Welcome!

News Feed Item

Mr & Mrs Smith Implements Sailthru to Provide a Unique Customer Experience for Its Members

Mr & Mrs Smith, an online hotel booking service for a highly curated collection of boutique, individual and small luxury hotels worldwide, has announced a three-year partnership with Sailthru, the only customer interest-based automated personalisation platform, to serve individualised customer communications and experiences.

Mr & Mrs Smith, which has relationships with over 950 boutique hotel locations worldwide, now has the ability to enhance the customer experience across multiple online and offline channels through targeted and personalised customer communications.

As part of its ‘match-making’ offering to bring consumers and luxury owner run hotels together, Mr & Mrs Smith will be using Sailthru Smart Data™ to focus on buyer behaviour. Connecting customer interactions with the brand through multiple digital touch-points and advanced insight into individual customer preferences and experiences will empower Mr & Mrs Smith to provide a unique and highly personalised level of service. Being able to make customer data actionable in real-time - captured from online, email and app engagement - will unveil a holistic view of Mr & Mrs Smith customers previously unavailable. This will in turn equip the telephone travel team with relevant information about the customer, helping to significantly improve the personal customer experience, customer satisfaction and ultimately increase conversion rates.

Tamara Heber-Percy, Co-Founder and CTO, Mr & Mrs Smith comments, “Our focus is on providing our customers with truly unique travel opportunities and experiences, making once in a lifetime holidays more achievable. With over a decade’s experience of hunting out the best the world has to offer in luxury and boutique hotels, we wanted to continue our focus on truly personalised customer experiences and increase efficiency as our business develops. We appreciate that personalisation is about people, not numbers, so we’re confident that our partnership with Sailthru will assist us in truly understanding our customers’ interests and ultimately in creating intelligent, tailored messages especially for each of them.”

The installation of Sailthru’s technology is part of a wider focus by Mr & Mrs Smith on meeting the ever-changing expectations of its members. By being able to not only monitor previous trends but also have additional insight into future buyer behaviour, Mr & Mrs Smith will have the capability to provide a truly personalised customer experience.

Neil Capel, Sailthru’s Founder and CEO comments, “The determination from organisations to provide a true 1:1 personalised customer experience is an increasing trend we see in the US, UK and Europe. The Mr & Mrs Smith brand is a great advocate for putting the customer at the heart of the business and we are looking forward to being a key partner in the company’s growth and development.”

About Sailthru

Sailthru, the only customer interest-based automated personalisation platform, is driving a major shift in how companies engage with their individual customers and optimise their revenue opportunities. Through the automated analysis of large data sets, Sailthru Smart Data™ generates and delivers personalised, omnichannel digital brand experiences. Sailthru-powered 1:1 relationships with consumers drive higher revenue and conversion for clients including: ACHICA, Mr & Mrs Smith, Busuu and Delivery Hero in the Europe and Fab.com, Acumen Brands, Thrillist/Jack Threads, Everlane, Huffington Post, and Business Insider globally.

Founded in 2008 by Neil Capel, Ian White and Chris Chapman and headquartered in London and New York City, Sailthru is recognised for its leapfrog technology and practices in promoting consumer privacy and security by the Online Trade Association (OTA) and is part of their 2013 Honour Roll. Sailthru has been named #30 on the annual Inc. 500|5000 list of the fastest-growing private companies including #2 in NY and #6 in the advertising and marketing category.

For more information, please visit www.sailthru.com.

Disclosure: Sailthru is compliant with the Safe Harbor Framework developed by the United States Department of Commerce and the European Commission and Switzerland. By being certified under the Safe Harbor Framework, Sailthru is allowed to receive personal data from EU countries.

About Mr & Mrs Smith

Mr & Mrs Smith is an award-winning hotel website, booking service and free-to-join travel club, specialising in finding the world’s most inspiring boutique hotels. Founded in 2003, Smith has published nine coffee-table guidebooks and maintains a hand-picked and anonymously reviewed collection of around 900 of the world’s most stylish stays at mrandmrssmith.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Outscale, a global pure play Infrastructure as a Service provider and strategic partner of Dassault Systèmes, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2010, Outscale simplifies infrastructure complexities and boosts the business agility of its customers. Outscale delivers a secure, reliable and industrial strength solution for its customers, which in...
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus intern...
Everywhere we turn in our industry we can find strong opinions about the direction, type and nature of cloud’s impact on computing and business. Another word that is used in every context in our industry is “hybrid.” In his session at 20th Cloud Expo, Alvaro Gonzalez, Director of Technical, Partner and Field Marketing at Peak 10, will use a combination of a few conceptual props and some research recently commissioned by Peak 10 to offer a real-world consideration of how the various categories of...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
IBM helps FinTechs and financial services companies build and monetize cognitive-enabled financial services apps quickly and at scale. Hosted on IBM Bluemix, IBM’s platform builds in customer insights, regulatory compliance analytics and security to help reduce development time and testing. In his session at 20th Cloud Expo, Tom Eck, Industry Platforms CTO at IBM Cloud, will discuss how these tools simplify the time-consuming tasks of selection, mapping and data integration, allowing developers ...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Regardless of what business you’re in, it’s increasingly a software-driven business. Consumers’ rising expectations for connected digital and physical experiences are driving what some are calling the "Customer Experience Challenge.” In his session at @DevOpsSummit at 20th Cloud Expo, Marco Morales, Director of Global Solutions at CollabNet, will discuss how organizations are increasingly adopting a discipline of Value Stream Mapping to ensure that the software they are producing is poised to o...
This talk centers around how to automate best practices in a multi-/hybrid-cloud world based on our work with customers like GE, Discovery Communications and Fannie Mae. Today’s enterprises are reaping the benefits of cloud computing, but also discovering many risks and challenges. In the age of DevOps and the decentralization of IT, it’s easy to over-provision resources, forget that instances are running, or unintentionally expose vulnerabilities.
In order to meet the rapidly changing demands of today’s customers, companies are continually forced to redefine their business strategies in order to meet these needs, stay relevant and continue to see profitable growth. IoT deployment and development is integral in this transformation, and today businesses are increasingly seeing the value of investing their resources into IoT deployments. These technologies are able increase ROI through projects such as connecting supply chains or enabling sm...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Interested in leveling up on your Cloud Foundry skills? Join IBM for Cloud Foundry Days on June 7 at Cloud Expo New York at the Javits Center in New York City. Cloud Foundry Days is a free half day educational conference and networking event. Come find out why Cloud Foundry is the industry's fastest-growing and most adopted cloud application platform.
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...