Welcome!

News Feed Item

Lytro Launches 'Lytro Photo Adventure' for Once-in-a-Lifetime Photography Experience

Lytro, Inc. today announced the Lytro Photo Adventure – a chance for five photographers to win a once-in-a-lifetime, all-expenses-paid trip to Iceland to take part in an exclusive photo shoot with Chris Burkard, a premier adventure lifestyle photographer who serves as the senior staff photographer for Surfer Magazine.

By pre-ordering the LYTRO ILLUM light field camera and submitting a photo shoot idea, photographers will be eligible to win a spot in the challenge. Participants in this exclusive opportunity will gain high-caliber, hands-on training on the LYTRO ILLUM camera and create images of potentially historic importance as light field photography prepares to transform the photography landscape.

“This is a once-in-a-lifetime trip for creative pioneers to shoot in one of the most beautiful places on the planet alongside one of the most prominent photographers in the world,” said Azmat Ali, vice president of marketing for Lytro. “In exploring the different ways to inspire creative use of light field technology in everyday photography, we identified this contest as the perfect way to celebrate the early adopters that will shape the future of photography.”

LYTRO ILLUM captures the color, intensity and direction of every light ray flowing into the camera, providing a massive amount of visual information that allows photographers to recreate sights and scenes on a truly experiential canvas. After image capture, Lytro’s innovative software platform empowers photographers to adjust aspects of images that were previously fixed, such as focus, tilt, perspective shift and depth of field.

“I have shot Iceland many times, but never in the way that LYTRO ILLUM will allow me to,” said Burkard, winner of the 2010 Red Bull Illume Image Quest whose work is layered by surf, outdoor, lifestyle and travel subjects and the search for wild, remote destinations and offbeat landscapes. “I cannot wait to experience this new photographic canvas with other photographers and capture the beauty of Iceland in its purest form.”

To enter the Lytro Photo Adventure, photographers must do the following:

  • Pre-order the LYTRO ILLUM camera directly from Lytro before July 31, 2014 by visiting preorder.lytro.com. (Note: U.S. only.)
  • Upload three original images that demonstrate how the photographer plans to tell a unique visual story leveraging LYTRO ILLUM’s refocus ability. All three images must be of the same visual scene, captured from the same angle, with the same exposure and lighting, but the focus should be distinctly different in each image.

Winners will be judged and selected based on how compelling their visual story is, creativity, originality and use of shifting focal points. Winners will be notified in September 2014. For official rules, visit https://www.lytro.com/contest_official_rules/.

As part of this exclusive adventure, winners will explore Iceland’s remarkable outdoor offerings through a number of possible activities the region is famous for, such as paddle boarding, surfing, climbing, ice cave exploration, hiking, Northern Lights viewing, mountain biking, whale watching and more.

In addition to the five grand-prize winners, twenty first-place winners will be selected for an all-expenses-paid trip to attend the Medium Festival of Photography in San Diego.

LYTRO ILLUM Availability

The LYTRO ILLUM camera will ship starting July 31, 2014, for a retail price of $1,599.

In addition to the Lytro Photo Adventure, Lytro is offering a variety of exclusive opportunities to those who pre-order the camera before July 31, including a specially engraved LYTRO ILLUM for an introductory price of $1,499. Pre-orders also come with an extended two-year warranty and a special camera strap, as well as insider access to premium customer support, educational training, videos and more. Even after the product ships, this nucleus of early adopters will continue to receive ground-floor insight and training from Lytro Light Field Photography experts.

For more information about LYTRO ILLUM, please visit lytro.com/camera.

About Lytro

Lytro is reinventing photography by combining a novel hardware array with cutting-edge computational graphics to capture a more complete and immersive picture of the world in three dimensions. Lytro is the first company to bring an entirely new category, Light Field Photography, to the consumer and professional markets by transforming the camera into a powerful computational photography platform that fundamentally captures a richer set of image data compared to conventional digital or film cameras. Founder and Executive Chairman Dr. Ren Ng, whose Ph.D. research on Light Field Photography won Stanford University's prize for best thesis in computer science in 2006, as well as the internationally recognized ACM Dissertation award, founded the company in 2006. For additional information, visit Lytro.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
One of the biggest challenges with adopting a DevOps mentality is: new applications are easily adapted to cloud-native, microservice-based, or containerized architectures - they can be built for them - but old applications need complex refactoring. On the other hand, these new technologies can require relearning or adapting new, oftentimes more complex, methodologies and tools to be ready for production. In his general session at @DevOpsSummit at 20th Cloud Expo, Chris Brown, Solutions Marketi...
At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
I think DevOps is now a rambunctious teenager - it's starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
In this presentation, you will learn first hand what works and what doesn't while architecting and deploying OpenStack. Some of the topics will include:- best practices for creating repeatable deployments of OpenStack- multi-site considerations- how to customize OpenStack to integrate with your existing systems and security best practices.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
"We work around really protecting the confidentiality of information, and by doing so we've developed implementations of encryption through a patented process that is known as superencipherment," explained Richard Blech, CEO of Secure Channels Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Effectively SMBs and government programs must address compounded regulatory compliance requirements. The most recent are Controlled Unclassified Information and the EU's GDPR have Board Level implications. Managing sensitive data protection will likely result in acquisition criteria, demonstration requests and new requirements. Developers, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by incorporating changes. In...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...