Click here to close now.




















Welcome!

News Feed Item

Bandwidth Releases New Messaging Capabilities, Helping OTT Apps and Software Companies Become True Competitors for Traditional Wireless Phone Services

Bandwidth, one of the nation’s leading communications technology companies, today announced new messaging capabilities that include an industry first, MMS-enabling phone numbers for over-the-top (OTT) voice and messaging apps. Bandwidth is also announcing full support for short-code communication with Bandwidth phone numbers, and the availability of SMS-enabled toll-free phone numbers for software providers, helping businesses text-enable their communications with consumers.

OTT voice and messaging apps have exploded in popularity, with over one billion users globally. However, despite the growth, they have not become true competitors for traditional wireless phone services, due to the absence of two critical messaging features that users expect and demand:

  • Send and receive MMS-enabled messages to users of other devices or services. Traditionally, OTT users only have access to phone numbers that are SMS-enabled, not MMS, prohibiting them from sending picture or video messages to users of other messaging services. Bandwidth will be helping make voice and messaging apps work the way that consumers expect them to, becoming the first company to be able to provide its voice and messaging app customers with MMS-enabled phone numbers.
  • Send and receive messages containing short-codes. Carriers and application providers will also have the ability for their subscriber base to opt-in to short-code campaigns, so that users can receive alerts or send messages on communications such as website security alerts, airline alerts, weather alerts, package deliveries or bank transactions. Historically, OTT messaging apps couldn’t receive these alerts, dissuading users from considering these apps as their primary communication service. Bandwidth phone numbers will be capable of sending and receiving these messages, which helps app providers truly compete for an alternative to traditional wireless phone services.

For software and service providers helping businesses with their communications using toll-free phone numbers, there was a similar problem, the absence of being able to:

  • Send and receive messages with toll-free phone numbers. Consumers love text messaging and want to do more than make calls to toll-free phone numbers. From responding to advertisements, scheduling appointments or talking to customer support, the convenience and simplicity of text messaging is often preferred by consumers. With more than 40 million toll-free numbers in existence today, up to 80 percent of consumers demand the ability to send SMS messages for a greater degree of interaction with businesses. The end result for companies is greater customer service, longer brand conversations and a new degree of two-way communication between consumer and company.

“For the first time in their history, OTT providers are truly poised to compete with traditional carriers,” said Steve Leonard, EVP and General Manager at Bandwidth. “Up to this point, the missing link was their ability to deliver standard messaging functions that users demand. We’re proud to usher in a new era of services and opportunities for many of the most disruptive providers in the communications industry.”

Bandwidth makes these new services available for app developers and communication service providers through both APIs and protocols like SMPP, allowing growing companies with a wide variety of technical experience and needs to get the benefit of working directly with a national carrier like Bandwidth.

To learn more or sign up for Bandwidth’s messaging program, please visit http://www.bandwidth.com/messaging.

About Bandwidth

Bandwidth is among the nation's largest and fastest-growing communication technology companies. The company operates two divisions – wholesale & enterprise and consumer & SMB – that share a mission of transforming the communications industry. Across the divisions, Bandwidth provides a full range of communications services, including voice origination, termination and toll free; a full suite of 9-1-1 services; SMS solutions; SIP Trunking; hosted VoIP for SMBs; and a consumer wireless business. Founded in 1999, and a certified CLEC in 49 states, Bandwidth is a profitable company headquartered in Raleigh, NC with a large remote office in Denver, CO and field offices in eight other cities.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Moving an existing on-premise infrastructure into the cloud can be a complex and daunting proposition. It is critical to understand the benefits as well as the challenges associated with either a full or hybrid approach. In his session at 17th Cloud Expo, Richard Weiss, Principal Consultant at Pythian, will present a roadmap that can be leveraged by any organization to plan, analyze, evaluate and execute on a cloud migration solution. He will review the five major cloud transformation phases a...
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing thes...
eCube Systems has released NXTmonitor, a full featured application orchestration solution. NXTmonitor, which inherited the code base of NXTminder, has been extended to support multi-discipline processes and will act as a DevOps utility in a heterogeneous enterprise environment. Previously, NXTminder was packaged with NXTera middleware to configure and manage Entera and NXTera RPC servers. “Since we are widening the focus of this solution to DevOps, we felt the need to change the name to NXTmon...
Amazon and Google have built software-defined data centers (SDDCs) that deliver massively scalable services with great efficiency. Yet, building SDDCs has proven to be a near impossibility for ‘normal’ companies without hyper-scale resources. In his session at 17th Cloud Expo, David Cauthron, founder and chief executive officer of Nimboxx, will discuss the evolution of virtualization (hardware, application, memory, storage) and how commodity / open source hyper converged infrastructure (HCI) so...
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device acce...
This Enterprise Strategy Group lab validation report of the NEC Express5800/R320 server with Intel® Xeon® processor presents the benefits of 99.999% uptime NEC fault-tolerant servers that lower overall virtualized server total cost of ownership. This report also includes survey data on the significant costs associated with system outages impacting enterprise and web applications. Click Here to Download Report Now!
The web app is agile. The REST API is agile. The testing and planning are agile. But alas, data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes that force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software organ...
Enterprises can achieve rigorous IT security as well as improved DevOps practices and Cloud economics by taking a new, cloud-native approach to application delivery. Because the attack surface for cloud applications is dramatically different than for highly controlled data centers, a disciplined and multi-layered approach that spans all of your processes, staff, vendors and technologies is required. This may sound expensive and time consuming to achieve as you plan how to move selected applicati...
Containers are not new, but renewed commitments to performance, flexibility, and agility have propelled them to the top of the agenda today. By working without the need for virtualization and its overhead, containers are seen as the perfect way to deploy apps and services across multiple clouds. Containers can handle anything from file types to operating systems and services, including microservices. What are microservices? Unlike what the name implies, microservices are not necessarily small,...
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
Advances in technology and ubiquitous connectivity have made the utilization of a dispersed workforce more common. Whether that remote team is located across the street or country, management styles/ approaches will have to be adjusted to accommodate this new dynamic. In his session at 17th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., will focus on the challenges of managing remote teams, providing real-world examples that demonstrate what works and what...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Trel...
Puppet Labs is pleased to share the findings from our 2015 State of DevOps Survey. We have deepened our understanding of how DevOps enables IT performance and organizational performance, based on responses from more than 20,000 technical professionals we’ve surveyed over the past four years. The 2015 State of DevOps Report reveals high-performing IT organizations deploy 30x more frequently with 200x shorter lead times. They have 60x fewer failures and recover 168x faster