Welcome!

News Feed Item

Survey: Most People Concerned About Identify Theft, But Stop Short of Protection

New TransUnion National Survey Reveals Majority of Adults Don't Fully Understand Risk of Identity Theft, Rarely Check Credit Scores Regularly Throughout the Year

CHICAGO, IL -- (Marketwired) -- 06/26/14 -- Identity theft is America's fastest-growing crime, yet the majority of adults in the U.S. aren't taking steps to protect themselves and outsmart thieves, according to a recent TransUnion survey.

The national survey of men and women revealed that 80 percent of adults worry about becoming a victim of identity theft. However, although most people understand the concept of identity theft, very few fully know what puts them at risk and how they can beat identity thieves at their own game.

More than half of adults check their credit score once a year or less, and the majority don't understand they can fall prey to identify theft everywhere, including in stores, online and through social media, according to the survey.

The risk of identity theft is not new and the basic strategies for doing it have not changed in decades, yet few people have taken steps to make their identity more secure. Last year alone, more than 13 million Americans fell victim to fraud from identity theft, an increase of about half a million people from the prior year, according to a recent report from Javelin Strategy & Research.

"From the time we're born, everyone in the world has their own identity -- and the risk of having it stolen can come at any moment during your life and even after death," said Julie Springer, vice president at TransUnion. "With a new victim falling prey to identity theft every two seconds, it's more important than ever to take protective measures."

Despite high awareness of identity theft following recent security breaches at Target, Michaels and P.F. Chang's, behaviors haven't changed. When comparing their perceived levels of risk, only 34 percent believe using their debit or credit card at a retail store puts them at risk while 60 percent believe online shopping puts them at risk. When in fact, the data breaches have proven that shopping at a retail store holds a significant amount of risk for fraud. Additionally, more than one-quarter of adults surveyed said posting to social sites has the least risk of them falling prey to identity theft.

"Identity theft is happening everywhere, especially on social media where people are posting even more personal information and reusing the same passwords," Springer said. "Simple changes like adjusting privacy settings and strengthening your password can help ward off cyber thieves."

Even after news of the recent security breaches spread across the U.S., only one in five adults have purchased or used an identity theft protection service. However, 79 percent of people surveyed agreed that these kinds of services would be somewhat or very effective.

Services like TransUnion's Instant Alerts or Credit Lock, which allows members to lock and unlock their credit from their mobile device, helps people rest assured that they're protecting their families' identities by blocking access to their credit reports and receiving notifications for new applications for credit in their name.

TransUnion, a leader in identity theft and protection and credit management, offers the following simple tips to prevent identity theft:

  • Only carry essential documents with you. Don't carry extra credit cards, your Social Security card, birth certificate or passport with you outside the house.

  • Keep new checks out of the mail. When ordering new checks, pick them up at the bank instead of having them sent to your home. This makes it harder for your checks to be stolen, altered and cashed by identity thieves.

  • Be careful when giving out personal information over the phone. Identity thieves may call, posing as banks or government agencies. Don't give out personal information over the phone unless you initiated the call.

  • Stay on top of your credit. Make sure your credit reports are accurate and that you sign up for a credit monitoring service, like TransUnion's Instant Alert which can alert you by email to changes in your credit report -- a helpful way to prevent identity theft.

  • Follow your credit card billing cycles closely. Identity thieves can start by changing your billing address. Making sure you receive your credit card bill every month is an easy way to prevent identity theft.

  • Create passwords or PIN numbers out of a random mix of letters and numbers. Doing so makes it harder for identity thieves to discover these codes, and makes it easier for you to prevent fraud.

For more information on how to better protect yourself from identity theft or to begin safeguarding yourself from identity thieves, visit www.TransUnion.com

About the Survey
The survey was conducted online by TransUnion Interactive between June 13, 2014 and June 16, 2014, and included responses from 506 American consumers who had children of college age or younger.

About TransUnion
TransUnion Interactive, Inc. is a consumer subsidiary of TransUnion. As a global leader in credit and information management, TransUnion creates advantages for millions of people around the world by gathering, analyzing and delivering information. For businesses, TransUnion helps improve efficiency, manage risk, reduce costs and increase revenue by delivering comprehensive data and advanced analytics and decisioning. For consumers, TransUnion provides the tools, resources and education to help manage their credit health and achieve their financial goals. Through these and other efforts, TransUnion is working to build stronger economies worldwide. Founded in 1968 and headquartered in Chicago, TransUnion employs associates in more than 33 countries on five continents. www.transunion.com. Follow us on Facebook at http://www.facebook.com/TransUnion.

Contact
John Branham
TransUnion Interactive
Email Contact
(512) 351-3512

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
Redis is not only the fastest database, but it is the most popular among the new wave of databases running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 19th Cloud Expo, Dave Nielsen, Developer Advocate, Redis Labs, will share the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
In his session at @DevOpsSummit at 19th Cloud Expo, Yoseph Reuveni, Director of Software Engineering at Jet.com, will discuss Jet.com's journey into containerizing Microsoft-based technologies like C# and F# into Docker. He will talk about lessons learned and challenges faced, the Mono framework tryout and how they deployed everything into Azure cloud. Yoseph Reuveni is a technology leader with unique experience developing and running high throughput (over 1M tps) distributed systems with extre...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.