Welcome!

News Feed Item

Fliptop Launches Predictive Lead Scoring Application on Salesforce1 AppExchange

Salesforce Customers Now Have Access to the Fastest, Most Comprehensive Predictive Lead Scoring Solution That Passes Salesforce's Strict Security Requirements

SAN FRANCISCO, CA -- (Marketwired) -- 06/26/14 -- Fliptop has released its cloud-based predictive lead scoring application on the Salesforce1 AppExchange, enabling B2B companies to use data science instead of "gut feel" to prioritize leads and accounts. Fliptop analyzes thousands of internal and external data points, and uses cutting-edge machine learning techniques to help companies increase lead conversion rates and revenue. Fliptop is currently available on the AppExchange at www.appexchange.com.

Comments on the News

  • "Before using Fliptop, we were treating all website leads the same," says Norman Happ, VP of Enterprise Sales at Intuit. "In just a few months of using Fliptop, we saw a 75% revenue boost. We're also closing deals a lot faster. We are completely sold on the concept of predictive analytics for lead scoring."

  • "Having Fliptop is like having a million-dollar data science team on staff, dedicated to finding the best leads and marketing programs just for us," says Brian Kelly, CMO of InsideView. "It's a no-brainer for any modern B2B marketer."

  • "Savvy B2B marketers are turning to predictive lead scoring to give them an unfair advantage," says Doug Camplejohn, CEO at Fliptop. "Fliptop's tight integration with Salesforce means that customers now have the easiest, fastest and most secure way to extract value from the data they are already collecting in Salesforce."

  • "Companies are looking to transform the way they connect with customers, partners and employees to thrive in today's connected world," said Ron Huddleston, senior vice president, ISV & Channel, salesforce.com. "By leveraging the power of the Salesforce1 Customer Platform, Fliptop provides customers with the proven social, mobile and connected cloud technologies to accelerate business success."

Fliptop's powerful, cloud-based platform pulls sales history data from Salesforce and marketing activity data from applications like Marketo and Eloqua. The platform then matches this data to over 3,500 company and contact data points from the public web, and automatically builds a custom predictive scoring model. This Big Data approach to lead scoring helps companies do more with less, and get the kind of advantages typically only seen by companies spending millions of dollars on internal teams or consulting projects.

Customers using Fliptop can dramatically increase their marketing qualified lead (MQL) to sales qualified lead (SQL) conversion rate, through a more analytical approach to lead scoring. Marketing teams can see in real time which campaigns are generating the best quality leads, and sales teams can get a predictive view of their sales forecast.

Fliptop integrates with Salesforce Enterprise and Performance editions. Qualified customers can get a custom model built for free as part of Fliptop's free 30-day trial.

About the Salesforce1 AppExchange
The Salesforce1 AppExchange is the world's leading business apps marketplace. With more than 2,000 partner apps and 2 million customer installs it is the most comprehensive source of social and mobile cloud apps for business. The Salesforce1 Customer Platform is the new social, mobile and cloud customer platform for building next generation apps, powering Salesforce CRM, and more than 3 million custom apps built by customers and partners. Apps built on the Salesforce1 Platform can be easily distributed and marketed through AppExchange. Salesforce, Salesforce1, AppExchange and others are among the trademarks of salesforce.com, Inc.

About Fliptop
Fliptop's applications use data science to help companies close more sales. Our software leverages public web and internal application data in order to generate meaningful sales lift. Our cloud applications provide high return on investment and can be deployed quickly. Fliptop is a venture-backed company headquartered in San Francisco.

Additional Resources

Press Contact:
Kevin Wolf
TGPR
(650) 327-1641
Email Contact
@Kevin_TGPR

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, discussed how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved efficienc...
CI/CD is conceptually straightforward, yet often technically intricate to implement since it requires time and opportunities to develop intimate understanding on not only DevOps processes and operations, but likely product integrations with multiple platforms. This session intends to bridge the gap by offering an intense learning experience while witnessing the processes and operations to build from zero to a simple, yet functional CI/CD pipeline integrated with Jenkins, Github, Docker and Azure...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, sha...
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
"We do one of the best file systems in the world. We learned how to deal with Big Data many years ago and we implemented this knowledge into our software," explained Jakub Ratajczak, Business Development Manager at MooseFS, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Traditional IT, great for stable systems of record, is struggling to cope with newer, agile systems of engagement requirements coming straight from the business. In his session at 18th Cloud Expo, William Morrish, General Manager of Product Sales at Interoute, will outline ways of exploiting new architectures to enable both systems and building them to support your existing platforms, with an eye for the future. Technologies such as Docker and the hyper-convergence of computing, networking and...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
You want to start your DevOps journey but where do you begin? Do you say DevOps loudly 5 times while looking in the mirror and it suddenly appears? Do you hire someone? Do you upskill your existing team? Here are some tips to help support your DevOps transformation. Conor Delanbanque has been involved with building & scaling teams in the DevOps space globally. He is the Head of DevOps Practice at MThree Consulting, a global technology consultancy. Conor founded the Future of DevOps Thought Leade...
An edge gateway is an essential piece of infrastructure for large scale cloud-based services. In his session at 17th Cloud Expo, Mikey Cohen, Manager, Edge Gateway at Netflix, detailed the purpose, benefits and use cases for an edge gateway to provide security, traffic management and cloud cross region resiliency. He discussed how a gateway can be used to enhance continuous deployment and help testing of new service versions and get service insights and more. Philosophical and architectural ap...
By 2021, 500 million sensors are set to be deployed worldwide, nearly 40x as many as exist today. In order to scale fast and keep pace with industry growth, the team at Unacast turned to the public cloud to build the world's largest location data platform with optimal scalability, minimal DevOps, and maximum flexibility. Drawing from his experience with the Google Cloud Platform, VP of Engineering Andreas Heim will speak to the architecture of Unacast's platform and developer-focused processes.
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
Serveless Architectures brings the ability to independently scale, deploy and heal based on workloads and move away from monolithic designs. From the front-end, middle-ware and back-end layers, serverless workloads potentially have a larger security risk surface due to the many moving pieces. This talk will focus on key areas to consider for securing end to end, from dev to prod. We will discuss patterns for end to end TLS, session management, scaling to absorb attacks and mitigation techniques.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
"We focus on SAP workloads because they are among the most powerful but somewhat challenging workloads out there to take into public cloud," explained Swen Conrad, CEO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.