|By Business Wire||
|June 27, 2014 09:02 AM EDT||
Mr & Mrs Smith, an online hotel booking service for a highly curated collection of boutique, individual and small luxury hotels worldwide, has announced a three-year partnership with Sailthru, the only customer interest-based automated personalisation platform, to serve individualised customer communications and experiences.
Mr & Mrs Smith, which has relationships with over 950 boutique hotel locations worldwide, now has the ability to enhance the customer experience across multiple online and offline channels through targeted and personalised customer communications.
As part of its ‘match-making’ offering to bring consumers and luxury owner run hotels together, Mr & Mrs Smith will be using Sailthru Smart Data™ to focus on buyer behaviour. Connecting customer interactions with the brand through multiple digital touch-points and advanced insight into individual customer preferences and experiences will empower Mr & Mrs Smith to provide a unique and highly personalised level of service. Being able to make customer data actionable in real-time - captured from online, email and app engagement - will unveil a holistic view of Mr & Mrs Smith customers previously unavailable. This will in turn equip the telephone travel team with relevant information about the customer, helping to significantly improve the personal customer experience, customer satisfaction and ultimately increase conversion rates.
Tamara Heber-Percy, Co-Founder and CTO, Mr & Mrs Smith comments, “Our focus is on providing our customers with truly unique travel opportunities and experiences, making once in a lifetime holidays more achievable. With over a decade’s experience of hunting out the best the world has to offer in luxury and boutique hotels, we wanted to continue our focus on truly personalised customer experiences and increase efficiency as our business develops. We appreciate that personalisation is about people, not numbers, so we’re confident that our partnership with Sailthru will assist us in truly understanding our customers’ interests and ultimately in creating intelligent, tailored messages especially for each of them.”
The installation of Sailthru’s technology is part of a wider focus by Mr & Mrs Smith on meeting the ever-changing expectations of its members. By being able to not only monitor previous trends but also have additional insight into future buyer behaviour, Mr & Mrs Smith will have the capability to provide a truly personalised customer experience.
Neil Capel, Sailthru’s Founder and CEO comments, “The determination from organisations to provide a true 1:1 personalised customer experience is an increasing trend we see in the US, UK and Europe. The Mr & Mrs Smith brand is a great advocate for putting the customer at the heart of the business and we are looking forward to being a key partner in the company’s growth and development.”
Sailthru, the only customer interest-based automated personalisation platform, is driving a major shift in how companies engage with their individual customers and optimise their revenue opportunities. Through the automated analysis of large data sets, Sailthru Smart Data™ generates and delivers personalised, omnichannel digital brand experiences. Sailthru-powered 1:1 relationships with consumers drive higher revenue and conversion for clients including: ACHICA, Mr & Mrs Smith, Busuu and Delivery Hero in the Europe and Fab.com, Acumen Brands, Thrillist/Jack Threads, Everlane, Huffington Post, and Business Insider globally.
Founded in 2008 by Neil Capel, Ian White and Chris Chapman and headquartered in London and New York City, Sailthru is recognised for its leapfrog technology and practices in promoting consumer privacy and security by the Online Trade Association (OTA) and is part of their 2013 Honour Roll. Sailthru has been named #30 on the annual Inc. 500|5000 list of the fastest-growing private companies including #2 in NY and #6 in the advertising and marketing category.
For more information, please visit www.sailthru.com.
Disclosure: Sailthru is compliant with the Safe Harbor Framework developed by the United States Department of Commerce and the European Commission and Switzerland. By being certified under the Safe Harbor Framework, Sailthru is allowed to receive personal data from EU countries.
About Mr & Mrs Smith
Mr & Mrs Smith is an award-winning hotel website, booking service and free-to-join travel club, specialising in finding the world’s most inspiring boutique hotels. Founded in 2003, Smith has published nine coffee-table guidebooks and maintains a hand-picked and anonymously reviewed collection of around 900 of the world’s most stylish stays at mrandmrssmith.com.
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of I...
Aug. 28, 2015 12:30 AM EDT Reads: 324
Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is designed for their business. In 2015, organizations such as United Airlines, Sony...
Aug. 28, 2015 12:00 AM EDT Reads: 371
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rathe...
Aug. 27, 2015 10:00 PM EDT Reads: 346
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and a...
Aug. 27, 2015 06:15 PM EDT Reads: 379
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of ...
Aug. 27, 2015 05:45 PM EDT
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, answered that question citing examples, showing how to create opportunities for ...
Aug. 27, 2015 05:45 PM EDT Reads: 436
Everyone talks about continuous integration and continuous delivery but those are just two ends of the pipeline. In the middle of DevOps is continuous testing (CT), and many organizations are struggling to implement continuous testing effectively. After all, without continuous testing there is no delivery. And Lab-As-A-Service (LaaS) enhances the CT with dynamic on-demand self-serve test topologies. CT together with LAAS make a powerful combination that perfectly serves complex software developm...
Aug. 27, 2015 04:15 PM EDT
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Aug. 27, 2015 02:45 PM EDT Reads: 377
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
Aug. 27, 2015 02:30 PM EDT Reads: 300
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
Aug. 27, 2015 02:15 PM EDT Reads: 507
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
Aug. 27, 2015 02:15 PM EDT
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
Aug. 27, 2015 02:00 PM EDT Reads: 302
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
Aug. 27, 2015 02:00 PM EDT Reads: 323
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, will discuss how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a prac...
Aug. 27, 2015 01:00 PM EDT Reads: 162
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Aug. 27, 2015 01:00 PM EDT Reads: 283