|By Jason Mondanaro||
|July 1, 2014 11:00 AM EDT||
The Mass Technology Leadership Council (MassTLC) recently hosted the The Value of Things (VoT): MassTLC IoT Conference in Waltham, Massachusetts. There was surprisingly little disagreement between the various panelists on the future of the Internet of Things (IoT), but probably not in the way you might expect. Sure everyone was in agreement about the billions of devices and trillions of dollars in market growth; however, something else was afoot. Nearly all the panelists were in agreement that the free-for-all model of the consumer Internet and mobile markets would not repeat itself. With IoT, the sheer number of devices and their pervasiveness has already put governments and regulators around the world on notice. Here's the consensus: design your system to support an opt-in model with high security and concerns for privacy otherwise, within the next 5 years, you will be shut-out.
How does one develop a user model for managing so many devices and complex networks? I think the trick is to leverage the already familiar analogs. Keynote speaker, Sanjay Sarma, Director of Digital Learning, MIT; Founder, MIT's Auto-ID Center spoke about connected cars. Cars have hundreds of devices in them today and no one thinks about each individual one. Instead people interact with the car on a higher level. Sanjay proposed a user model where communication occurs with avatars or in this case he called it a "Carvatar." Interaction is just like any other Avatar online, be it real or robotic. The intelligent car is then able to answer questions like "How much fuel do you have?" or "What is the cabin temperature?" However, the Avatar needs to have more capabilities than just simple factual statements, builders of these Avatars need to give them agency to ensure they have the ability to organize their subordinate devices into a set of questions and commands that supports a useful conversation and interaction:
Owner: Car, what is the cabin temperature?
Car: 78 degrees
Owner: Car, Set temperature target to 68 degrees.
Collapsing all the interaction from dozens of individual knobs and buttons to a single smart interface with an agent is great, but it isn't enough. Sanjay also referenced the pet peeve many of us have with the current smart devices in the world today: they are designed for local pairing over say Wi-Fi or Bluetooth, which is limiting. I don't pair my phone to my wife's car because it will wipe out the pairing already configured for her phone nor can I switch control of the music to my daughter's phone while I retain control over navigation. In order for these Agents to be truly useful and innovative they must be able to have multiple and varied relationships with other devices.
This leads to my own vision: a social network of things that I believe is a user model humans can again relate with. Think about your device Avatar in terms of a social network. The device should be configurable to accept relationships with some parameters, and to build its own circles or lists (but with privacy and security settings that actually work!). For example, a device should have a circle called "owners" but also a circle called "siblings" where any device whose "owner" is the same as my own I can consider a "sibling." Imagine a circle such as "devices near me." Such a circle is less intimate so you probably want to share a lot less with that group of device "acquaintances." You can imagine using a simple set of rules to build out a handful of these circles. The devices can then go beyond simple self-organizing meshes for networking and develop more complex relationships of varying duration. Back to our car example, perhaps a car will broadcast "I'm braking" to members of the "nearby circle", but only "owners" can interrogate the temperature and command temperature changes.
Finally, what do these user models mean for the business model? For a start, if data is all opt-in and regulations prevent the reselling of data, you should plan to demonstrate the value of your application and charge for that value directly to the beneficiaries. Are you able to reduce repairs and maintenance? Offer a lower support contract for the up-front purchase of the application or instrumented devices. Does your application make cars safer? Turn insurance companies into channels and split the savings with them. Offer peace of mind to parents and pet owners with a park geo-fence that charges a per use fee as kids or pets enter the space. The business models will be as endless as the applications waiting to be brought to market and MetraTech is looking forward to supporting you all in this endeavor.
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
Jan. 16, 2017 05:30 AM EST Reads: 1,059
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive ad...
Jan. 16, 2017 05:15 AM EST Reads: 1,488
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these idea...
Jan. 16, 2017 04:30 AM EST Reads: 4,465
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
Jan. 16, 2017 04:00 AM EST Reads: 3,685
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
Jan. 16, 2017 04:00 AM EST Reads: 5,242
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
Jan. 16, 2017 03:30 AM EST Reads: 5,205
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
Jan. 16, 2017 03:30 AM EST Reads: 2,826
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of C...
Jan. 16, 2017 03:15 AM EST Reads: 5,710
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 16, 2017 03:00 AM EST Reads: 2,359
The idea behind this session is my blog post - 5 Logstash Alternatives - which is unfortunately too short to do the presented log shippers justice. In his session at @DevOpsSummit at 20th Cloud Expo, Radu Gheorghe, Software Engineer at Sematext Group, will talk more about the things that matter: kinds of buffers, protocols, ways of parsing, correlating and de-duplicating messages, as well as supported inputs and outputs. And of course performance. All this should let you know which log shipper...
Jan. 16, 2017 03:00 AM EST Reads: 1,182
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
Jan. 16, 2017 02:30 AM EST Reads: 3,895
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Jan. 16, 2017 01:45 AM EST Reads: 2,648
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed ...
Jan. 16, 2017 01:45 AM EST Reads: 6,132
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
Jan. 16, 2017 01:15 AM EST Reads: 4,143
"Splunk basically takes machine data and we make it usable, valuable and accessible for everyone. The way that plays in DevOps is - we need to make data-driven decisions to delivering applications," explained Andi Mann, Chief Technology Advocate at Splunk and @DevOpsSummit Conference Chair, in this SYS-CON.tv interview at @DevOpsSummit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 16, 2017 12:45 AM EST Reads: 1,910