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Adaptive Medias, Inc. Announces Cars.com as a Content Marketplace Premium Partner
The Leading Destination for Online Car Shoppers Provides Publishers Access to Its Premium Video Content Through Adaptive Media's New Content Marketplace
|By Marketwired .
|June 27, 2014 06:15 AM EDT
IRVINE, CA -- (Marketwired) -- 06/27/14 -- Multi-channel audience and content monetization company, Adaptive Medias, Inc. (OTCQB: ADTM), a leader in programmatic advertising across mobile, video and online display, today announced the addition of Cars.com premium content to its Content Marketplace. The partnership enhances Adaptive Media's already robust platform, which contains more than one million pieces of premium video content from some of the largest digital content producers in the space.
Cars.com is the leading destination for online car shoppers, offering credible and easy-to-understand information from consumers and experts to assist potential buyers. The company's video content provides consumers with compelling visuals and helps formulate opinions on what to buy, where to buy, and how much they should pay for a car. Adaptive Media's Content Marketplace enables Cars.com to host and store its video content. The content is readily available for publishers to add the premium content on their sites and enhance user experiences.
"We are thrilled that Cars.com has joined Content Marketplace as a premium partner," said Qayed Shareef, CEO of Adaptive Media. "Cars.com provides its customers with compelling, helpful, informative video. Now, content producers are able to access this high-quality content while leveraging our video player and proprietary technology. There is not another solution as efficient as ours that combines an entire suite of tools, analytics, automation and the most impactful premium content."
For more information about Content Marketplace, please visit www.adaptivem.com.
ABOUT ADAPTIVE MEDIA
Adaptive Media is a programmatic audience and content monetization provider for website owners, app developers and video publishers who want to more effectively optimize content through advertising. The Company provides a foundation for publishers and developers looking to engage brand advertisers through a multi-channel approach that delivers integrated, engaging and impactful ads across multiple devices. Adaptive Media meets the needs of its publishers with an emphasis on maintaining user experience, while delivering timely and relevant ads through its multi-channel ad delivery and content platform. For more information, please visit www.adaptivem.com. Also, follow us on Twitter at @adaptive_m.
Visited by more than 11 million car shoppers each month, Cars.com is the leading destination for online car shoppers, offering credible and easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car.
With comprehensive pricing information, dealer reviews, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts car buyers in control of their shopping process with the information they need to make confident buying decisions.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC. Other Cars.com properties include NewCars.com® and PickupTrucks.com.
Classified Ventures, LLC, is owned by five leading media companies: Belo Corp., Gannett Co. Inc., The McClatchy Co., Tribune Co. and Graham Holdings Co.
Safe Harbor Statement:
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Adaptive Medias' current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias' actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.
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