Welcome!

News Feed Item

C Spire Opens New State-of-the-Art Retail Store in Batesville to Showcase Customer Inspired Communication Services and Technology Products

C Spire unveiled its new 3,458 square foot, customer-inspired store in Batesville today – promising to transform and redefine the retail shopping experience with a new, fresh approach that captures the imagination, discovery and excitement associated with shopping.

The new store, located at 191 Covenant Crossing, is the result of more than a year of exploration and research by C Spire - all designed to deliver on the company’s customer inspiration promise and bring to life a shopping experience like no other by creating a more interactive and inviting store environment.

“Like all of our markets, Batesville is unique - so we designed our new retail experience around the people who matter the most to us – our customers,” said David Hayes, vice president of Marketing for C Spire. “We looked at how consumers use technology and built our store from the ground up to reflect that reality.”

Hayes said the Batesville store, which was previously located at 167 Lakewood Drive, delivers an interactive shopping experience that mirrors how customers live, work and play and will help the company move closer to its goal of becoming known as one of the nation’s premiere retailers.

No detail escaped the focus of the team responsible for bringing the company’s vision of a reinvented retail experience to life. Colors, store layout, designs, materials and service delivery all were scrutinized with the goal of appealing to a multi-generational cross section of consumers. The store is highlighted with reclaimed hardwood, Hayes said.

C Spire even commissioned Oxford artist Bradley Gordon, a Mississippi Delta native, to complete a special oil on canvas painting of the company’s iconic brand logo that is prominently displayed on an inside wall visible to shoppers when they enter the store.

The store, which officially opened on June 18, held a grand opening today with a ribbon-cutting, reception and celebration featuring C Spire executives, city officials and local business and community leaders. Food, prizes and giveaways were part of the party atmosphere and program along with entertainment by classical guitarist Franck Dayan.

Modular, Flexible Design

Everything inside the store is modular, scalable and designed for ultimate flexibility, according to Hayes. The store highlights C Spire’s consumer and business telecommunications and technology products and services, devices and accessories across four unique areas – explore, live, work and play.

  • A new Live area features a smart tech display wall with devices, accessories and other applications that consumers can discover, explore and learn how they can be used in everyday life. The section focuses on topics like health, home security and entertainment.
  • A Work section highlights products and services offered by C Spire Business Solutions, including demonstrations of “Find-me-follow-me,” IP Voice device features, Push-to-Talk service, wireless phones, hosted Exchange email services and customer testimonials on touchscreen video displays.
  • A Play area that encourages customers to shop and play in an open and interactive space. The area helps consumers understand and learn how apps, accessories and devices can work together.
  • An Explore area has walls that highlight C Spire’s diverse music accessories line up complimented by digital monitors with product information.

“C Spire is customer inspired and we want customers to feel that from the moment they walk through our doors,” Hayes said. “Our new retail design makes it easy for customers to learn more and fully immerse themselves in a personalized and relevant shopping experience.”

Enhanced Service Experience

What consumers won’t see in the new Batesville store is the traditional retail “cash register” counters. Instead, those have been replaced with round “learning tables” that allow for natural conversations with C Spire CREW members, who are equipped with tablets supported by a point-of-sale system that offers flexibility for helping consumers anywhere in the store.

Customers also won’t see printed product information common in most stores. That’s been replaced by digital signage, e-brochures and interactive video monitors, offering consumers the information they want and need literally at their fingertips while giving C Spire the flexibility of updating messaging faster and more efficiently.

Store Details

The Batesville store’s hands-on design aims to engage shoppers and provide a “try before you buy” customer inspired service experience, according to Nick Williams, market manager for C Spire in Batesville. Williams and his 12-member staff are trained to assist consumer and business customers with individual purchasing decisions, customer-inspired service and technical support. Regular store hours of operation are Monday through Saturday 9 a.m. to 7 p.m.

“We’re proud of our new store, but we’re even more excited about continuing to contribute to the economic development of this region,” Williams said. The new retail location builds on C Spire’s significant capital and network investments in Batesville and Panola County, including availability of 4G LTE services and plans to provide ultra-fast 1 Gbps consumer broadband Internet service that’s 100 times faster than the national average.

For more information on C Spire’s retail operations, network expansion and overall community investment, visit www.cspire.com.

About C Spire

C Spire is a diversified telecommunications and technology services company that provides world-class service and a superior, comprehensive suite of customer-inspired wireless communications, high-speed Internet access and a range of other telecommunications products and services to consumers and businesses. This news release and other announcements are available at www.cspire.com/news. For more information about C Spire, visit www.cspire.com or follow us on Facebook at www.facebook.com/cspire or Twitter at www.twitter.com/cspire.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
"Splunk basically takes machine data and we make it usable, valuable and accessible for everyone. The way that plays in DevOps is - we need to make data-driven decisions to delivering applications," explained Andi Mann, Chief Technology Advocate at Splunk and @DevOpsSummit Conference Chair, in this SYS-CON.tv interview at @DevOpsSummit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"Logz.io is a log analytics platform. We offer the ELK stack, which is the most common log analytics platform in the world. We offer it as a cloud service," explained Tomer Levy, co-founder and CEO of Logz.io, in this SYS-CON.tv interview at DevOps Summit, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
In his session at @DevOpsSummit at 19th Cloud Expo, Robert Doyle, lead architect at eCube Systems, will examine the issues and need for an agile infrastructure and show the advantages of capturing developer knowledge in an exportable file for migration into production. He will introduce the use of NXTmonitor, a next-generation DevOps tool that captures application environments, dependencies and start/stop procedures in a portable configuration file with an easy-to-use GUI. In addition to captur...
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Due of the rise of Hadoop, many enterprises are now deploying their first small clusters of 10 to 20 servers. At this small scale, the complexity of operating the cluster looks and feels like general data center servers. It is not until the clusters scale, as they inevitably do, when the pain caused by the exponential complexity becomes apparent. We've seen this problem occur time and time again. In his session at Big Data Expo, Greg Bruno, Vice President of Engineering and co-founder of StackIQ...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of D...
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Dave McCarthy, Director of Products at Bsquare Corporation; Alan Williamson, Principal ...
DevOps and microservices are permeating software engineering teams broadly, whether these teams are in pure software shops but happen to run a business, such Uber and Airbnb, or in companies that rely heavily on software to run more traditional business, such as financial firms or high-end manufacturers. Microservices and DevOps have created software development and therefore business speed and agility benefits, but they have also created problems; specifically, they have created software securi...