Welcome!

News Feed Item

Phorm Corporation Limited: Global Operations Update

SINGAPORE -- (Marketwired) -- 06/27/14 --


Phorm Corporation Limited
("Phorm" or the "Company")

Global Operations Update
Revenue and KPIs Growing Strongly

Phorm (AIM: PHRM), a leading internet personalisation technology company, announces an unaudited operational and financial update demonstrating that the group's revenues and key performance indicators (KPIs) are continuing to grow strongly.

Highlights:

  • Peak daily unique user numbers have increased 44 times from approximately 838,000 in H1 2013 to in excess of 30 million in H1 2014

  • Advertising requests have increased 35 times from approximately 1.6 billion in H1 2013 to approximately 60 billion in H1 2014

  • Advertising impressions served have increased 35 times from approximately 63 million in H1 2013 to over 2.3 billion in H1 2014
    Revenue has grown by more than 14 times year-on-year, H1 2013 versus H1 2014*

  • Monthly revenue from January to May 2014 has grown by over 300%

  • Revenue growth is expected to accelerate significantly in H2 2014, following the recent growth in user numbers and advertising requests

On 24 October 2013, Phorm announced that it had experienced strong growth in its KPIs and on 27 January 2014 further announced that it had launched commercial operations in China. The Company is pleased to announce that the group's strong growth trend in revenue and other KPIs is continuing.

----------------------------------------------------------------------------
Key Performance Indicator          H1 2013   H2 2013   H1 2014*   Yr-on-Yr
----------------------------------------------------------------------------
Peak Daily Unique Users (m)        0.8       14.1      37.8       44x
----------------------------------------------------------------------------
Total Advertising Requests (bn)    1.6       22.3      59.9       35x
----------------------------------------------------------------------------
Total Advertisements Served (m)    63.0      777.8     2,328.6    35x
----------------------------------------------------------------------------
Total Revenues (US$'000s)          28.5      251.2    >400.0     14x
----------------------------------------------------------------------------

Note:
* Total revenues for H1 2014 are for the five-month period to 31 May 2014 i.e. excluding June 2014. Users, Advertising Requests and Advertisements Served are for the period from 1 January 2014 to 19 June 2014

As outlined in the Company's 2013 Annual Report published today, there are four main drivers of Phorm's business, being: users, publishers, advertisers and advertisement performance. All of these key elements need to be developed and progressed in each target market before significant revenues can be generated.

On 27 March 2014, the Company announced that it had reached a total of over 30 million daily unique users globally. The peak daily unique user number in H1 2013 has increased approximately 44 times year-on-year in H1 2014. The growth in user numbers has been driven primarily by the development of new markets and is currently expected to translate into higher revenues over the coming months, as both inventory and advertising campaigns increase.

Inventory refers to the number of advertising slots on web pages that are made available to Phorm's system. Inventory is presented as an advertising request from the publisher site as a web page loads on a user's browser. The number of advertising requests received demonstrates the strength of Phorm's publisher partnerships. The number of partnerships has increased and advertising requests have grown significantly, increasing 35 times year-on-year from approximately 1.6 billion in H1 2013 to approximately 60 billion in H1 2014.

The main challenge that the Company has faced in recent years has been the relatively small number of users, which has had a major impact on the group's ability to monetise the advertising requests sent from publishers. Of the approximate 1.6 billion advertising requests received in H1 2013, only 129 million, or 8 per cent., related to users who had consented to Phorm's system. In H1 2014, the total number of requests had risen to approximately 60 billion and over 27 billion of these, or 45 per cent., were from Phorm users.

The growth in the number of advertising requests attributable to Phorm users has greatly improved the Company's ability to deliver larger advertising campaigns more rapidly, thereby enhancing the rate of revenue generation.

The total number of advertising impressions actually served has increased approximately 35 times from 63 million in H1 2013 to over 2.3 billion in H1 2014. Phorm currently expects this growth to strengthen over the remainder of 2014 with the gathering momentum and further commercialisation of its operations in China.

On 30 September 2013, Phorm announced that its total revenue for the six months ended 30 June 2013 was US$28,545. The Company is pleased to announce that its unaudited total revenue for the period from 1 January 2014 to the end of May 2014 is over US$400,000 representing an increase of over 14 times on H1 2013. Based on the lead KPIs of user numbers, advertising requests and advertising impressions, the Company currently expects this growth to continue to strengthen through the remainder of 2014.

The Company is focused on accelerating the rate of revenue growth while maintaining the high standards of advertising performance achieved to date and will provide further updates in due course.

For further information please contact:

Phorm Corporation Limited
Andy Croxson (analysts and investors) +44 (0) 203 397 6001

UK Investors
Mirabaud Securities LLP +44 20 7321 2508 (Broker)
Jason Woollard
Peter Krens

Strand Hanson Limited +44 20 7409 3494 (Nominated Adviser)
James Harris
Matthew Chandler
James Dance

US Investors
Lippert/Heilshorn and Associates +1 212 838 3777 (Investor Relations)
John Heilshorn

About Phorm

Phorm is a global personalisation technology company that makes content and advertising more relevant to the consumer. Phorm's innovative platform preserves user privacy and delivers a more interesting online experience.

Phorm's industry leading technology enables its Internet Service Provider ("ISP") partners to offer a new type of online advertising platform and a free consumer internet content feature, ensuring more relevant advertisements and personalised content for opted-in users.

Phorm's advertising platform revolutionises current standards of online privacy, fully protecting the identity of consumers. Phorm's solution is completely opt-in. Only those users consenting to the service are profiled and only ever on an anonymous basis.

Phorm's partners include leading ISPs, Publishers, Advertising Networks and Advertisers.

Phorm, under a predecessor holding company, was admitted to the AIM market of the London Stock Exchange in 2004.

For more information, please visit: www.phorm.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at Cloud Expo, Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, provideed economic scenarios that describe how the rapid adoption of software-defined everything including cloud services, SDDC and open networking will change GDP, industry growth, productivity and jobs. This session also included a drill down for several industries such as finance, social media, cloud service providers and pharmaceuticals.
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, contrasted how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He showed how the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He also demoed building immutable pipelines in the cloud ...