|By Marketwired .||
|June 26, 2014 06:00 AM EDT||
BURNABY, BRITISH COLUMBIA -- (Marketwired) -- 06/26/14 -- Editors Note: There is a video associated with this Press Release.
The ancient art of storytelling has become central to the digital marketing age, as brands big and small nationwide are looking for new ways to engage consumers and attract new ones through 'authentic' conversation. Yet the word authentic has become so overused, it might as well be another word for fake. Not so for Vancouver-based marketer of plant-based nutritional supplements, Vega, named one of Canada's Best Places to Work and frequenter of Profit 500's fastest growing company list.
Vega just launched a sport nutrition platform and integrated content marketing campaign called FuelYourBetter.com which aims to help people overcome athletic training challenges - whether physical, nutritional, or mental - through independent education modules and online community dialog via #FuelYourBetter.
Vega pushed hard to produce the campaign in less than 8 weeks, including: full development of an interactive microsite, social feed, community outreach to 1000+ health and fitness bloggers, print ads, in-store collateral, and eight educational videos.
The authenticity of the campaign is achieved through use of Vega employees who train and a Toronto based-blogger, Christina Mennsen, known as 'The Athletarian'. Christina agreed to sign up for the Vancouver-based BMO marathon and blog about her training challenges to help spread awareness around the connection between sport nutrition and performance.
Midway through production on a video featuring Christina's training efforts, Vega learned that the Athletarian's biggest fear was having to run the race alone. In her last race, she had her mentor (and ultramarathoner) Emily Toia, there to run, and cheer, alongside her. In the spirit of community, Vega reached out to Emily and flew her from Arizona to Vancouver to surprise Christina. Cheering Vegatopians also dotted the rainy marathon route to help Christina get to the finish line. Vega caught the authentic moments in a video called 'Fueling Christina's Better'.
John Edmonds, Creative Director at Vega, says, "Community support is rooted in Vega's DNA. We wanted to work with real people, with real stories to inspire others to explore how they can perform better. It's well known in sports training that 'better' comes when you train your weaknesses. 'Better' is as much about self-discipline as it is about community support. And you just never know who might show up to cheer you on."
Since 2001, Vega (previously Sequel Naturals) has established itself as the leader in the plant-based natural health and performance products industry. Formulated by Brendan Brazier, vegan former professional Ironman triathlete and bestselling author on plant-based nutrition, the Vega brand of nutritional products is internationally recognized. Good for your body and the planet, Vega is the clean, plant-based choice to fuel your healthy, active lifestyle-without compromise. For more information, please visit myvega.com, join Vega on Facebook at facebook.com/vegafanpage and on Twitter @VegaTeam.
About FuelYour Better
#FuelYourBetter aims to raise awareness on how people can overcome common athletic training challenges like Motivation, Stamina, Overtraining, and Recovery from Muscle Soreness through a proper nutritional plan, educational videos, and the right sport performance products called 'Difference Makers'. www.fuelyourbetter.com
To view the video associated with this press release, please visit the following link:
604 945-3133 x 361
Big Data has been changing the world. IoT fuels the further transformation recently. How are Big Data and IoT related? In his session at @BigDataExpo, Tony Shan, a renowned visionary and thought leader, will explore the interplay of Big Data and IoT. He will anatomize Big Data and IoT separately in terms of what, which, why, where, when, who, how and how much. He will then analyze the relationship between IoT and Big Data, specifically the drilldown of how the 4Vs of Big Data (Volume, Variety,...
Sep. 28, 2016 10:00 AM EDT Reads: 1,080
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
Sep. 28, 2016 10:00 AM EDT Reads: 2,205
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Sep. 28, 2016 10:00 AM EDT Reads: 4,390
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the...
Sep. 28, 2016 10:00 AM EDT
Sep. 28, 2016 09:45 AM EDT Reads: 5,092
Sep. 28, 2016 09:15 AM EDT Reads: 1,063
Sep. 28, 2016 09:15 AM EDT Reads: 3,161
Sep. 28, 2016 09:00 AM EDT Reads: 2,751
Sep. 28, 2016 09:00 AM EDT Reads: 3,843
Sep. 28, 2016 09:00 AM EDT Reads: 2,639
Sep. 28, 2016 09:00 AM EDT Reads: 1,277
Sep. 28, 2016 08:45 AM EDT Reads: 1,202
Sep. 28, 2016 08:45 AM EDT Reads: 1,128
Sep. 28, 2016 08:45 AM EDT Reads: 2,550
Sep. 28, 2016 08:30 AM EDT Reads: 1,155