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Local Corporation’s Havvit™ Shopping App Secures Industry Recognition

Local Corporation (NASDAQ: LOCM), a leading local advertising technology company, announced that its Havvit™ shopping app has received award recognition from three major industry award organizations.

Powered by the company’s patented Krillion® local shopping platform, Havvit was selected by The Academy of Interactive and Visual Arts to receive a 2014 Communicator Award of Distinction; was a finalist for MediaPost’s 2014 Appy Awards; and is an official Honoree in The 18th Annual Webby Awards in the Shopping (Handheld Devices) category presented by the International Academy of Digital Arts and Sciences.

“Being recognized by three esteemed industry organizations is testament to Havvit’s capabilities and its ability to influence on-the-go consumers throughout the shopping experience from Discovery to Decision™,” said Fred Thiel, Local Corporation chairman and chief executive officer. “We are honored to receive this prestigious recognition for Havvit and Krillion, and look forward to continuing to provide innovative shopping solutions and technology.”

Local Corporation’s Havvit app, one of the first local shopping apps of its kind, delivers a highly personalized and intuitive shopping experience. Havvit supports mobile consumers, allowing them to track savings, compare prices and find products nearby, all from their pre-selected favorite stores and brands.

The latest version of Havvit incorporates Krillion’s StockCheck™ technology, which provides real-time inventory availability, and informs shoppers if the product they want is in stock and available at nearby stores. It also includes Krillion’s smart price comparison feature that alerts shoppers if the product they are looking for is available at a lower price from another retailer nearby. Download the free, iOS® 7-compatible Havvit app from iTunes® (http://bit.ly/1d8Y111).

The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. With over 6,000 entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals. The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.

The Appys honor extraordinary applications on all platforms: mobile, social and web-based. They are unbiased to an app's format, platform or device; instead they focus on the best apps in a diverse range of categories, from Games and News, to Health and Fitness, Social Networking, Photography and many others.

The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996, The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS) — a 1,000+ member judging body is comprised of leading web experts, business figures, luminaries, visionaries and creative celebrities, and other Internet professionals. The Webby Awards received nearly 12,000 entries from all 50 states and over 60 countries worldwide this year.

About Local Corporation

Local Corporation (NASDAQ:LOCM) is a leading local advertising technology company that connects millions of online and mobile consumers with businesses and products through a variety of innovative digital advertising solutions. The company’s patented Krillion® local shopping platform aggregates, localizes and distributes dynamic, national and regional retail shopping content, from approximately 120,000 store locations, representing nearly 3 million localized products. For more information, visit: http://www.localcorporation.com or http://www.krillion.com. To download the company’s iOS® 7-compatible Havvit™ shopping app, go to: iTunes® (http://bit.ly/1d8Y111).

Forward-Looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Key risks are described in the filings we make with the U.S. Securities and Exchange Commission. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company. Traffic and our monetization of that traffic combine to determine our revenues for any given period. Our traffic volume alone for a period should not be viewed as demonstrative of our financial results for such period.

IOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license.

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