|By Business Wire||
|June 26, 2014 04:30 AM EDT||
Audi UK has teamed up with Somo, the world’s largest independent mobile solutions company, to create groundbreaking experiences for fans at the Goodwood Festival of Speed using Google Glass, Oculus Rift, and more technologies leading today’s connected world.
At Europe’s leading motor event, Audi will showcase its range of cars to racing fans, car fanatics and potential Audi owners. Leading with the latest in mobile, wearable, and virtual reality technology, Audi and Somo have developed captivating experiences for fans both at the event and participating remotely via social channels.
With Oculus Rift, visitors to the moving motor show will truly feel as if they are whizzing around a hot lap of the world-renowned Silverstone circuit driven by three times Le Mans Winner Allan McNish. Guests will be completely immersed within the interior of either an R8 or RS 6 whilst racing competitors along this historic circuit using the Oculus Rift virtual reality headset.
Igniting the competitive spirits of test drivers at the quattro off road area, the ‘King of quattro’ app will enhance the experience within the five quattro models available for visitors to drive. The app will record drivers’ key statistics as they complete their laps using the iPad’s internal gyroscope and accelerometer to monitor acceleration and braking. Each lap will be scored with the winner of each day presented with a special Audi prize.
In a pioneering use of Google Glass, an Audi fan chosen through an ‘Audi VIP’ competition on Twitter will bring Audi’s Vorsprung durch Technik proposition to life, streaming a first-hand experience of Goodwood via social media. Throughout the day, the fan will field questions, carry out tasks and respond to comments posted by the Audi UK online community on Twitter using a Samsung Gear 2 smart watch. More details about the VIP experience can be found in this video.
Along with a host of further digital experiences on the main stand, these collaborative initiatives create deep engagement for fans both at the event and remotely, making Audi one of the most technologically advanced brands at this year’s event.
Hugh Fletcher, National Digital Manager, Audi said: “ We’re really excited about some of the technology on show at this year’s Festival of Speed. With Vorsprung durch Technik at the core of the Audi brand, and through some cutting edge digital products like Google Glass and Oculus Rift, we want to give our fans and owners the best experience possible, whether they’re at the Festival or whether they’re following from home.”
Carl Uminski, Somo COO and co-founder, added: “Goodwood is the place to showcase the very latest in technological advancement and Audi is dominating by incorporating exciting new platforms such as Google Glass and Oculus Rift. Together, we’ve brought these technologies to real life allowing Audi fans to get closer to the cars they love than ever before.”
Somo (www.somoglobal.com) is the world’s largest independent, full-service mobile solutions company, with a mission to help businesses make sense of the complex, fragmented and changing connected world to increase sales, develop customer engagement and enhance productivity.
The company has three focused business units, linked by a world-class strategy and innovation team:
- Custom product development
- Connected customer marketing
- Products and platforms
Somo has built some of the most innovative and creative products in the market and run some of the most successful campaigns for brands all over the world such as Audi, De Beers, BP, New York Times and AirAsia Expedia. Founded in 2009, the privately-held company of more than 180 employees is based in London and has offices in New York, Singapore, Berlin, San Francisco and Los Angeles.
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
Feb. 12, 2016 10:00 PM EST Reads: 242
Data-as-a-Service is the complete package for the transformation of raw data into meaningful data assets and the delivery of those data assets. In her session at 18th Cloud Expo, Lakshmi Randall, an industry expert, analyst and strategist, will address: What is DaaS (Data-as-a-Service)? Challenges addressed by DaaS Vendors that are enabling DaaS Architecture options for DaaS
Feb. 12, 2016 09:45 PM EST Reads: 385
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
Feb. 12, 2016 09:00 PM EST Reads: 132
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
Feb. 12, 2016 06:00 PM EST Reads: 403
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
Feb. 12, 2016 06:00 PM EST
When building large, cloud-based applications that operate at a high scale, it’s important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. “Fly two mistakes high” is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Lee...
Feb. 12, 2016 04:45 PM EST
DevOps is not just last year’s buzzword. Companies with DevOps practices are 2.5x more likely to exceed profitability, market share, and productivity goals. But how do you enable high performance? What can you do right now to start? Find out from DevOps experts including Gene Kim, co-author of "The Phoenix Project," and the Dynatrace Center of Excellence.
Feb. 12, 2016 04:30 PM EST
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
Feb. 12, 2016 04:30 PM EST Reads: 192
SYS-CON Events announced today that Column Technologies will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a global technology solutions provider with over 400 employees, headquartered in the United States with offices in Canada, India, and the United Kingdom. Column Technologies provides “Best of Breed” technology solutions that automate the key DevOps principal...
Feb. 12, 2016 04:15 PM EST
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Feb. 12, 2016 04:15 PM EST Reads: 429
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
Feb. 12, 2016 03:00 PM EST
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Feb. 12, 2016 02:15 PM EST Reads: 454
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
Feb. 12, 2016 02:15 PM EST
As someone who has been dedicated to automation and Application Release Automation (ARA) technology for almost six years now, one of the most common questions I get asked regards Platform-as-a-Service (PaaS). Specifically, people want to know whether release automation is still needed when a PaaS is in place, and why. Isn't that what a PaaS provides? A solution to the deployment and runtime challenges of an application? Why would anyone using a PaaS then need an automation engine with workflow ...
Feb. 12, 2016 01:45 PM EST Reads: 234
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
Feb. 12, 2016 01:00 PM EST Reads: 232