|By Business Wire||
|June 26, 2014 12:35 PM EDT||
To spread the word about its all-new 2015 Lincoln MKC small premium utility, The Lincoln Motor Company is reaching beyond traditional print ads and billboards. The luxury automaker, picking up on a growing trend in marketing, is launching a social media influencer campaign around its “Dream Ride” experience to reach a more diverse customer base.
Amanda Sudano and Abner Ramirez of the music duo Johnnyswim are working as key social media influencers to promote "Dream Ride," a virtual drive experience of the all-new 2015 Lincoln MKC small premium utility. (Photo: Business Wire)
“Dream Ride” is an immersive virtual ride experience that puts online visitors in the passenger seat of an MKC with actor Sam Page as he races across town in pursuit of actor Daniel Taylor, a suspected wallet thief. Along the way, viewers are treated to an up-close look at features of the new MKC.
The video experience can be viewed online at www.lincoln.com/dreamride.
To promote the video experience among a younger demographic, Lincoln chose to tap social media influencers in the entertainment, music and automotive spaces. Through digital network, strategy and design studio Largetail, Bravo TV’s Andy Cohen, music duo Johnnyswim, and automotive journalist and Fit Father blogger Kimatni Rawlins signed on to be part of the “Dream Ride” conversation. Their commentary on the experience will be shared with their fan bases on Facebook, Twitter, Instagram and Pinterest. Custom “Dream Ride” content also will be created and published within outlets in Largetail’s network.
“Largetail brought on influencers in several key demographics to amplify the MKC ‘Dream Ride’ experience,” said Evan Orensten, Largetail CEO. “Access to our publisher networks and influencers that connect with our readers creates the ideal situation for generating engagement.”
“Dream Ride” uses inventive storytelling, humor and action to engage with visitors, each of whom – thanks to clever camera work – is presumably seated in a coffee shop with Page as the experience begins.
Viewers can control where they are “looking” along the way by using their computer’s mouse. When Page discovers his wallet missing, he and the viewer quickly race outside and climb into his Lincoln MKC. During the cross-town chase that ensues, the viewer gets a firsthand look at the small premium utility vehicle’s available park-out assist, which helps Page exit a tight parallel-parking spot, forward collision warning and other features.
“We use social media to talk to our fans on any number of topics,” said Amanda Sudano, singer-songwriter for Johnnyswim. “It will be exciting to have Lincoln be a part of that conversation.”
Visitors to the “Dream Ride” Web page can watch the video without logging in, but are invited to personalize the experience by connecting with Facebook and Twitter, furthering the social media impact initiated by Largetail. Video profiles of Cohen, Johnnyswim and Rawlins can be found at www.now.lincoln.com throughout the summer.
“Content marketing is a vital part of reaching younger audiences,” said Andrew Frick, group marketing manager, Lincoln. “We collaborated with Largetail on our ‘Hello, Again’ campaign last year and approached them about taking it a step further with the launch of MKC. As we enter the small premium utility segment, we know it’s important to authentically engage customers according to their lifestyle, especially when they are still getting to know our new brand.”
The all-new Lincoln MKC is in Lincoln showrooms now. It is the second of four all-new vehicles Lincoln will unveil by 2016, following the 2013 Lincoln MKZ midsize sedan.
About The Lincoln Motor Company
The Lincoln Motor Company is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. Lincoln is in the process of introducing four all-new vehicles through 2016. For more information about Lincoln, please visit media.lincoln.com or www.lincoln.com. Follow us on Facebook at facebook.com/lincoln.
Largetail was created in 2007 to help brands reach influential readers of some of the most relevant and popular digital publications in the arts, culture and style categories. Understanding that readers need more than a banner ad to be engaged, Largetail specializes in custom programs based on content, innovative display, applications and events. To learn more about Largetail, visit www.largetail.com.
For news, photos and video, visit media.lincoln.com
Follow us on Facebook at facebook.com/lincoln
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
Mar. 29, 2017 06:30 PM EDT Reads: 2,708
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
Mar. 29, 2017 05:15 PM EDT Reads: 3,746
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Mar. 29, 2017 04:30 PM EDT Reads: 1,638
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
Mar. 29, 2017 04:15 PM EDT Reads: 3,855
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Mar. 29, 2017 04:00 PM EDT Reads: 3,177
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost...
Mar. 29, 2017 03:15 PM EDT Reads: 303
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Mar. 29, 2017 03:15 PM EDT Reads: 2,225
Imagine having the ability to leverage all of your current technology and to be able to compose it into one resource pool. Now imagine, as your business grows, not having to deploy a complete new appliance to scale your infrastructure. Also imagine a true multi-cloud capability that allows live migration without any modification between cloud environments regardless of whether that cloud is your private cloud or your public AWS, Azure or Google instance. Now think of a world that is not locked i...
Mar. 29, 2017 03:15 PM EDT Reads: 723
Technology innovation is the driving force behind modern business and enterprises must respond by increasing the speed and efficiency of software delivery. The challenge is that existing enterprise applications are expensive to develop and difficult to modernize. This often results in what Gartner calls "Bimodal IT," where business struggle to apply modern tools and practices to traditional monolithic applications. But these existing assets can be modernized and made more efficient without havin...
Mar. 29, 2017 03:15 PM EDT Reads: 2,640
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Mar. 29, 2017 02:30 PM EDT Reads: 2,280
SYS-CON Events announced today that Auditwerx will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Auditwerx specializes in SOC 1, SOC 2, and SOC 3 attestation services throughout the U.S. and Canada. As a division of Carr, Riggs & Ingram (CRI), one of the top 20 largest CPA firms nationally, you can expect the resources, skills, and experience of a much larger firm combined with the accessibility and attent...
Mar. 29, 2017 02:30 PM EDT Reads: 696
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
Mar. 29, 2017 02:30 PM EDT Reads: 3,822
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
Mar. 29, 2017 02:15 PM EDT Reads: 3,269
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
Mar. 29, 2017 01:30 PM EDT Reads: 2,257
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
Mar. 29, 2017 01:30 PM EDT Reads: 1,757