|By Business Wire||
|June 30, 2014 09:02 AM EDT||
YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, has strengthened its ad visibility product through a partnership with Moat, Inc., a leading MRC-accredited brand intelligence and analytics company. Through the partnership, Moat will provide video viewability measurement for YuMe’s brand advertisers, when third-party verification is requested. Delivering viewable impressions is the first step in effective brand advertising, and YuMe pioneered a proprietary viewability solution beginning in 2011. This partnership builds on its organic ad visibility practices, providing brand advertisers a level of quality above and beyond industry standards.
“Today’s digital ecosystem requires both a proactive and reactive solution for video viewability,” says Bryan Everett, EVP Business Development & Sales Operations, YuMe. “Building on our long-standing focus on video viewability, this partnership with Moat verifies that our technology is indeed working and will provide the assurance our clients are looking for.”
In advance of the upcoming Media Rating Council’s (MRC) advisory lift, this partnership, along with YuMe’s existing viewability initiatives, further exemplify its commitment to drive video viewability standards forward.
“Video viewability has emerged as a vital industry standard, so it’s critical to select a partner that can provide accurate and actionable metrics,” said Everett. “We support the MRC’s efforts to identify technologies, like Moat, that are able to provide salient measurement.”
As an important precedent within the ad industry, upholding viewability standards is similar to audience guarantees, where advertisers require confirmation that their ads were delivered as contracted. Third-party viewability verification demonstrates and ensures that the ads had a reasonable opportunity to be viewed – maximizing value and solidifying ROI for the advertiser.
“YuMe has been at the forefront of innovation in the video industry – our partnership solidifies our joint commitment to raising the standards in digital brand advertising,” says Jonah Goodhart, CEO and Co-Founder of Moat. “We are excited to offer YuMe clients the ability to measure viewability and related advanced brand metrics on their campaigns.”
Watch YuMe’s ad visibility video at: http://www.yume.com/sites/default/files/video/ad_visibility.html
YuMe, Inc. (NYSE:YUME) is a leading provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe is headquartered in Redwood City, CA with European headquarters in London and 15 additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook. Current YuMe logos can be found at www.yume.com/news/logos.
YuMe is a trademark of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.
This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. In some cases, you can identify forward-looking statements by the words "may," "might," "will," "could," "would," "should," "expect," "intend," "plan," "objective," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue" and "ongoing," or the negative of these terms, or other comparable terminology intended to identify statements about the future. All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to, YuMe’s growth strategy, including global expansion and technological development; anticipated trends and challenges in our industry, including the increasing quantity, variety and fragmentation of digital video content, platforms and technologies; expansion of the digital media advertising market in general and the digital video advertising market in particular; our competition; market trends, including overall opportunities for digital media advertising and shifting advertising budgets; the ongoing improvement and refinement of our data-science capabilities; developments in the regulatory framework applicable to our business; and our intellectual property and proprietary technologies. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in our periodic filings with the Securities and Exchange Commission, including our Form 10-Q for the quarter ended March 31, 2014 and future filings. The forward-looking statements in this press release are based on information available to YuMe as of the date hereof, and YuMe assumes no obligation to update any forward-looking statements.
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