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Mamma Chia Launches New Vitality + Energy Beverages

First Drink Combining the Power of Chia With the Clean Energy of Guayusa

CARLSBAD, CA -- (Marketwired) -- 06/27/14 -- Mamma Chia, the organic food and beverage company that originated the chia beverage category and continues to be the chia product leader and innovator, is revolutionizing energy drinks! The new Vitality + Energy beverage is a truly healthy, clean energy line that combines the nutritional powerhouse of chia, with the natural energy source of Guayusa (gwhy-you-sa).

Mamma Chia Vitality + Energy organic beverages combine the powerful nutrients of chia with the pure, clean energy of Guayusa and refreshing organic fruit juices. The result is a delicious beverage that delivers 2500 mg of Omega-3s, 90 mg of natural caffeine (about as much in an 8 oz. cup of coffee), twice the antioxidants of a cup of green tea, along with fiber and protein.

The new Vitality + Energy organic beverages, along with all Mamma Chia products, are Non-GMO Verified, gluten-free, vegan, Kosher and Certified Organic by the USDA.

Retailing for $2.99, the Vitality + Energy organic beverages are available in four flavors: Blackberry Blast, Cherry Charge, Raspberry Razz and Grape Power.

Mamma Chia's Vitality + Energy drinks are debuting at the Fancy Foods Show in New York City and will be available September 2014 in select retailers, including Whole Foods, Safeway and Target.

Guayusa has been part of the Amazonian culture for more than 2,000 years, treasured for its unique balance of caffeine, antioxidants and vitamins, along with its energizing effects. It is found in the leaves of the holly tree native to the Amazon Rainforest of Ecuador. Guayusa provides a smooth, clean caffeine that delivers balanced and sustained energy without the jitters and crashes typically associated with coffee, energy drinks or other sources of caffeine.

Chia seeds are packed with the richest plant-based source of Omega-3s. An excellent source of dietary fiber, complete protein and antioxidants, the ancient seed was held in high esteem by both the Maya and Aztecs for increasing vitality and strength.

"Mamma Chia has created an entirely new class of energy drinks. Vitality + Energy is perfect for active souls seeking a truly healthy and nutritious energy beverage," said Janie Hoffman, Mamma Chia founder and chief executive officer, and author of Chia Vitality (Random House - April 2014) and The Chia Cookbook (Ten Speed Press - September 2014). "We found that Guayusa is one of the best all-natural sources of caffeine providing clean, sustained energy. Combined with the powerful nutrients in chia, our new beverages revitalize, energize and nourish your entire body and soul."

Lightly sweetened with only 14 grams of organic cane sugar, one bottle of Mamma Chia Vitality + Energy (10 oz.) delivers:

  • More than an entire day's worth of Omega-3s (2500 mg)
  • 25 percent of one's daily fiber (6 grams)
  • 4 grams of complete protein
  • 90 mg of natural caffeine
  • Calcium, powerful antioxidants and valuable minerals
  • 120 calories

About Mamma Chia
Mamma Chia is a conscious and sustainable company with a mission to share the magic of chia through delicious, high-quality, organic chia-based foods and beverages. Founded in 2009, Mamma Chia is a category innovator and maker of the first-to-market chia beverage, as well as the Chia Squeeze Vitality Snack. Mamma Chia was created by founder and chief executive officer, Janie Hoffman, in the kitchen of her small, rural farm outside of San Diego. Selected as a 2014 Breakout Brand by Beverage World and named 2013 Best Retail Brand by Nutritional Outlook, Mamma Chia is a Certified B Corporation, a member of 1% for the Planet and a founding member of the Slow Money Alliance. Mamma Chia donates one percent of sales to support farmers, community groups and organizations that build healthy local food systems. Mamma Chia is available in mainstream grocery stores and natural food markets in the US and Canada. For more information, visit www.MammaChia.com.

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Media Contact:
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KCPR
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