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StreamTrack Signs Opera Media Works; Launches Mobile Monetization Strategy
|By Business Wire
|June 30, 2014 04:01 PM EDT
StreamTrack, Inc. (STTK)
("StreamTrack" or the "Company"), today announced an Agreement with
Opera Media Works to utilize its AdMarvel ad serving platform for its
RadioLoyalty, RobotFruit, WatchThis and StreamTrak mobile products under
By integrating with the AdMarvel platform, StreamTrack will be able to
monetize its current mobile listener base more effectively as well as
create a framework for cutting edge monetization and user experience for
its new products.
AdMarvel, utilized by some of the top brands in the world including
Pandora, CBS, the Discovery Channel, and T-Mobile provides a managed
service for mobile advertising including analytics for Mobile Web and
In-App modalities. It supports video ad serving including rich media and
various IAB standard banner size ad delivery.
It provides for the hosting, management and serving of mobile
advertisements on mobile websites and mobile platforms of its customers
providing an online dashboard where its customers can review advertising
performance, control various aspects of ad supply, and modify, review
and manage ad campaign inventory on behalf of its advertisers. Features
include: seamless multi-advertiser management, campaign management, ad
performance optimization, multi-publisher management, advertiser
self-service, centralized campaign approval, a detailed performance
dashboard, and mediation across multiple ad sources, networks, and
Michael Hill, CEO of StreamTrack stated: “Mobile is the future. With an
increasing number of consumers shifting from traditional computer
utilization to mobile devices, being able to service and monetize mobile
is an important part of our future. The AdMarvel platform is being
integrated into native RadioLoyalty apps under development for IOS and
Android set for release in Q4 2014 as well as other products under
development. The Agreement with AdMarvel is a great step forwards
utilizing cutting edge ad serving technology combined with our platforms
to further our revenue, product offering and market share. We expect to
see a material increase in ad impressions and ad rates versus our
current mobile products once released.”
About StreamTrack, Inc.
StreamTrack, Inc. (the "Company") is a digital media and technology
services company. The Company provides audio and video streaming and
advertising services through its RadioLoyalty™ Platform (the "Platform")
to over 5,000 internet and terrestrial radio stations and other
broadcast content providers. The Platform consists of a web-based and
mobile player that manages streaming audio and video content, social
media engagement, display and video ad serving within the web player and
is also capable of replacing audio ads with video ads within the web
player in a live or on-demand environment. The Company offers the
Platform directly to its broadcasters and integrates or white labels its
technologies with web-based internet radio guides and other web-based
content providers. The Company is also continuing development of
WatchThis™, a patent-pending technology to provide web, mobile and IP
television streaming services that are e-commerce enabled within
For more information visit: http://www.streamtrack.com or http://www.radioloyalty.com
AdMarvel is a wholly owned subsidiary of Opera Software ASA. It makes
mobile advertising work by enabling mobile developers, publishers and
carriers to easily source, provision, manage and track advertising from
virtually any ad network or direct sourced advertising inventory. As the
leading trusted third party in mobile advertising, AdMarvel works with
mobile publishers, developers, carriers, ad networks, agencies and
advertisers to optimize advertising inventory and revenue. AdMarvel
services work across mobile web, WAP, SMS/MMS and in-application and
For more information, visit www.admarvel.com
Certain statements contained herein constitute "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995. These forward-looking statements are based on
current expectations, estimates and projections about StreamTrack's
industry, management's beliefs and certain assumptions made by
management. Readers are cautioned that any such forward-looking
statements are not guarantees of future performance and are subject to
certain risks, uncertainties and assumptions that are difficult to
predict. Because such statements involve risks and uncertainties, the
actual results and performance of the Company may differ materially from
the results expressed or implied by such forward-looking statements.
Given these uncertainties, readers are cautioned not to place undue
reliance on such forward-looking statements. Unless otherwise required
by law, the Company also disclaims any obligation to update its view of
any such risks or uncertainties or to announce publicly the result of
any revisions to the forward-looking statements made here. Readers
should review carefully reports or documents the Company files
periodically with the Securities and Exchange Commission.
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