|By Business Wire||
|June 26, 2014 09:03 AM EDT||
Visible Measures, the leader in video content marketing, today announced the addition of Chris Woods as the company’s chief revenue officer (CRO). With more than 15 years of experience in sales and business development, Woods’ expertise will help drive the company into its next phase of growth. In his role at Visible Measures, Woods will oversee the sales teams following the company’s recent launch of Fabric℠, the first demand-side platform (DSP) for brand engagement.
“From his work at Google to his instrumental role in growing an innovative video advertising startup called Screenvision from $20M in revenue to over $100M, Chris has an impressive background in sales and business development,” said Brian Shin, CEO and Founder of Visible Measures. “Chris will prove invaluable to Visible Measures as we move forward in the programmatic branded video space.”
Previously, Woods launched the CEO consulting firm, Boston Bridge Partners, LLC, where he served as Founder and President. Prior to Boston Bridge Partners, Woods held the role of CRO for BrightLine, a provider of interactive television solutions for entertainment and advertising.
Woods’ background also includes a long career at Google where he led sales teams and was selected for Google's prestigious Global Leader Rotation program before becoming Head of Global Industry Relations and Strategy.
His work and expertise in the industry has been featured on NECN’s “CEO Corner,” and he’s been recognized in Boston Business Journal’s “40 Under 40” list. Chris attended Harvard’s Kennedy School, received his MBA from NYU Stern School of Business, and his Bachelor of Science in Finance from Boston College.
“Visible Measures is moving into its next phase of growth, while maintaining a stronghold as the leader in programmatic branded video advertising,” said Woods. “I’m excited to be part of a team that’s leading its industry, and believe my business development and sales experience will help the company further its success.”
Woods’ hiring marks the second major executive hire for Visible Measures in the last month. In May, the company announced that Jeff Wakely, formerly of GlassHouse Technologies and TechTarget, would join as its new chief financial officer.
Founded as a measurement and analytics company in 2007, Visible Measures subsequently developed a choice-based video network and delivery platform driven by its deep consumer and campaign insights. Last month, the company announced the release of Fabric, the first DSP for content marketers that enables the buying of consumer engagement at scale, through video. Visible Measures’ entrance into the programmatic video and native space marks a new chapter in the evolution of the Boston-based company.
About Visible Measures
Visible Measures is the platform for inspired video advertising that consumers embrace and endorse. By connecting its unrivaled social video dataset with advertising that is built to give consumers choice in what they watch, Visible Measures drives maximum engagement for its clients, which include hundreds of global brands, agencies, trading desks, and publishers like Condé Nast, Procter & Gamble, Unilever, Nestle and VivaKi. Visit us online at http://www.visiblemeasures.com or follow us on Twitter @Visiblemeasures.
Fabric is a service mark of Visible Measures Corp.
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