continue moving to the cloud at an exponential rate. What are some best practices and processes for enterprises to follow that balance both security and ease of use requirements? What technologies are available to empower enterprises with code, data and key protection from cloud providers, system administrators, inside...
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and Bi...
Contextual Analytics of various threat data provides a deeper understanding of a given threat and enables identification of unknown threat vectors. In his session at @ThingsExpo, David Dufour, Head of Security Architecture, IoT, Webroot, Inc., discussed how through the use of Big Data analytics and deep data correlation across different threat types, it is possible to gain a better understanding of where, how and to what level of danger a malicious actor poses to an organization, and to determin...
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Traditional IT, great for stable systems of record, is struggling to cope with newer, agile systems of engagement requirements coming straight from the business. In his session at 18th Cloud Expo, William Morrish, General Manager of Product Sales at Interoute, will outline ways of exploiting new architectures to enable both systems and building them to support your existing platforms, with an eye for the future. Technologies such as Docker and the hyper-convergence of computing, networking and...