|By Marketwired .||
|June 27, 2014 11:15 AM EDT||
LOS ANGELES, CA -- (Marketwired) -- 06/27/14 -- The Search Agency, a global online marketing firm and one of the largest independent U.S. search marketing agencies, has announced that it has completed the acquisition of MoFuse, the leader in mobile web solutions for small and local businesses. With this acquisition, The Search Agency now offers a more comprehensive digital marketing solution -- complete with a robust mobile web management platform and search marketing solution -- helping small businesses extend their online presence and better succeed in local marketing efforts. As part of the acquisition, the MoFuse platform will be integrated within The Search Agency's AdMax® Local platform, the first fully-automated platform introduced to enable resellers of paid search to price, build, manage, optimize and report on high quality, hyper-local search campaigns for multiple businesses at scale.
Through the integration with MoFuse, The Search Agency's AdMax Local reseller partners can now also enable local businesses to build and drive traffic to high quality mobile sites. The platform also gives resellers the means to manage both the landing page and traffic generation of their sites, which enables them to better optimize and drive greater leads for their products and services.
"Marketers that are creating online local campaigns must focus on presence, leads and activation. Before you can create a digital marketing campaign, you must establish an online and mobile presence to be easily found by new and existing customers," said Ben Gibson, global managing director of AdMax Local and international agency services, The Search Agency. "With the acquisition of MoFuse, The Search Agency can now manage both the site creation and the generation of traffic to direct to those destinations. This comprehensive experience will drive more calls and greater lead volume while inciting more website visits, allowing them to meet their revenue goals quicker."
The acquisition of MoFuse will also provide AdMax Local resellers with more sophisticated call tracking functionality, enabling businesses to better understand where digital marketing activity should be focused. The Search Agency's Specialist Design Team will build fully custom sites to align with each brand's goals and manage both pre- and post-click experiences, driving improved campaign results.
"We share The Search Agency's vision to align all digital marketing capabilities into a one-stop-shop -- from the creation of engaging mobile web experiences to the mechanisms that drive action," said Annette Tonti, CEO, MoFuse. "Together, MoFuse and AdMax Local can now provide a single platform for businesses to maximize their online marketing strategies across multiple platforms."
MoFuse will be folded into The Search Agency's portfolio of companies, and its platform is available for The Search Agency and its AdMax Local partners for immediate use. To learn more about The Search Agency's AdMax Local solution, visit: http://www.thesearchagency.com/admax2local/
About The Search Agency
The Search Agency is a global online marketing firm that combines high-tech and high-touch strategies to help clients engage their customers online and measure ROI beyond a reasonable doubt. With a deep-rooted history in paid search and SEO, The Search Agency understands how activity on the web intersects at search, and executes smart digital marketing strategies that drive measurable results across multiple platforms. Services include Paid Search, SEO, Landing Page Optimization, Display Media, Social Media and Comparison Shopping Management, which are strategically leveraged to maximize the efficacy of clients' integrated marketing campaigns. The company is one of the nation's largest and fastest growing search marketing firms -- named the largest independent U.S. search marketing agency by Advertising Age and among Deloitte's 2011 Technology Fast 500. Founded in 2002, The Search Agency has grown to more than 180 employees worldwide with headquarters in Los Angeles, CA, and additional offices in San Francisco, East Greenwich, Baltimore, London, Toronto and Bangalore. For more information, go to http://www.thesearchagency.com.
About AdMax Local
AdMax Local is the first fully automated platform that enables resellers of paid search to price, build, manage, optimize and report on high quality, hyper-local search campaigns for multiple businesses at scale. Launched in the US market in 2013, and available in the European and Asian Pacific markets since 2009, AdMax Local has been deployed with tens of thousands of international clients, driving returns that far exceed the industry average for large-scale local search campaigns.
Designed for marketing agencies, media resellers, franchisors and other businesses looking to add search engine marketing to their service portfolio or improve the performance and profitability of their existing SEM business, AdMax Local frees businesses from being forced to choose quality search campaigns over profitable campaigns. For the first time businesses have an alternative to the traditional Agency model of SEM management, and are now able to automate all aspects of an SEM campaign -- from sales, deployment and account creation, to bidding and management -- while still running high-quality, hyper-local campaigns. For more information go to http://www.thesearchagency.com/admax2local/
MoFuse is the leader in Mobile Web Solutions for small and medium businesses. Our mission is to make every business a mobile success story by getting them a mobile presence and helping them to grow their business through mobile marketing. We offer a mobile web content management platform that facilitates creating mobile sites, mobile coupons, data capture forms, m-Commerce and other features to facilitate mobile interactions. MoFuse provides a Software-as-a-Service (SaaS) platform and best practice driven, "Build-It-For-Me" services. For our Channel Partners we provide private label mobile services and platform integration to offer mobile web solutions for their client base. We host and optimize mobile sites for display on every mobile device worldwide.
Founded in 2008, we make the mobile web affordable and easy for small and medium businesses through our Partners. Our Channel Partners include directory services, newspapers, media companies, business service providers and franchisors who reach local businesses.
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., will discuss how these tools can be leveraged to develop a lasting competitive advanta...
Mar. 25, 2017 07:45 AM EDT Reads: 2,502
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
Mar. 25, 2017 06:45 AM EDT Reads: 991
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Mar. 25, 2017 06:45 AM EDT Reads: 667
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
Mar. 25, 2017 06:45 AM EDT Reads: 2,650
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Mar. 25, 2017 06:30 AM EDT Reads: 1,452
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
Mar. 25, 2017 06:15 AM EDT Reads: 1,574
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Mar. 25, 2017 05:30 AM EDT Reads: 1,334
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership abi...
Mar. 25, 2017 05:00 AM EDT Reads: 10,822
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to transi...
Mar. 25, 2017 05:00 AM EDT Reads: 5,922
After more than five years of DevOps, definitions are evolving, boundaries are expanding, ‘unicorns’ are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps ‘done’, or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like? In this Power Panel at DevOps Summit, moderated by DevOps Summit Conference Chair Andi Mann, panelists l...
Mar. 25, 2017 05:00 AM EDT Reads: 9,619
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Mar. 25, 2017 03:00 AM EDT Reads: 5,657
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Mar. 25, 2017 02:00 AM EDT Reads: 2,790
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Mar. 25, 2017 01:45 AM EDT Reads: 1,429
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Mar. 25, 2017 12:15 AM EDT Reads: 1,581
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
Mar. 25, 2017 12:00 AM EDT Reads: 510