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YuMe Has 20/20 Vision When It Comes to Video Viewability
|By Business Wire
|June 30, 2014 09:02 AM EDT
Inc. (NYSE:YUME), a leading provider of digital video brand
advertising solutions, has strengthened its ad visibility product
through a partnership with Moat,
Inc., a leading MRC-accredited brand intelligence and analytics
company. Through the partnership, Moat will provide video viewability
measurement for YuMe’s brand advertisers, when third-party verification
is requested. Delivering viewable impressions is the first step in
effective brand advertising, and YuMe pioneered a proprietary
viewability solution beginning in 2011.
This partnership builds on its organic ad visibility practices,
providing brand advertisers a level of quality above and beyond industry
“Today’s digital ecosystem requires both a proactive and reactive
solution for video viewability,” says Bryan Everett, EVP Business
Development & Sales Operations, YuMe. “Building on our long-standing
focus on video viewability, this partnership with Moat verifies that our
technology is indeed working and will provide the assurance our clients
are looking for.”
In advance of the upcoming Media Rating Council’s (MRC) advisory lift,
this partnership, along with YuMe’s existing viewability initiatives,
further exemplify its commitment to drive video viewability standards
“Video viewability has emerged as a vital industry standard, so it’s
critical to select a partner that can provide accurate and actionable
metrics,” said Everett. “We support the MRC’s efforts to identify
technologies, like Moat, that are able to provide salient measurement.”
As an important precedent within the ad industry, upholding viewability
standards is similar to audience guarantees, where advertisers require
confirmation that their ads were delivered as contracted. Third-party
viewability verification demonstrates and ensures that the ads had a
reasonable opportunity to be viewed – maximizing value and solidifying
ROI for the advertiser.
“YuMe has been at the forefront of innovation in the video industry –
our partnership solidifies our joint commitment to raising the standards
in digital brand advertising,” says Jonah Goodhart, CEO and Co-Founder
of Moat. “We are excited to offer YuMe clients the ability to measure
viewability and related advanced brand metrics on their campaigns.”
Watch YuMe’s ad visibility video at: http://www.yume.com/sites/default/files/video/ad_visibility.html
YuMe, Inc. (NYSE:YUME) is a leading provider of digital video brand
advertising solutions. Its proprietary data-science driven technologies
and large audience footprint drive inventory monetization and enable
advertisers to reach targeted, brand receptive audiences across a wide
range of Internet-connected devices. Designed to serve the specific
needs of brand advertising, YuMe’s technology platform simplifies the
complexities associated with delivering effective digital video
advertising campaigns in today’s highly-fragmented market. YuMe is
headquartered in Redwood City, CA with European headquarters in London
and 15 additional offices worldwide. For more information, visit YuMe.com/pr,
follow @YuMeVideo and
like YuMe on
Facebook. Current YuMe logos can be found at www.yume.com/news/logos.
YuMe is a trademark of YuMe. All other brands, products or service
names are or may be trademarks or service marks of their respective
This press release contains forward-looking statements that involve
risks, uncertainties, assumptions and other factors that could cause
actual results and the timing of certain events to differ materially
from those set forth in or implied by such forward-looking statements.
In some cases, you can identify forward-looking statements by the words
"may," "might," "will," "could," "would," "should," "expect," "intend,"
"plan," "objective," "anticipate," "believe," "estimate," "predict,"
"project," "potential," "continue" and "ongoing," or the negative of
these terms, or other comparable terminology intended to identify
statements about the future. All statements other than statements of
historical fact are statements that could be forward-looking statements,
including, but not limited to, YuMe’s growth strategy, including global
expansion and technological development; anticipated trends and
challenges in our industry, including the increasing quantity, variety
and fragmentation of digital video content, platforms and technologies;
expansion of the digital media advertising market in general and the
digital video advertising market in particular; our competition; market
trends, including overall opportunities for digital media advertising
and shifting advertising budgets; the ongoing improvement and refinement
of our data-science capabilities; developments in the regulatory
framework applicable to our business; and our intellectual property and
proprietary technologies. The forward-looking statements contained in
this press release are also subject to other risks and uncertainties,
including those more fully described in our periodic filings with the
Securities and Exchange Commission, including our Form 10-Q for the
quarter ended March 31, 2014 and future filings. The forward-looking
statements in this press release are based on information available to
YuMe as of the date hereof, and YuMe assumes no obligation to update any
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140630005058/en/
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