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Seamless: Stored Value Cards Go Mobile When SEQR Signs Global Partnership Agreement with Leading Distributor InComm
|By Business Wire
|June 30, 2014 09:00 AM EDT
Seamless Distribution AB (STO:SEAM)
Headquarted in Atlanta, InComm is a leading prepaidproduct and
transaction services company. InComm has signed an agreement with
Swedish Seamless (OMX:SEAM) that enables the digitization of the
company’s vast portfolio of closed-loop stored-value cards using the
mobile payment solution SEQR. The card, which can be topped up via
mobile, will also function as a payment account in the SEQR-app and the
US will be the first market to launch.
Retailers are looking for a “Starbucks solution” where you get your
customers to use a reloadable so called closed loop card, at a low
transaction cost while rewarding loyal customers and driving in-store
traffic. That’s exactly what SEQR together with InComm now can offer any
retailer in the US, says Seamless CEO, Peter Fredell.
InComm offers stored-value cards from more than 500 brand partners in
the US. The collaboration opens up InComm’s large client base and
enables stores to digitizetheir gift cards. Research* shows that 46% of
Americans are interested in storing digital gift cards on their phones
and 40% preferto have a digital gift card scanned from their phone
rather than carry an email printout. Through the collaboration consumers
will be able to purchase digital gift cards, digital music, movies and
books, directly in the SEQR-app.
“We’re pleased to partner with Seamless to provide retailers with new
commerce solutions to help drive customer foot traffic in-store,” said
Dave Etling, Senior Vice President of Sales and Account Management for
InComm Digital Solutions. “By offering consumers an expanded selection
of digital stored-value products and digital content, retailers can
foster loyalty among a customer-base that’s constantly on-the-go and
looking for new ways to purchase favouritesongs, games, gift cards and
morefor themselvesand others.”
The partnership will result in significant savings for merchants in
production and distribution costsand will have a very large effect in
creating loyalty to drive customer acquisition. The consumer experience
will be much smoother thanks to the much simplified way to make payments
and top up your card directly in the SEQR-app, Peter Fredell continues.
*November 2013 Consumer Survey Commissioned by InComm
InComm is a leading provider of cutting-edge prepaid products, services
and transaction technologies to retailers, brands and consumers.
InCommsupports more than 400,000 points of distribution and helps
retailers build prepaid card destinations, connects brands with new
markets and gives consumers a simple, secure shopping experience. InComm
stays ahead of emerging trends by analyzing market needs and leveraging
its global, innovative commerce platform, go-to-market expertise and
extensive partner relationships. With 123 global patents, InComm is
headquartered in Atlanta and has offices in North and South America,
Europe and the Asia-Pacific region. For more information, visit or
follow us on Twitter at www.twitter.com/incomm.
For more information:
Kenneth Douglas, Vice President SEQR USA, Inc.+1 727 742 7333, [email protected]
Cecilia Lago Albright, Press Contact Seamless +46707 43 13 45, [email protected]
Leah Gladu, InComm, [email protected],+1
ABOUT SEQR: SEQR (se•cure) is Sweden’s and Europe’s most used mobile
wallet in stores and online. SEQR enables anybody with a smartphone to
pay in stores, at restaurants, parking lots and online, transfer money
at no charge, connect loyalty programs, store receipts digitally and
receive offers and promotions directly through one mobile app. Through
the SEQR app, the user simply scans or taps a QR-code/NFC at check-out
and approves the purchase by entering a PIN code. Fast, smooth and safe,
SEQR’s payment solution enables merchants to lower interchange fees
significantly compared to those charged by traditional card companies.
SEQR’s unique transaction platform has been developed by Seamless, one
of theworld’s largest suppliers of payment systems for mobile phones.
Founded in 2001 and active in 30 countries, Seamless handles more than
3, 1 billion transactions annually through 525 000 active sales outlets.
4 600 merchants have chosen SEQR including Sweden’s largest grocery
chains, fast food chains and national retailer chains including
McDonald’s, Hemköp and Ur&Penn. SEQR was launched in Romania in 2013, in
Finland in 2014 and is scheduled to launch in Belgium in the spring of
2014. In 2013, SEQR won the Mobile Money Global Award for Best Mobile
Money Deployment in Europe. Seamless is traded on Nasdaq OMX Stockholm,
under the SEAM ticker. www.seqr.com
This information was brought to you by Cision http://news.cision.com
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