Click here to close now.


News Feed Item

The Search Agency Acquires MoFuse

Acquisition Advances Agency's Local and Mobile Marketing Offerings

LOS ANGELES, CA -- (Marketwired) -- 06/27/14 -- The Search Agency, a global online marketing firm and one of the largest independent U.S. search marketing agencies, has announced that it has completed the acquisition of MoFuse, the leader in mobile web solutions for small and local businesses. With this acquisition, The Search Agency now offers a more comprehensive digital marketing solution -- complete with a robust mobile web management platform and search marketing solution -- helping small businesses extend their online presence and better succeed in local marketing efforts. As part of the acquisition, the MoFuse platform will be integrated within The Search Agency's AdMax® Local platform, the first fully-automated platform introduced to enable resellers of paid search to price, build, manage, optimize and report on high quality, hyper-local search campaigns for multiple businesses at scale.

Through the integration with MoFuse, The Search Agency's AdMax Local reseller partners can now also enable local businesses to build and drive traffic to high quality mobile sites. The platform also gives resellers the means to manage both the landing page and traffic generation of their sites, which enables them to better optimize and drive greater leads for their products and services.

"Marketers that are creating online local campaigns must focus on presence, leads and activation. Before you can create a digital marketing campaign, you must establish an online and mobile presence to be easily found by new and existing customers," said Ben Gibson, global managing director of AdMax Local and international agency services, The Search Agency. "With the acquisition of MoFuse, The Search Agency can now manage both the site creation and the generation of traffic to direct to those destinations. This comprehensive experience will drive more calls and greater lead volume while inciting more website visits, allowing them to meet their revenue goals quicker."

The acquisition of MoFuse will also provide AdMax Local resellers with more sophisticated call tracking functionality, enabling businesses to better understand where digital marketing activity should be focused. The Search Agency's Specialist Design Team will build fully custom sites to align with each brand's goals and manage both pre- and post-click experiences, driving improved campaign results.

"We share The Search Agency's vision to align all digital marketing capabilities into a one-stop-shop -- from the creation of engaging mobile web experiences to the mechanisms that drive action," said Annette Tonti, CEO, MoFuse. "Together, MoFuse and AdMax Local can now provide a single platform for businesses to maximize their online marketing strategies across multiple platforms."

MoFuse will be folded into The Search Agency's portfolio of companies, and its platform is available for The Search Agency and its AdMax Local partners for immediate use. To learn more about The Search Agency's AdMax Local solution, visit:

About The Search Agency
The Search Agency is a global online marketing firm that combines high-tech and high-touch strategies to help clients engage their customers online and measure ROI beyond a reasonable doubt. With a deep-rooted history in paid search and SEO, The Search Agency understands how activity on the web intersects at search, and executes smart digital marketing strategies that drive measurable results across multiple platforms. Services include Paid Search, SEO, Landing Page Optimization, Display Media, Social Media and Comparison Shopping Management, which are strategically leveraged to maximize the efficacy of clients' integrated marketing campaigns. The company is one of the nation's largest and fastest growing search marketing firms -- named the largest independent U.S. search marketing agency by Advertising Age and among Deloitte's 2011 Technology Fast 500™. Founded in 2002, The Search Agency has grown to more than 180 employees worldwide with headquarters in Los Angeles, CA, and additional offices in San Francisco, East Greenwich, Baltimore, London, Toronto and Bangalore. For more information, go to

About AdMax Local
AdMax Local is the first fully automated platform that enables resellers of paid search to price, build, manage, optimize and report on high quality, hyper-local search campaigns for multiple businesses at scale. Launched in the US market in 2013, and available in the European and Asian Pacific markets since 2009, AdMax Local has been deployed with tens of thousands of international clients, driving returns that far exceed the industry average for large-scale local search campaigns.

Designed for marketing agencies, media resellers, franchisors and other businesses looking to add search engine marketing to their service portfolio or improve the performance and profitability of their existing SEM business, AdMax Local frees businesses from being forced to choose quality search campaigns over profitable campaigns. For the first time businesses have an alternative to the traditional Agency model of SEM management, and are now able to automate all aspects of an SEM campaign -- from sales, deployment and account creation, to bidding and management -- while still running high-quality, hyper-local campaigns. For more information go to

About MoFuse
MoFuse is the leader in Mobile Web Solutions for small and medium businesses. Our mission is to make every business a mobile success story by getting them a mobile presence and helping them to grow their business through mobile marketing. We offer a mobile web content management platform that facilitates creating mobile sites, mobile coupons, data capture forms, m-Commerce and other features to facilitate mobile interactions. MoFuse provides a Software-as-a-Service (SaaS) platform and best practice driven, "Build-It-For-Me" services. For our Channel Partners we provide private label mobile services and platform integration to offer mobile web solutions for their client base. We host and optimize mobile sites for display on every mobile device worldwide.

Founded in 2008, we make the mobile web affordable and easy for small and medium businesses through our Partners. Our Channel Partners include directory services, newspapers, media companies, business service providers and franchisors who reach local businesses.

Darcy Cobb
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that Machkey International Company will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Machkey provides advanced connectivity solutions for just about everyone. Businesses or individuals, Machkey is dedicated to provide high-quality and cost-effective products to meet all your needs.
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
Docker is hot. However, as Docker container use spreads into more mature production pipelines, there can be issues about control of Docker images to ensure they are production-ready. Is a promotion-based model appropriate to control and track the flow of Docker images from development to production? In his session at DevOps Summit, Fred Simon, Co-founder and Chief Architect of JFrog, will demonstrate how to implement a promotion model for Docker images using a binary repository, and then show h...
As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ability. Many are unable to effectively engage and inspire, creating forward momentum in the direction of desired change. Renowned for its approach to leadership and emphasis on their people, organizations increasingly look to our military for insight into these challenges.
The IoT is upon us, but today’s databases, built on 30-year-old math, require multiple platforms to create a single solution. Data demands of the IoT require Big Data systems that can handle ingest, transactions and analytics concurrently adapting to varied situations as they occur, with speed at scale. In his session at @ThingsExpo, Chad Jones, chief strategy officer at Deep Information Sciences, will look differently at IoT data so enterprises can fully leverage their IoT potential. He’ll sha...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi's VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driv...
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
The enterprise is being consumerized, and the consumer is being enterprised. Moore's Law does not matter anymore, the future belongs to business virtualization powered by invisible service architecture, powered by hyperscale and hyperconvergence, and facilitated by vertical streaming and horizontal scaling and consolidation. Both buyers and sellers want instant results, and from paperwork to paperless to mindless is the ultimate goal for any seamless transaction. The sweetest sweet spot in innov...
SYS-CON Events announced today that Key Information Systems, Inc. (KeyInfo), a leading cloud and infrastructure provider offering integrated solutions to enterprises, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Key Information Systems is a leading regional systems integrator with world-class compute, storage and networking solutions and professional services for the most advanced softwa...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The modern software development landscape consists of best practices and tools that allow teams to deliver software in a near-continuous manner. By adopting a culture of automation, measurement and sharing, the time to ship code has been greatly reduced, allowing for shorter release cycles and quicker feedback from customers and users. Still, with all of these tools and methods, how can teams stay on top of what is taking place across their infrastructure and codebase? Hopping between services a...
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement. In his session at @DevOpsSummit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
DevOps and Continuous Delivery software provider XebiaLabs has announced it has been selected to join the Amazon Web Services (AWS) DevOps Competency partner program. The program is designed to highlight software vendors like XebiaLabs who have demonstrated technical expertise and proven customer success in DevOps and specialized solution areas like Continuous Delivery. DevOps Competency Partners provide solutions to, or have deep experience working with AWS users and other businesses to help t...
Enterprises can achieve rigorous IT security as well as improved DevOps practices and Cloud economics by taking a new, cloud-native approach to application delivery. Because the attack surface for cloud applications is dramatically different than for highly controlled data centers, a disciplined and multi-layered approach that spans all of your processes, staff, vendors and technologies is required. This may sound expensive and time consuming to achieve as you plan how to move selected applicati...