News Feed Item
StreamTrack Signs Opera Media Works; Launches Mobile Monetization Strategy
|By Business Wire
|June 30, 2014 04:01 PM EDT
StreamTrack, Inc. (STTK)
("StreamTrack" or the "Company"), today announced an Agreement with
Opera Media Works to utilize its AdMarvel ad serving platform for its
RadioLoyalty, RobotFruit, WatchThis and StreamTrak mobile products under
By integrating with the AdMarvel platform, StreamTrack will be able to
monetize its current mobile listener base more effectively as well as
create a framework for cutting edge monetization and user experience for
its new products.
AdMarvel, utilized by some of the top brands in the world including
Pandora, CBS, the Discovery Channel, and T-Mobile provides a managed
service for mobile advertising including analytics for Mobile Web and
In-App modalities. It supports video ad serving including rich media and
various IAB standard banner size ad delivery.
It provides for the hosting, management and serving of mobile
advertisements on mobile websites and mobile platforms of its customers
providing an online dashboard where its customers can review advertising
performance, control various aspects of ad supply, and modify, review
and manage ad campaign inventory on behalf of its advertisers. Features
include: seamless multi-advertiser management, campaign management, ad
performance optimization, multi-publisher management, advertiser
self-service, centralized campaign approval, a detailed performance
dashboard, and mediation across multiple ad sources, networks, and
Michael Hill, CEO of StreamTrack stated: “Mobile is the future. With an
increasing number of consumers shifting from traditional computer
utilization to mobile devices, being able to service and monetize mobile
is an important part of our future. The AdMarvel platform is being
integrated into native RadioLoyalty apps under development for IOS and
Android set for release in Q4 2014 as well as other products under
development. The Agreement with AdMarvel is a great step forwards
utilizing cutting edge ad serving technology combined with our platforms
to further our revenue, product offering and market share. We expect to
see a material increase in ad impressions and ad rates versus our
current mobile products once released.”
About StreamTrack, Inc.
StreamTrack, Inc. (the "Company") is a digital media and technology
services company. The Company provides audio and video streaming and
advertising services through its RadioLoyalty™ Platform (the "Platform")
to over 5,000 internet and terrestrial radio stations and other
broadcast content providers. The Platform consists of a web-based and
mobile player that manages streaming audio and video content, social
media engagement, display and video ad serving within the web player and
is also capable of replacing audio ads with video ads within the web
player in a live or on-demand environment. The Company offers the
Platform directly to its broadcasters and integrates or white labels its
technologies with web-based internet radio guides and other web-based
content providers. The Company is also continuing development of
WatchThis™, a patent-pending technology to provide web, mobile and IP
television streaming services that are e-commerce enabled within
For more information visit: http://www.streamtrack.com or http://www.radioloyalty.com
AdMarvel is a wholly owned subsidiary of Opera Software ASA. It makes
mobile advertising work by enabling mobile developers, publishers and
carriers to easily source, provision, manage and track advertising from
virtually any ad network or direct sourced advertising inventory. As the
leading trusted third party in mobile advertising, AdMarvel works with
mobile publishers, developers, carriers, ad networks, agencies and
advertisers to optimize advertising inventory and revenue. AdMarvel
services work across mobile web, WAP, SMS/MMS and in-application and
For more information, visit www.admarvel.com
Certain statements contained herein constitute "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995. These forward-looking statements are based on
current expectations, estimates and projections about StreamTrack's
industry, management's beliefs and certain assumptions made by
management. Readers are cautioned that any such forward-looking
statements are not guarantees of future performance and are subject to
certain risks, uncertainties and assumptions that are difficult to
predict. Because such statements involve risks and uncertainties, the
actual results and performance of the Company may differ materially from
the results expressed or implied by such forward-looking statements.
Given these uncertainties, readers are cautioned not to place undue
reliance on such forward-looking statements. Unless otherwise required
by law, the Company also disclaims any obligation to update its view of
any such risks or uncertainties or to announce publicly the result of
any revisions to the forward-looking statements made here. Readers
should review carefully reports or documents the Company files
periodically with the Securities and Exchange Commission.
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 7, 2016 05:15 AM EST Reads: 1,040
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 7, 2016 04:00 AM EST Reads: 855
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2017 New York
The 7th Internet of @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, New York.
Chris Matthieu is the co-founder and CTO of Octoblu, a revolutionary real-time IoT platform recently acquired by Citrix. Octoblu connects things, systems, people and clouds to a global mesh network allowing users to automate and control design flo...
Dec. 7, 2016 02:00 AM EST Reads: 615
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Dec. 7, 2016 01:45 AM EST Reads: 6,161
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
Dec. 7, 2016 01:15 AM EST Reads: 1,873
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value.
In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Dec. 7, 2016 01:00 AM EST Reads: 1,614
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files.
In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
Dec. 7, 2016 12:45 AM EST Reads: 3,933
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Dec. 7, 2016 12:45 AM EST Reads: 1,238
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
Dec. 7, 2016 12:15 AM EST Reads: 1,371
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential.
Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Dec. 7, 2016 12:15 AM EST Reads: 1,024
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Dec. 7, 2016 12:00 AM EST Reads: 1,267
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
Dec. 7, 2016 12:00 AM EST Reads: 2,125
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Dec. 6, 2016 11:45 PM EST Reads: 745
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 6, 2016 10:15 PM EST Reads: 1,151
Unsecured IoT devices were used to launch crippling DDOS attacks in October 2016, targeting services such as Twitter, Spotify, and GitHub. Subsequent testimony to Congress about potential attacks on office buildings, schools, and hospitals raised the possibility for the IoT to harm and even kill people. What should be done? Does the government need to intervene? This panel at @ThingExpo New York brings together leading IoT and security experts to discuss this very serious topic.
Dec. 6, 2016 09:15 PM EST Reads: 350