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The Search Agency Acquires MoFuse

Acquisition Advances Agency's Local and Mobile Marketing Offerings

LOS ANGELES, CA -- (Marketwired) -- 06/27/14 -- The Search Agency, a global online marketing firm and one of the largest independent U.S. search marketing agencies, has announced that it has completed the acquisition of MoFuse, the leader in mobile web solutions for small and local businesses. With this acquisition, The Search Agency now offers a more comprehensive digital marketing solution -- complete with a robust mobile web management platform and search marketing solution -- helping small businesses extend their online presence and better succeed in local marketing efforts. As part of the acquisition, the MoFuse platform will be integrated within The Search Agency's AdMax® Local platform, the first fully-automated platform introduced to enable resellers of paid search to price, build, manage, optimize and report on high quality, hyper-local search campaigns for multiple businesses at scale.

Through the integration with MoFuse, The Search Agency's AdMax Local reseller partners can now also enable local businesses to build and drive traffic to high quality mobile sites. The platform also gives resellers the means to manage both the landing page and traffic generation of their sites, which enables them to better optimize and drive greater leads for their products and services.

"Marketers that are creating online local campaigns must focus on presence, leads and activation. Before you can create a digital marketing campaign, you must establish an online and mobile presence to be easily found by new and existing customers," said Ben Gibson, global managing director of AdMax Local and international agency services, The Search Agency. "With the acquisition of MoFuse, The Search Agency can now manage both the site creation and the generation of traffic to direct to those destinations. This comprehensive experience will drive more calls and greater lead volume while inciting more website visits, allowing them to meet their revenue goals quicker."

The acquisition of MoFuse will also provide AdMax Local resellers with more sophisticated call tracking functionality, enabling businesses to better understand where digital marketing activity should be focused. The Search Agency's Specialist Design Team will build fully custom sites to align with each brand's goals and manage both pre- and post-click experiences, driving improved campaign results.

"We share The Search Agency's vision to align all digital marketing capabilities into a one-stop-shop -- from the creation of engaging mobile web experiences to the mechanisms that drive action," said Annette Tonti, CEO, MoFuse. "Together, MoFuse and AdMax Local can now provide a single platform for businesses to maximize their online marketing strategies across multiple platforms."

MoFuse will be folded into The Search Agency's portfolio of companies, and its platform is available for The Search Agency and its AdMax Local partners for immediate use. To learn more about The Search Agency's AdMax Local solution, visit: http://www.thesearchagency.com/admax2local/

About The Search Agency
The Search Agency is a global online marketing firm that combines high-tech and high-touch strategies to help clients engage their customers online and measure ROI beyond a reasonable doubt. With a deep-rooted history in paid search and SEO, The Search Agency understands how activity on the web intersects at search, and executes smart digital marketing strategies that drive measurable results across multiple platforms. Services include Paid Search, SEO, Landing Page Optimization, Display Media, Social Media and Comparison Shopping Management, which are strategically leveraged to maximize the efficacy of clients' integrated marketing campaigns. The company is one of the nation's largest and fastest growing search marketing firms -- named the largest independent U.S. search marketing agency by Advertising Age and among Deloitte's 2011 Technology Fast 500™. Founded in 2002, The Search Agency has grown to more than 180 employees worldwide with headquarters in Los Angeles, CA, and additional offices in San Francisco, East Greenwich, Baltimore, London, Toronto and Bangalore. For more information, go to http://www.thesearchagency.com.

About AdMax Local
AdMax Local is the first fully automated platform that enables resellers of paid search to price, build, manage, optimize and report on high quality, hyper-local search campaigns for multiple businesses at scale. Launched in the US market in 2013, and available in the European and Asian Pacific markets since 2009, AdMax Local has been deployed with tens of thousands of international clients, driving returns that far exceed the industry average for large-scale local search campaigns.

Designed for marketing agencies, media resellers, franchisors and other businesses looking to add search engine marketing to their service portfolio or improve the performance and profitability of their existing SEM business, AdMax Local frees businesses from being forced to choose quality search campaigns over profitable campaigns. For the first time businesses have an alternative to the traditional Agency model of SEM management, and are now able to automate all aspects of an SEM campaign -- from sales, deployment and account creation, to bidding and management -- while still running high-quality, hyper-local campaigns. For more information go to http://www.thesearchagency.com/admax2local/

About MoFuse
MoFuse is the leader in Mobile Web Solutions for small and medium businesses. Our mission is to make every business a mobile success story by getting them a mobile presence and helping them to grow their business through mobile marketing. We offer a mobile web content management platform that facilitates creating mobile sites, mobile coupons, data capture forms, m-Commerce and other features to facilitate mobile interactions. MoFuse provides a Software-as-a-Service (SaaS) platform and best practice driven, "Build-It-For-Me" services. For our Channel Partners we provide private label mobile services and platform integration to offer mobile web solutions for their client base. We host and optimize mobile sites for display on every mobile device worldwide.

Founded in 2008, we make the mobile web affordable and easy for small and medium businesses through our Partners. Our Channel Partners include directory services, newspapers, media companies, business service providers and franchisors who reach local businesses.

Darcy Cobb
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