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Fliptop Launches Predictive Lead Scoring Application on Salesforce1 AppExchange

Salesforce Customers Now Have Access to the Fastest, Most Comprehensive Predictive Lead Scoring Solution That Passes Salesforce's Strict Security Requirements

SAN FRANCISCO, CA -- (Marketwired) -- 06/26/14 -- Fliptop has released its cloud-based predictive lead scoring application on the Salesforce1 AppExchange, enabling B2B companies to use data science instead of "gut feel" to prioritize leads and accounts. Fliptop analyzes thousands of internal and external data points, and uses cutting-edge machine learning techniques to help companies increase lead conversion rates and revenue. Fliptop is currently available on the AppExchange at www.appexchange.com.

Comments on the News

  • "Before using Fliptop, we were treating all website leads the same," says Norman Happ, VP of Enterprise Sales at Intuit. "In just a few months of using Fliptop, we saw a 75% revenue boost. We're also closing deals a lot faster. We are completely sold on the concept of predictive analytics for lead scoring."

  • "Having Fliptop is like having a million-dollar data science team on staff, dedicated to finding the best leads and marketing programs just for us," says Brian Kelly, CMO of InsideView. "It's a no-brainer for any modern B2B marketer."

  • "Savvy B2B marketers are turning to predictive lead scoring to give them an unfair advantage," says Doug Camplejohn, CEO at Fliptop. "Fliptop's tight integration with Salesforce means that customers now have the easiest, fastest and most secure way to extract value from the data they are already collecting in Salesforce."

  • "Companies are looking to transform the way they connect with customers, partners and employees to thrive in today's connected world," said Ron Huddleston, senior vice president, ISV & Channel, salesforce.com. "By leveraging the power of the Salesforce1 Customer Platform, Fliptop provides customers with the proven social, mobile and connected cloud technologies to accelerate business success."

Fliptop's powerful, cloud-based platform pulls sales history data from Salesforce and marketing activity data from applications like Marketo and Eloqua. The platform then matches this data to over 3,500 company and contact data points from the public web, and automatically builds a custom predictive scoring model. This Big Data approach to lead scoring helps companies do more with less, and get the kind of advantages typically only seen by companies spending millions of dollars on internal teams or consulting projects.

Customers using Fliptop can dramatically increase their marketing qualified lead (MQL) to sales qualified lead (SQL) conversion rate, through a more analytical approach to lead scoring. Marketing teams can see in real time which campaigns are generating the best quality leads, and sales teams can get a predictive view of their sales forecast.

Fliptop integrates with Salesforce Enterprise and Performance editions. Qualified customers can get a custom model built for free as part of Fliptop's free 30-day trial.

About the Salesforce1 AppExchange
The Salesforce1 AppExchange is the world's leading business apps marketplace. With more than 2,000 partner apps and 2 million customer installs it is the most comprehensive source of social and mobile cloud apps for business. The Salesforce1 Customer Platform is the new social, mobile and cloud customer platform for building next generation apps, powering Salesforce CRM, and more than 3 million custom apps built by customers and partners. Apps built on the Salesforce1 Platform can be easily distributed and marketed through AppExchange. Salesforce, Salesforce1, AppExchange and others are among the trademarks of salesforce.com, Inc.

About Fliptop
Fliptop's applications use data science to help companies close more sales. Our software leverages public web and internal application data in order to generate meaningful sales lift. Our cloud applications provide high return on investment and can be deployed quickly. Fliptop is a venture-backed company headquartered in San Francisco.

Additional Resources

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Kevin Wolf
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