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Gartner Names Market Track as “Cool Vendor in Analytics”

Market Track, LLC, the leading provider of promotion, real-time eCommerce, and pricing intelligence solutions in North America, announced today that it has been named amongst a select group of five companies in the Gartner, Inc. “Cool Vendors in Analytics, 2014” (1) report. Gartner, the world’s leading information technology research and advisory company, releases the report annually, which is well-recognized for identifying innovative, impactful and intriguing companies.

Market Track continues to offer actionable insights, trends and ‘best in class’ solutions for targeted business results, as the speed of retail industry activity continues to increase and change.

Wayne Mincey, CEO of Market Track, said, “We believe being recognized by Gartner as a Cool Vendor in Analytics further validates the business value of providing a comprehensive view of what is influencing shoppers and buyers through advertising, promotional, pricing and e-commerce data.” Adds Mincey, “Competition for the shopper has never been tougher, and our technology innovations are providing clarity on the competitive landscape across all critical media channels so that clients can take actions that directly impact their results in real time.”

Today more than 850 clients, including global Fortune 500 retailers, manufacturers and brands, as well as 75 of the nation’s top 100 advertisers depend on Market Track to help maximize sales and profitability, with actionable data and insights into advertising spend comparisons, competitive promotions and multi-channel pricing.

Click “Cool Vendors in Analytics, 2014” to access the full report by Gartner.

About Market Track

Headquartered in Chicago, Illinois, Market Track is the leading provider of subscription-based advertising and pricing intelligence solutions in North America. Through its Market Track brand, which focuses on trade and promotional advertising, pricing and eCommerce activity and Competitrack, which focuses on brand advertising, the company provides the most comprehensive coverage of key media channels available. Offered via web-based software-as-a-service platforms, Market Track’s solutions enable advertisers, agencies, retailers and manufacturers of consumer goods to efficiently monitor and analyze causal data, creative execution and ad spending to maximize the value of their marketing campaigns. Clients use Market Track’s capabilities to determine how competing retailers, products and brands are being advertised, priced and promoted both in-store and online. The Company’s granular creative assets and data covers nearly every retail trade class, product category and media channel. For more information, please visit, www.markettrack.com.


Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

(1) Gartner “Cool Vendor in Analytics 2014” by Gareth Herschel, W. Roy Schulte, Vishal Tripathi, Neil Chandler, David Edward Ackerman, June 3, 2014.

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