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Action/Adventure Tops Canadians' Film Choice This Summer Reveals New Poll

Scotiabank Brings Free Movies (and a Lot of Nail-Biters) to Canadians This Summer With National Tour of 32 Outdoor Movie Events

TORONTO, ON--(Marketwired - June 26, 2014) - On July 2, Scotiabank will officially launch the "Scotiabank® presents" Outdoor Movie Festival, that will give over 60,000 Canadians the chance to see their favorite films for free, under the stars. In addition to enjoying a free movie, the 22 per cent of Canadians who selected action/adventure as their favorite film genre are in luck, with classics such as Jurassic Park and The Avengers hitting the big outdoor screen.

The series will kick-off its first night in Regina on July 2nd, followed by evening events throughout the summer in Vancouver, Edmonton, Saskatoon, Toronto, Montreal and Halifax. All dates, locations and movie selections can be seen at www.scotiabank.com/outdoormovies.

For the 20 per cent of Canadians who prefer comedy movies or the 11 per cent of fantasy fans, the series will have something for everyone to enjoy.

"Our goal with this national outdoor movie series is to provide all Canadians with the 'feeling of free' that Scotiabank® SCENE®* cardholders experience year round," said Jacqueline Ryan, Vice President of Sponsorships and Partnerships Programs at Scotiabank. "Through our partnership with Cineplex Entertainment Theatres®^ and our SCENE®* program, we are able to offer Canadians the Scotiabank® SCENE®* Debit or SCENE®* VISA* card programs, which provide cardholders the ability to earn FREE movies and more faster just by making their everyday purchases with their Scotiabank® SCENE®* cards. We hope to spread this message to movie-lovers across Canada so they can experience the 'feeling of free' year round with great movies available at Cineplex theatres -- from comedy to drama and everything in between."

Movie-goers are invited to bring their lawn chairs and blankets, and to sit back and relax under the stars with family and friends, and enjoy great movies projected on a 40-foot outdoor movie screen. Attendees will experience all the perks that are available to Scotiabank® SCENE®* members year round through the SCENE®* program. Not only will attendees be treated to a free movie, but the first 300 entrants will receive complementary popcorn. Each event will also feature VIP seating available to the first 50 Scotiabank SCENE®* Debit and SCENE®* VISA* cardholders who show their cards.


  • All events are not licensed to serve alcohol.
  • Attendance is based on a first-come, first-served basis.

Scotiabank presents -- FREE Outdoor Movies

  • Regina @ Victoria Park: Wednesdays on July 2, 9, 16, 23, 30, Aug. 13, 20
  • Vancouver @ Canada Place: Thursdays on July 10, 17, 24, 31, Aug. 7, 14, 21, 28
  • Montreal @ the Old Port: Thursday July 31, Friday Aug. 1, Saturday Aug. 2
  • Saskatoon @ Meewasin Park: Friday Aug. 1, Saturday Aug. 2, Sunday Aug. 3
  • Edmonton @ Churchill Square: Tuesdays on Aug. 5, 12, 19, 26
  • Toronto @ Fort York:  Tuesdays on Aug. 5, 12, 19, 26
  • Halifax @ the Waterfront Tall Ships Quay: Thursday Sept. 4, Friday Sept. 5, Saturday Sept. 6

Additional Survey Findings

  • Close to 4-in-10 say their favourite person to go to the movies with is their partner/spouse
  • Only 43 per cent of survey respondents have been to an outdoor movie screening before, and over half (56 per cent) say they would be interested in going to an outdoor movie screening this summer
  • More than half say they would enjoy a night at the move more if they knew it was free
  • Of this group, respondents with children (69 per cent) are significantly more likely to enjoy a free night at the movies than those without; groups younger than 45 years old (74 per cent) also showed significant interest

About the Survey

Using Harris/Decima's proprietary panel of Canadians, a total of 1,002 completed online surveys were collected from a random sample of panel members across Canada. The study was conducted from June 5-9, 2014.

About Scotiabank
Scotiabank is a leading financial services provider in over 55 countries and Canada's most international bank. Through our team of more than 86,000 employees, Scotiabank and its affiliates offer a broad range of products and services, including personal and commercial banking, wealth management, corporate and investment banking to over 21 million customers. With assets of $792 billion (as at April 30, 2014), Scotiabank trades on the Toronto (BNS) and New York (BNS) Exchanges. Scotiabank distributes the Bank's media releases using Marketwired. For more information please visit www.scotiabank.com.

SCENE®, the entertainment rewards program launched by Scotiabank and Cineplex Entertainment in 2007, is free to join and offers members an immediate 10 per cent discount on movie snacks and 10 per cent more off already discounted Tuesday tickets, purchased at any Cineplex Entertainment location. With more than five million members across Canada, SCENE enables members to earn and redeem points for music, movies, DVDs, movie downloads and concessions. Members can also accelerate their earning power with the SCENE® ScotiaCard®* debit card and SCENE® VISA* card. Maritz Canada's annual loyalty report 2013 found that SCENE is a leading Canadian retail loyalty program with 81 per cent member satisfaction. Visit www.scene.ca to learn more.

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