|By RealWire News Distribution||
|June 26, 2014 04:55 AM EDT||
- Cash flow identified as the biggest barrier to growth for micro-businesses
- Existing mPOS solutions fail to tackle this challenge
- Kalixa launches Kalixa Pro, offering the fastest settlement on the market to address merchants' needs
London - 26th June 2014 - 'mPOS attitudes and adoption', carried out by research firm MobileSquared on behalf of Kalixa Group, reveals that only 2% of micro-businesses in the UK use a Mobile Point-of-Sale (mPOS) to accept payments. It also identifies the number one barrier to business growth is cash flow. mPOS solutions enable businesses to accept a card payment using a smartphone instead of a traditional fixed point-of-sale terminal.
The research is based on responses from more than 1,000 UK micro-businesses (businesses of between one and nine employees in size) including market traders, fast food outlets, independent retailers, and mobile caterers. The announcement corresponds with the launch of Kalixa Pro, a low cost small business payment solution that includes a mPOS product.
The need for mPOS
The research reveals that many micro-businesses identify cash flow (45%) as the number one barrier to growth. In addition, nearly half (48%) of micro-businesses surveyed miss sales or face delayed settlement, with one in ten saying they miss sales because they don't have the required payment capability. And more than half of respondents believe multi-channel payments will be important in the future.
Micro-businesses are looking to mPOS technology to help solve these challenges. 19% believe mPOS will help with cash flow and 17% expect it to remove payment issues. An encouraging 38% of respondents say they will adopt mPOS in the near future as long as their concerns are addressed. Given mPOS is a relatively new technology and micro-businesses are typically hard to reach, it is surprising that 47% of respondents correctly identified the actual definition of an mPOS.
Despite clear interest, understanding and awareness of mPOS, adoption remains exceptionally low. Just 2% of respondents currently use mPOS technology. One major reason is that current mPOS and POS offerings are too slow to settle payments and help businesses' improve cash flow. The majority of existing mPOS services takes between 7-10 days to settle payments.
The research also reveals that mPOS security (56%) and connectivity (29%) are major concerns among micro-businesses.
Kalixa Pro is unique in that it overcomes the cash flow barrier challenge faced by micro-businesses by offering settlement in three business days - less than half the time of the majority of competitors. To truly disrupt the mPOS market, later this year Kalixa will extend its service to offer a fully integrated small business payments account. The account will enable micro-businesses to accept multi-channel payments using the mPOS and Kalixa's online payments gateway, as well as access and make payments across all their settled funds using a prepaid MasterCard®.
"Micro-businesses are missing sales and face delayed settlement, with many citing current payment technology as the culprit and mobile as part of the solution. Yet market adoption simply isn't there," said Colin Swain, Global Head of Product at Kalixa Group. "We listened to what small businesses needed and have launched a unique service proposition that addresses these needs. We're focused on helping to solve the cash flow challenge and provide merchants with an integrated service that takes care of all their payment needs - whether it's making or accepting payments via mobile, online or on the high street.
"However, services can only go so far in solving the adoption problem. According to the research, with the right education 38% of businesses will adopt mPOS in the near future. The UK payments industry needs to tackle the issues of security and connectivity by educating consumers about how safe it is to accept cards using an mPOS, and educating businesses about how next generation networks are delivering near-ubiquitous connectivity. Kalixa is committed to working with the industry to educating consumers and businesses," Swain added.
"Our extensive research talking to micro-businesses revealed that investment in an mPOS device is a major consideration for the majority of these companies that can often take 12-18 months to make, even though there is a marked increase in sales once that decision has been made," said Nick Lane, Chief Analyst at mobilesquared. "It is clear from the research that education is key to addressing micro-business concerns around settlement speed, security and connectivity, but also to educate micro businesses and their customers that the 'calculator-like' device is as trustworthy and safe as every other POS device."
Notes to editors:
For an executive summary of 'mPOS attitudes and adoption', the infographic, or images of Kalixa Pro please visit: http://goo.gl/g4tzJW
Kalixa Pro is a pay as you go service with no monthly contract or annual fees. Card fees are set at 1.99% for every transaction, and the device costs £59.99 + VAT.
- mobilesquared surveyed 1,005 micro-businesses from across the UK
- Micro-businesses were classed as having between one and nine employees
- The research was conducted in January and February 2014
About Kalixa Group
Kalixa Group is one of the world's top five payment services providers, based on capability and range of payment options.
With its single payments platform, the Kalixa Group provides merchants of all sizes with omni-channel payments from one supplier. It delivers value to customers by reducing costs, eliminating complexity, boosting operational efficiencies, creating new revenue streams and delivering a seamless, intelligent and frictionless payments experience across multiple channels.
Kalixa's four core products are Kalixa Pay, a prepaid e-wallet with 200,000 users across Europe, Kalixa Pro, an mPOS for small businesses and sole traders, Kalixa Accept, which allows merchants to accept more than 200 payment methods and the PXP Payment Gateway with customers including Urban Outfitters, Intercontinental Hotel Group, bwin.party and MasterCard.
Kalixa Group has an addressable market of more than 100 countries worldwide. It has over 200 employees internationally and offices in London, Gibraltar, Cologne, Vienna and New York.
For more information visit: www.kalixa.com
Sarah Wilson, CCgroup
Tel +44 20 7535 7217
Charlotte Abbott, CCgroup
Tel +44 20 7535 7208
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