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Franklin Covey Co. Launches The 7 Habits of Highly Effective People Signature Edition 4.0 Work Session and New Living the 7 Habits App

Franklin Covey Co. (NYSE: FC) today announced the launch of its newly re-created and updated The 7 Habits of Highly Effective People® Signature Edition 4.0 work session, which includes the new Living the 7 Habits™ app for iOS and Android users.

(Join Franklin Covey’s 170-city preview of the new 7 Habits of Highly Effective People Signature Edition 4.0 solution to understand how The 7 Habits can be implemented within an organization to help individuals and teams become more effective. To register visit www.franklincovey.com/7htour/ or call 1-800-235-1706.)

The release of the new work session marks 25 years of Franklin Covey helping thousands of organizations and millions of people around the world to improve their effectiveness, as they have learned, applied and lived the 7 Habits, both personally and professionally.

The 7 Habits work session can be the foundation for transforming any culture into a ‘winning culture,’” said Bob Whitman, CEO, Franklin Covey Co. “Culture is an organization’s most powerful, competitive advantage. But, winning cultures don’t happen by accident. They are intentionally created by leaders who engage their employees’ hearts, minds and talents around the organization’s values and priorities, and do so in a way that allows them to achieve even better results in the future. With the 7 Habits as the framework and ‘the operating system,’ people at every level in any organization can learn to lead themselves and work more effectively with others to achieve critical objectives. Institutionalizing the 7 Habits can have a tremendous effect on the results organizations achieve, every day.”

The 7 Habits work session is based on content from The 7 Habits of Highly Effective People, authored by Stephen Covey, which is considered one of the most profound and impactful books ever written on personal effectiveness, leadership development and change. This year marks the 25th anniversary of the publishing of The 7 Habits book, which has sold more than 25 million copies in 52 languages worldwide.

What differentiates The 7 Habits from other leadership work sessions is its unique, proprietary content, which has global appeal, and is an inside-out approach to leadership development. The principles taught in the work session are universal, timeless, cross-cultural and have been widely accepted, as such. The work session was specifically designed to not only help participants learn the 7 Habits, but to use the processes and tools so they actually live the 7 Habits on a daily basis, becoming more effective leaders.

The 7 Habits work session aligns timeless principles of effectiveness with modern technology and practices,” said Catherine Nelson, Vice President, Leadership and Customer Loyalty Practices, Franklin Covey. “Regardless of their individual competence, employees will not have sustained and lasting success unless they are able to effectively lead themselves, and influence, engage and collaborate with others, as well as continuously improve and renew their capabilities. These elements are at the heart of individual, team and organizational effectiveness.”

The 7 Habits of Highly Effective People Signature Edition 4.0 Work Session

More relevant than ever, The 7 Habits work session contains the proven 7 Habits personal leadership operating system. It develops leadership effectiveness at three levels:

Individual: Develops increased maturity, greater productivity and the ability to manage one’s self, as well as the ability to execute critical priorities with laser-like focus and careful planning.

Team: Increases team engagement, morale, collaboration, improved communication skills, and strengthened relationships.

Organizational: Creates a framework for creating a highly effective culture, as well as developing current and high-potential leaders that model both competence and character.

The work session drives organizational success by helping participants gain the paradigms and practices of effective people (leaders). It was developed with an intense focus on helping participants internalize and sustain the following 20 Practices that change the way teams work together:

Highly Effective Practices



Private Victory


Public Victory

Habit 1: Be Proactive


Habit 4: Think Win-Win




Pause and Respond based on Principles and Desired Results




Build Your Emotional Bank Account With Others


Use Proactive Language


Have an Abundance Mentality


Focus on Your Circle of Influence


Balance Courage and Consideration


Become a Transition Person


Consider Other People’s Wins as Well as Your Own






Create Win-Win Agreements

Habit 2: Begin With the End in Mind

Habit 5: Seek First to Understand, Then to Be Understood


Define Outcomes Before You Act


Practice Empathic Listening




Create and Live by a Personal Mission Statement




Respectfully Seek to Be Understood

Habit 3: Put First Things First

Habit 6: Synergize


Focus on Your Highest Priorities


Value Differences


Eliminate the Unimportant


Seek 3rd Alternatives


Plan Every Week




Stay True in the Moment of Choice



Habit 7: Sharpen the Saw




Achieve the Daily Private Victory


Following completion of the work session, participants will experience the following:

Greater productivity     Improved interpersonal communication
Strengthened relationships     Increased influence
Ability to identify, focus and balance critical priorities     Ability to take initiative
Leveraged creative collaboration and problem solving     Increased personal resilience and capability

The updated work session includes the following new tools, activities and videos:

More than 30 new, world-class videos     Beautifully designed participant materials
20 new Practices     Modernized facilitator materials
Redesigned 7 Habits Assessment    

New Living the 7 Habits mobile app

Tools to reinforce skills development     Redesigned 7-week contract – 7 X 7 Contract
Reference, Practice, and Skills cards     New Leader Implementation work session

Living the 7 Habits App

Also launching as part of the work session is the new Living the 7 Habits app, supported in iOS and Android. It was developed to support ongoing learning and implementation of The 7 Habits. Attendees download the app during the work session to help facilitate learning during the training. The app features include: Reminders to help users live the 7 Habits; Practice and Skills reference cards; a mission statement builder; a 7 X 7 Contract with day-by-day activities to help users live the 7 Habits for seven weeks; Big Rocks Planning, which allows users to identify roles, add tasks, import prior tasks and calendar tasks; membership in The 7 Habits Community; and access to the problem/opportunity index from The 7 Habits book. (NOTE: Some features of the app are only available to users who have completed the new 7 Habits work session. The basic app is free and downloadable by visiting the Apple App Store and Google Play.)

The 7 Habits Leader Implementation: Coaching Your Team to Higher Performance

Franklin Covey is also launching The 7 Habits Leader Implementation: Coaching Your Team to Higher Performance. The new one-day work session supports the implementation of the new 7 Habits work session for intact work teams, divisions and organizations. The 7 Habits Leader Implementation work session develops and applies the skills a leader needs to implement the new 7 Habits work session inside their work team. Built on extensive global research with clients who are highly successful at implementing the 7 Habits inside their organizations, this new work session teaches leaders how to make the 7 Habits ‘the operating system’ for their team, division or organization. It shows leaders, managers and teams how to live the 7 Habits on a daily basis by reinforcing the 7 Habits through feedback, coaching and by creating a winning culture.

Availability, Format and Pricing


The 7 Habits of Highly Effective People Signature Edition 4.0 work session may be delivered live or online at a client onsite by a Franklin Covey consultant, or by a licensed client facilitator. Public work sessions (three-day) are being offered through the American Management Association (AMA).


The work session is available live or online, in a two- or three-day format, with the same core competencies. The three-day version significantly enables more skill, application and practice and includes additional videos not included in the two-day version.


The cost to attend Franklin Covey’s The 7 Habits of Highly Effective People Signature Edition 4.0 work session (per participant) begins at $270, plus consulting fees. Volume discounts are available. AMA pricing is from $1,995 (member) to $2,195 (non-member), which includes consulting fees. To attend an AMA public work session, visit http://bit.ly/1pyKsP3.

The cost to attend Franklin Covey’s The 7 Habits Leader Implementation: Coaching Your Team to Higher Performance begins at $175, plus consulting fees.

For more information about The 7 Habits of Highly Effective People Signature Edition 4.0 visit http://bit.ly/1g8i8BX or call 1-888-705-1776 to speak with a Franklin Covey client partner.

About Franklin Covey Co.

Franklin Covey Co. (NYSE: FC) is a global company specializing in performance improvement. Franklin Covey partners with organizations to help them achieve results that require a change in human behavior. The company’s expertise is in seven areas: leadership, execution, productivity, trust, sales performance, customer loyalty and education. Franklin Covey clients have included 90 percent of the Fortune 100, more than 75 percent of the Fortune 500, thousands of small- and mid-sized businesses, as well as numerous government entities and educational institutions. Franklin Covey has more than 100 offices providing professional services in over 150 countries. For more information, visit www.franklincovey.com.

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