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Lytro Launches 'Lytro Photo Adventure' for Once-in-a-Lifetime Photography Experience
|By Business Wire
|June 30, 2014 08:05 AM EDT
Lytro, Inc. today announced the Lytro Photo Adventure – a chance for
five photographers to win a once-in-a-lifetime, all-expenses-paid trip
to Iceland to take part in an exclusive photo shoot with Chris
Burkard, a premier adventure lifestyle photographer who serves as
the senior staff photographer for Surfer Magazine.
By pre-ordering the LYTRO ILLUM light field camera and submitting a
photo shoot idea, photographers will be eligible to win a spot in the
challenge. Participants in this exclusive opportunity will gain
high-caliber, hands-on training on the LYTRO ILLUM camera and create
images of potentially historic importance as light field photography
prepares to transform the photography landscape.
“This is a once-in-a-lifetime trip for creative pioneers to shoot in one
of the most beautiful places on the planet alongside one of the most
prominent photographers in the world,” said Azmat Ali, vice president of
marketing for Lytro. “In exploring the different ways to inspire
creative use of light field technology in everyday photography, we
identified this contest as the perfect way to celebrate the early
adopters that will shape the future of photography.”
LYTRO ILLUM captures the color, intensity and direction of every light
ray flowing into the camera, providing a massive amount of visual
information that allows photographers to recreate sights and scenes on a
truly experiential canvas. After image capture, Lytro’s innovative
software platform empowers photographers to adjust aspects of images
that were previously fixed, such as focus, tilt, perspective shift and
depth of field.
“I have shot Iceland many times, but never in the way that LYTRO ILLUM
will allow me to,” said Burkard, winner of the 2010 Red Bull Illume
Image Quest whose work is layered by surf, outdoor, lifestyle and travel
subjects and the search for wild, remote destinations and offbeat
landscapes. “I cannot wait to experience this new photographic canvas
with other photographers and capture the beauty of Iceland in its purest
To enter the Lytro Photo Adventure, photographers must do the following:
Pre-order the LYTRO ILLUM camera directly from Lytro before July 31,
2014 by visiting preorder.lytro.com.
(Note: U.S. only.)
Upload three original images that demonstrate how the photographer
plans to tell a unique visual story leveraging LYTRO ILLUM’s refocus
ability. All three images must be of the same visual scene, captured
from the same angle, with the same exposure and lighting, but the
focus should be distinctly different in each image.
Winners will be judged and selected based on how compelling their visual
story is, creativity, originality and use of shifting focal points.
Winners will be notified in September 2014. For official rules, visit https://www.lytro.com/contest_official_rules/.
As part of this exclusive adventure, winners will explore Iceland’s
remarkable outdoor offerings through a number of possible activities the
region is famous for, such as paddle boarding, surfing, climbing, ice
cave exploration, hiking, Northern Lights viewing, mountain biking,
whale watching and more.
In addition to the five grand-prize winners, twenty first-place winners
will be selected for an all-expenses-paid trip to attend the Medium
Festival of Photography in San Diego.
LYTRO ILLUM Availability
The LYTRO ILLUM camera will ship starting July 31, 2014, for a retail
price of $1,599.
In addition to the Lytro Photo Adventure, Lytro is offering a variety of
exclusive opportunities to those who pre-order the camera before July
31, including a specially engraved LYTRO ILLUM for an introductory price
of $1,499. Pre-orders also come with an extended two-year warranty and a
special camera strap, as well as insider access to premium customer
support, educational training, videos and more. Even after the product
ships, this nucleus of early adopters will continue to receive
ground-floor insight and training from Lytro Light Field Photography
For more information about LYTRO ILLUM, please visit lytro.com/camera.
Lytro is reinventing photography by combining a novel hardware array
with cutting-edge computational graphics to capture a more complete and
immersive picture of the world in three dimensions. Lytro is the first
company to bring an entirely new category, Light Field Photography, to
the consumer and professional markets by transforming the camera into a
powerful computational photography platform that fundamentally captures
a richer set of image data compared to conventional digital or film
cameras. Founder and Executive Chairman Dr. Ren Ng, whose Ph.D. research
on Light Field Photography won Stanford University's prize for
best thesis in computer science in 2006, as well as the internationally
recognized ACM Dissertation award, founded the company in 2006. For
additional information, visit Lytro.com.
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