Welcome!

News Feed Item

The LE TOTE Experience: One of a Kind Shopping Platform Continues to Evolve as a Company With New Personalization Algorithm

SAN FRANCISCO, CA--(Marketwired - June 26, 2014) - LE TOTE, the one of a kind-shopping platform that launched in 2013, continues to evolve in the marketplace and break new ground in the online fashion shopping experience. With the creation and release of the company's new personalization algorithm, women have access to a wider variety of pieces and can essentially customize the service to fully match their personalities -- rather than trying to bend their preferences to the limited options available to them, like with other online fashion services.

Focusing on the enhancement of the customer experience has also allowed LE TOTE to both increase their current customer base and attract new investors, both of which are qualities that will propel the company to success over the next several years.

LE TOTE has evolved significantly as a company since its initial launch in the early months of 2013. The original concept involved allowing people to subscribe to a "tote" of three garments and two accessories they would receive in the mail. This unique subscription service allowed customers to completely update their own wardrobe with a variety of on-trend items for one low monthly price. As the contents of the totes changed on a monthly basis and also varied depending on the individual, no two people ever received quite the same tote.

LE TOTE's mission continues to be the same -- to provide women variety for everyday wear without breaking the bank. However, over the last 6 months the service has evolved into a fully personalized, interactive shopping experience. LE TOTE has created an algorithm, a virtual stylist of sorts, that understands customers based on their measurements, age, location, choice of items they put into their "closet."

Most importantly, the algorithm makes use of all the customer feedback to personalize the customer's experience in a way that no other retailers have been able to match. The algorithm, internally named "Chloe" as an homage to it's very first customer service agent, now styles over 80% of the totes that go out. This has not only allowed the company to focus more heavily on the customer but to really offer her a personalized experience like none other.

Customers provide style and fit feedback in the form of structured data, which is analyzed and used by the recommendation algorithm to select new pieces for each customer. The algorithm analyzes the data to select items that are based on hundreds of different data points for a particular customer.

Ben Lerer of Lerer Hippeau Ventures, one of the company's initial investors, was quoted as saying "LE TOTE brings much-needed innovation to the women's apparel and accessories market" when discussing the new direction that the company has taken over the course of the last six months. He continued by discussing the company's collection of data, and how it was used to build a holistic profile of every one of their customers. This holistic profile is then used to help personalize and enhance the shopping experience, which has gone a long way towards increasing customer satisfaction and retention levels.

As a result, LE TOTE is seeing historically high retention and growth rates. This has also allowed the company to expand its existing user base by 30-40% month after month much more efficiently. LE TOTE believes that Chloe will allow the company to grow significantly without compromising the customer experience.

LE TOTE was founded by Brett Northart and Rakesh Tondon, who wanted to take the offline behavior of swapping and sharing clothes to an online, nationally shared closet. LE TOTE works with brands and designers such as House of Harlow, BB Dakota, LNA, BCBG, and French Connection that offer customers the selection they need to be fashionable every day.

For more information about LE TOTE, please visit www.letote.com.

The following files are available for download:

Image Available: http://www.marketwire.com/library/MwGo/2014/6/25/11G017515/Images/LE_TOTE_copy-616192909323.jpg

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., will focus on real world deployments of DDoS mitigation strategies in every layer of the network. He will give an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He will also outline what we have found in our experience managing and running thousands of Linux and Unix managed service platforms and what specifically c...
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 18th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, will shares the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
As the rapid adoption of containers continues, companies are finding that they lack the operational tools to understand the behavior of applications deployed in these containers, and how to identify issues in their application infrastructure. For example, how are multiple containers within an application impacting each other’s performance? If an application’s service is degraded, which container is to blame? In the case of an application outage, what was the root cause of the outage?
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...