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Zuora Sets Out to Conquer the French Market

Zuora, the subscription billing, commerce and finance leader, today announced its entry into the French market. The move expands upon the company’s existing European presence, and it now intends to support the growth of its activities and its local client’s portfolio. Zuora’s French subsidiary will be led by Philippe Van Hove, who will leverage his broad software industry expertise.

Over 25% of Zuora’s business now comes from outside the U.S. and in the last year, Zuora increased its international staff by over 40% in response to higher demand in those markets.


Zuora’s journey to global leadership began in 2007 with a single vision for the Subscription Economy by Tien Tzuo, CEO and Founder: to enable a world in which companies of all sizes would offer broad libraries of services via subscriptions instead of the traditional model of delivering products. In the last six years, the emergence of subscription-based services built around recurring revenue business models has caused a major transformation across many multi-billion dollar industries. This massive shift is having a disruptive and profound impact on industries across the globe including Media, Technology, Consumer Retail, Telecommunications, Financial Services and Healthcare.

Backed by prominent venture capitalists like Benchmark Capital, Redpoint Ventures, Next World Capital, Index Ventures and Silicon Valley pioneers like Marc Benioff, CEO and Founder of salesforce.com, Zuora has been enabling this new model by building the next generation commerce, billing and finance platform.



Today’s Subscription Economy is anchored in the everyday patterns of consumer behavior. A new survey by the Institut Français D’opinion Publique (IFOP) and Zuora has shown that half of all French people want to access more products by subscription. Cultural products, printed matter, films and music, are symbolic of this development, and are the most common subscriptions taken out today. But this new consumer trend will affect many more products and services in the future – from travel, mobile phones and computer equipment, to toys, branded clothing, domestic appliances and furniture. To consumers, subscription consumption represents freedom, fun, innovation, sharing and unlimited access.

As consumers and businesses alike shift to new models of consumption, they demand continuous value and personalized control in their “subscription experience.” Today’s enterprises recognize the need to reinvent their business models to meet these new demands. They know that future growth lies in relationship-centric recurring revenue business models; however, they face several unique and inherent challenges.

Relationship Business Management (RBM) solutions are an emerging class of software focused on building, managing and optimizing the ongoing customer relationships that are the lifeblood of a subscription businesses. RBM manages the business operations of customer-centric subscription companies, similar to what traditional ERP has done for manufacturing companies.

Zuora provides the leading Relationship Business Management solution through its Z-Business solution, which offers integrated subscription commerce, billing and finance. Zuora enables businesses to support new product launches and scale existing recurring revenue business easily with upstream integration to CRM systems and downstream integration to legacy ERP systems. The Zuora platform is a real driver for business model reinvention, providing users with the speed and flexibility they need to be aggressive in driving growth in new markets.


Zuora’s entry into the French market is the next step in the company’s major global expansion strategy. Around the world, Zuora collaborates with major B2B and B2C brands including HP, BOX, Dell, Financial Times, Pearson, AT&T, HBO, GE, Sage, Informatica, Autodesk, and more. In all, $20 billion dollars-worth of business is handled via its platform, on behalf of 650 clients.

In France, Zuora supports the Retail Division (B2C) of GDF Suez (products DolceVita ZenBox, Agilis, Partenaires); Neopost; Libération; Sage and 1001menus. The company has formed a strategic partnership with salesforce.com, as well as with major service companies such as Kerensen, Accenture, Capgemini and CGI.


Philippe Van Hove will be responsible for Business Development for France, Benelux, Italy, Spain, Africa and the Middle East. After graduating in Economics from the Université de Paris-Dauphine, Philippe held a number of managerial posts with Ascential Software, BladeLogic, BMC Software and 3i Mind. Before joining Zuora, he was Sales Director for Workday, one of the leaders in cloud applications for human resources management and financial management.


“We are very pleased to inaugurate our presence in France which will be followed in the coming months in Germany, Netherlands and the Nordic countries. Philippe [Van Hove] brings his unique knowledge of the French cloud computing market to Zuora, where he’ll be responsible for accompanying the growth of our activities in France, Benelux, Italy and Spain, and leading our network of partners,” said Tien Tzuo, CEO and Founder of Zuora. “Zuora’s ambition, in France as well as around the world, is to support the development of the Subscription Economy and to inspire businesses with new models of growth. Consumers around the world, especially in the United States, Asia and Europe, are turning more and more to subscription models of consumption. They now prefer a free, flexible and unrestricted consumer experience, unlike the former, ownership-based models. With 650 clients around the world, Zuora is now perfectly placed to assist businesses to profit from the opportunities offered by this new market.”


About Zuora, Inc.

Recently ranked #11 on the annual CNBC Disruptor 50 list, Zuora is the global leader in Relationship Business Management solutions, helping companies in every industry transition to the Subscription Economy. Enterprise leaders and high-growth companies alike use Zuora's multi-tenant cloud platform to launch, scale, and monetize their subscription services. Built from the ground up by SaaS industry veterans from salesforce.com, PayPal, and Netsuite, Zuora services innovative customers like GDF Suez, TripAdvisor, Liberacion, Neopost & Sage. To learn more about Zuora, please visit www.zuora.com.

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