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THIS TECHNOLOGY, Inc. Recognized for Innovation, Industry Leadership

VEX Manifest Manipulator and Trajectory Dynamic Ad Insertion Receive Industry-Wide Acknowledgement for Advancing MVPD and Programmer Advertising Capabilities

DENVER, CO -- (Marketwired) -- 06/27/14 -- THIS TECHNOLOGY, a leading provider of dynamic ad insertion and alternate content delivery solutions, today announced that its expanding line of products that help MVPDs and programmers monetize content across platforms has garnered industry recognition for innovation and leadership.

Earlier this year, THIS TECHNOLOGY's VEX™ Manifest Manipulator received the Overall Tech Innovation Award as part of the 2014 Cablefax Digital & Tech Awards, which honor outstanding initiatives that are driving the digital media revolution. VEX stood out for its ability to help MVPDs target ads to individuals at scale in IP environments, and a unique business model that offers more flexibility and control.

VEX was also recognized as part of the annual Light Reading Leading Lights awards, which focus on the top next-generation communications technology, applications and services. VEX was nominated in the best new cable product category, in part for its ability to spur growth of the multiscreen video business by facilitating individually addressable splicing of ABR streams delivered to tablets, connected TVs, smartphones, IP set-tops and other IP-enabled devices.

THIS TECHNOLOGY's overall efforts as a leader in dynamic ad insertion have also been highlighted. At itvt's 11th Annual Awards for Leadership in Interactive and Multiplatform Television, the company was recognized for Achievement in Advanced Advertising. THIS TECHNOLOGY stood out for its efforts to help MVPDs use any ad serving technology to speed more and larger deployments with partner companies. A growing team of more than 65 employees and marquee products that include VEX and Trajectory™ Dynamic Ad Insertion support the company's continued success in the evolving advertising market.

"THIS TECHNOLOGY has been laser-focused on product development and supporting deployments with our MVPD and programmer customers," said Denise MacDonell, vice president of product management for THIS TECHNOLOGY. "We are deeply honored and very proud of the ongoing recognition we have received for our continued support and advancement of advertising initiatives across a range of platforms, and remain intent on helping our customers overcome new challenges and pursue emerging opportunities in this evolving market."

THIS TECHNOLOGY helps its MVPD and programmer customers overcome complexity associated with delivering and monetizing content to any device across digital QAM and IP-based platforms. Key solutions it has introduced to address network architecture complexities and support emerging business models include Trajectory Dynamic Ad Insertion, SwitchStream™ Alternate Content Delivery System, VEX Manifest Manipulator and MetaMore™ Asset Management. To learn more about THIS TECHNOLOGY, visit


Founded in 2006, THIS TECHNOLOGY, Inc. provides dynamic ad insertion and alternate content delivery products that help MVPDs and programming networks monetize and easily place content on any screen. These platforms seamlessly connect video operations and advertising architectures for real-time communication about content and advertising availability. This streamlines the process of serving both local and national content and ads to consumers across VOD, network DVR, IPTV, TV Everywhere and mobile devices. THIS TECHNOLOGY has raised financing from General Catalyst Partners and counts Comcast, Verizon, NBCUniversal and ABC among its customers. It is based in Denver, with offices in New York City and Beijing. For more information, visit

Brian Baumley
BLB Communications for THIS TECHNOLOGY
+1 (609) 759-0252
Email Contact

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