Click here to close now.


News Feed Item

Survey: Most People Concerned About Identify Theft, But Stop Short of Protection

New TransUnion National Survey Reveals Majority of Adults Don't Fully Understand Risk of Identity Theft, Rarely Check Credit Scores Regularly Throughout the Year

CHICAGO, IL -- (Marketwired) -- 06/26/14 -- Identity theft is America's fastest-growing crime, yet the majority of adults in the U.S. aren't taking steps to protect themselves and outsmart thieves, according to a recent TransUnion survey.

The national survey of men and women revealed that 80 percent of adults worry about becoming a victim of identity theft. However, although most people understand the concept of identity theft, very few fully know what puts them at risk and how they can beat identity thieves at their own game.

More than half of adults check their credit score once a year or less, and the majority don't understand they can fall prey to identify theft everywhere, including in stores, online and through social media, according to the survey.

The risk of identity theft is not new and the basic strategies for doing it have not changed in decades, yet few people have taken steps to make their identity more secure. Last year alone, more than 13 million Americans fell victim to fraud from identity theft, an increase of about half a million people from the prior year, according to a recent report from Javelin Strategy & Research.

"From the time we're born, everyone in the world has their own identity -- and the risk of having it stolen can come at any moment during your life and even after death," said Julie Springer, vice president at TransUnion. "With a new victim falling prey to identity theft every two seconds, it's more important than ever to take protective measures."

Despite high awareness of identity theft following recent security breaches at Target, Michaels and P.F. Chang's, behaviors haven't changed. When comparing their perceived levels of risk, only 34 percent believe using their debit or credit card at a retail store puts them at risk while 60 percent believe online shopping puts them at risk. When in fact, the data breaches have proven that shopping at a retail store holds a significant amount of risk for fraud. Additionally, more than one-quarter of adults surveyed said posting to social sites has the least risk of them falling prey to identity theft.

"Identity theft is happening everywhere, especially on social media where people are posting even more personal information and reusing the same passwords," Springer said. "Simple changes like adjusting privacy settings and strengthening your password can help ward off cyber thieves."

Even after news of the recent security breaches spread across the U.S., only one in five adults have purchased or used an identity theft protection service. However, 79 percent of people surveyed agreed that these kinds of services would be somewhat or very effective.

Services like TransUnion's Instant Alerts or Credit Lock, which allows members to lock and unlock their credit from their mobile device, helps people rest assured that they're protecting their families' identities by blocking access to their credit reports and receiving notifications for new applications for credit in their name.

TransUnion, a leader in identity theft and protection and credit management, offers the following simple tips to prevent identity theft:

  • Only carry essential documents with you. Don't carry extra credit cards, your Social Security card, birth certificate or passport with you outside the house.

  • Keep new checks out of the mail. When ordering new checks, pick them up at the bank instead of having them sent to your home. This makes it harder for your checks to be stolen, altered and cashed by identity thieves.

  • Be careful when giving out personal information over the phone. Identity thieves may call, posing as banks or government agencies. Don't give out personal information over the phone unless you initiated the call.

  • Stay on top of your credit. Make sure your credit reports are accurate and that you sign up for a credit monitoring service, like TransUnion's Instant Alert which can alert you by email to changes in your credit report -- a helpful way to prevent identity theft.

  • Follow your credit card billing cycles closely. Identity thieves can start by changing your billing address. Making sure you receive your credit card bill every month is an easy way to prevent identity theft.

  • Create passwords or PIN numbers out of a random mix of letters and numbers. Doing so makes it harder for identity thieves to discover these codes, and makes it easier for you to prevent fraud.

For more information on how to better protect yourself from identity theft or to begin safeguarding yourself from identity thieves, visit

About the Survey
The survey was conducted online by TransUnion Interactive between June 13, 2014 and June 16, 2014, and included responses from 506 American consumers who had children of college age or younger.

About TransUnion
TransUnion Interactive, Inc. is a consumer subsidiary of TransUnion. As a global leader in credit and information management, TransUnion creates advantages for millions of people around the world by gathering, analyzing and delivering information. For businesses, TransUnion helps improve efficiency, manage risk, reduce costs and increase revenue by delivering comprehensive data and advanced analytics and decisioning. For consumers, TransUnion provides the tools, resources and education to help manage their credit health and achieve their financial goals. Through these and other efforts, TransUnion is working to build stronger economies worldwide. Founded in 1968 and headquartered in Chicago, TransUnion employs associates in more than 33 countries on five continents. Follow us on Facebook at

John Branham
TransUnion Interactive
Email Contact
(512) 351-3512

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application del...
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Y...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
We are rapidly moving to a brave new world of interconnected smart homes, cars, offices and factories known as the Internet of Things (IoT). Sensors and monitoring devices will touch every part of our lives. Let's take a closer look at the Internet of Things. The Internet of Things is a worldwide network of objects and devices connected to the Internet. They are electronics, sensors, software and more. These objects connect to the Internet and can be controlled remotely via apps and programs. ...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving t...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...