Welcome!

News Feed Item

Bandwidth Releases New Messaging Capabilities, Helping OTT Apps and Software Companies Become True Competitors for Traditional Wireless Phone Services

Bandwidth, one of the nation’s leading communications technology companies, today announced new messaging capabilities that include an industry first, MMS-enabling phone numbers for over-the-top (OTT) voice and messaging apps. Bandwidth is also announcing full support for short-code communication with Bandwidth phone numbers, and the availability of SMS-enabled toll-free phone numbers for software providers, helping businesses text-enable their communications with consumers.

OTT voice and messaging apps have exploded in popularity, with over one billion users globally. However, despite the growth, they have not become true competitors for traditional wireless phone services, due to the absence of two critical messaging features that users expect and demand:

  • Send and receive MMS-enabled messages to users of other devices or services. Traditionally, OTT users only have access to phone numbers that are SMS-enabled, not MMS, prohibiting them from sending picture or video messages to users of other messaging services. Bandwidth will be helping make voice and messaging apps work the way that consumers expect them to, becoming the first company to be able to provide its voice and messaging app customers with MMS-enabled phone numbers.
  • Send and receive messages containing short-codes. Carriers and application providers will also have the ability for their subscriber base to opt-in to short-code campaigns, so that users can receive alerts or send messages on communications such as website security alerts, airline alerts, weather alerts, package deliveries or bank transactions. Historically, OTT messaging apps couldn’t receive these alerts, dissuading users from considering these apps as their primary communication service. Bandwidth phone numbers will be capable of sending and receiving these messages, which helps app providers truly compete for an alternative to traditional wireless phone services.

For software and service providers helping businesses with their communications using toll-free phone numbers, there was a similar problem, the absence of being able to:

  • Send and receive messages with toll-free phone numbers. Consumers love text messaging and want to do more than make calls to toll-free phone numbers. From responding to advertisements, scheduling appointments or talking to customer support, the convenience and simplicity of text messaging is often preferred by consumers. With more than 40 million toll-free numbers in existence today, up to 80 percent of consumers demand the ability to send SMS messages for a greater degree of interaction with businesses. The end result for companies is greater customer service, longer brand conversations and a new degree of two-way communication between consumer and company.

“For the first time in their history, OTT providers are truly poised to compete with traditional carriers,” said Steve Leonard, EVP and General Manager at Bandwidth. “Up to this point, the missing link was their ability to deliver standard messaging functions that users demand. We’re proud to usher in a new era of services and opportunities for many of the most disruptive providers in the communications industry.”

Bandwidth makes these new services available for app developers and communication service providers through both APIs and protocols like SMPP, allowing growing companies with a wide variety of technical experience and needs to get the benefit of working directly with a national carrier like Bandwidth.

To learn more or sign up for Bandwidth’s messaging program, please visit http://www.bandwidth.com/messaging.

About Bandwidth

Bandwidth is among the nation's largest and fastest-growing communication technology companies. The company operates two divisions – wholesale & enterprise and consumer & SMB – that share a mission of transforming the communications industry. Across the divisions, Bandwidth provides a full range of communications services, including voice origination, termination and toll free; a full suite of 9-1-1 services; SMS solutions; SIP Trunking; hosted VoIP for SMBs; and a consumer wireless business. Founded in 1999, and a certified CLEC in 49 states, Bandwidth is a profitable company headquartered in Raleigh, NC with a large remote office in Denver, CO and field offices in eight other cities.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Zerto exhibited at SYS-CON's 18th International Cloud Expo®, which took place at the Javits Center in New York City, NY, in June 2016. Zerto is committed to keeping enterprise and cloud IT running 24/7 by providing innovative, simple, reliable and scalable business continuity software solutions. Through the Zerto Cloud Continuity Platform™, organizations can seamlessly move and protect virtualized workloads between public, private and hybrid clouds. The company’s flagship product, Zerto Virtual...
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often un...
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...