Welcome!

News Feed Item

    Audi and Somo Rev up Goodwood Festival of Speed Experience

Audi UK has teamed up with Somo, the world’s largest independent mobile solutions company, to create groundbreaking experiences for fans at the Goodwood Festival of Speed using Google Glass, Oculus Rift, and more technologies leading today’s connected world.

At Europe’s leading motor event, Audi will showcase its range of cars to racing fans, car fanatics and potential Audi owners. Leading with the latest in mobile, wearable, and virtual reality technology, Audi and Somo have developed captivating experiences for fans both at the event and participating remotely via social channels.

With Oculus Rift, visitors to the moving motor show will truly feel as if they are whizzing around a hot lap of the world-renowned Silverstone circuit driven by three times Le Mans Winner Allan McNish. Guests will be completely immersed within the interior of either an R8 or RS 6 whilst racing competitors along this historic circuit using the Oculus Rift virtual reality headset.

Igniting the competitive spirits of test drivers at the quattro off road area, the ‘King of quattro’ app will enhance the experience within the five quattro models available for visitors to drive. The app will record drivers’ key statistics as they complete their laps using the iPad’s internal gyroscope and accelerometer to monitor acceleration and braking. Each lap will be scored with the winner of each day presented with a special Audi prize.

In a pioneering use of Google Glass, an Audi fan chosen through an ‘Audi VIP’ competition on Twitter will bring Audi’s Vorsprung durch Technik proposition to life, streaming a first-hand experience of Goodwood via social media. Throughout the day, the fan will field questions, carry out tasks and respond to comments posted by the Audi UK online community on Twitter using a Samsung Gear 2 smart watch. More details about the VIP experience can be found in this video.

Along with a host of further digital experiences on the main stand, these collaborative initiatives create deep engagement for fans both at the event and remotely, making Audi one of the most technologically advanced brands at this year’s event.

Hugh Fletcher, National Digital Manager, Audi said: “ We’re really excited about some of the technology on show at this year’s Festival of Speed. With Vorsprung durch Technik at the core of the Audi brand, and through some cutting edge digital products like Google Glass and Oculus Rift, we want to give our fans and owners the best experience possible, whether they’re at the Festival or whether they’re following from home.”

Carl Uminski, Somo COO and co-founder, added: “Goodwood is the place to showcase the very latest in technological advancement and Audi is dominating by incorporating exciting new platforms such as Google Glass and Oculus Rift. Together, we’ve brought these technologies to real life allowing Audi fans to get closer to the cars they love than ever before.”

About Somo:

Somo (www.somoglobal.com) is the world’s largest independent, full-service mobile solutions company, with a mission to help businesses make sense of the complex, fragmented and changing connected world to increase sales, develop customer engagement and enhance productivity.

The company has three focused business units, linked by a world-class strategy and innovation team:

  • Custom product development
  • Connected customer marketing
  • Products and platforms

Somo has built some of the most innovative and creative products in the market and run some of the most successful campaigns for brands all over the world such as Audi, De Beers, BP, New York Times and AirAsia Expedia. Founded in 2009, the privately-held company of more than 180 employees is based in London and has offices in New York, Singapore, Berlin, San Francisco and Los Angeles.

www.somoglobal.com
@somoglobal

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors!
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
FinTechs use the cloud to operate at the speed and scale of digital financial activity, but are often hindered by the complexity of managing security and compliance in the cloud. In his session at 20th Cloud Expo, Sesh Murthy, co-founder and CTO of Cloud Raxak, showed how proactive and automated cloud security enables FinTechs to leverage the cloud to achieve their business goals. Through business-driven cloud security, FinTechs can speed time-to-market, diminish risk and costs, maintain continu...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities. In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, posited that disruption is inevitable for comp...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...