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Natrol Expands Robust Vitamin Line With Nine New Products Designed to Boost a Healthier Summer

Family Supplement Provider Unveils Innovative Products for Enhanced Diet, Sleep, Beauty and Anti-Aging; Including Products for the Whole Family

LOS ANGELES, CA--(Marketwired - June 30, 2014) - Natrol, Inc., a global leader in the nutrition industry and trusted manufacturer and marketer of superior quality vitamins and supplements, has begun rolling out its latest wave of products that include powerful antioxidants, much-needed vitamins and natural enzymes.

The new products, designed to boost energy, reduce stress, or help the body and mind reach maximum potential, include: Tart Cherry with Melatonin, Sleep & Repair™, Melatonin 10 mg Fast Dissolve, Advanced 5-HTP Stress Support Fast Dissolve, Biotin 10,000 mcg Fast Dissolve, Collagen Skin & Joint Complex, Bromelain 250 mg, Coconut Oil 1000 mg Softgels, and Laci Le Beau Cleanse NOW®. Many of the items can already be found on shelves at the Vitamin Shoppe and other retailers nationwide. The new wave of products follows Natrol's early 2014 successful release of the Angry Birds™ co-branded children's vitamins and MRI Performance's Competitive Series, featuring custom-tailored products for athletes to use throughout the entire day.

"These nine products have been created to expand the categories where Natrol is successful and well-known - sleep, mood, diet and beauty," said Lisa Sheppard, Vice President of Marketing for Vitamins and Supplements. "Now that summer has finally arrived, more people will head outdoors to embrace an active lifestyle. They will hit the beach, travel, and otherwise need to balance their daily waking and sleeping patterns in the most efficient way possible. These new products help to support and enhance all of these activities and more. Many of them offer on-the-go health support for those who have no intention of slowing down."

Natrol's new products and their benefits:

  • Tart Cherry with Melatonin - The chewables contain beneficial anthocyanins - potent antioxidants - engineered to support a healthy inflammatory response and maintain a healthy heart.†
  • Sleep & Repair™ - The softgels have clinically tested ingredients to support muscle recovery, and are formulated to reduce stress and replenish cellular energy throughout the night. Sleep & Repair is the first sleep product geared toward active adults. †
  • Melatonin 10 mg Fast Dissolve - Made for those prone to occasional sleeplessness, melatonin is a drug-free way to help establish normal sleep patterns. The Fast Dissolve tablets come in a delicious strawberry flavor and are sweetened with all-natural Xylitol. †
  • Advanced 5-HTP Stress Support Fast Dissolve - An enhanced version of one of Natrol's best sellers, Advanced 5-HTP Stress Support Fast Dissolve provides the optimal balance of mind and body. The carbohydrates, fats and proteins used by the body for energy are broken down, while the B Vitamins convert 5-HTP into serotonin. Glutathione, a recognized antioxidant, supports the immune system, promotes healthy skin, and helps establish overall health. †
  • Biotin 10,000 mcg Fast Dissolve - The high potency formula provides dietary support for healthy hair and nails, as well as energy production. Tablets are 100 percent vegetarian. †
  • Collagen Skin & Joint Complex - Capsules contain BioCell Collagen™, which has been clinically tested to support skin hydration; collagen content and blood microcirculation; skin and joint structure and function; and joint comfort. Capsules do not contain gluten, fish and shellfish. †
  • Bromelain 250 mg - Bromelain is an all-natural digestive enzyme derived from the pineapple stem, which breaks down protein so that nutrients can reach the muscles. Additionally, Bromelain supports heart and joint health, promotes a healthy inflammatory response and joint comfort. †
  • Coconut Oil 1000 mg Softgels - Made with organic coconut oil, the softgels promote vibrant energy, heart and overall health. Natrol's new Coconut Oil product contains healthy Medium Chain Triglycerides (MCT) and may help support the immune system. †
  • Laci Le Beau Cleanse NOW® - The fast dissolve tablets contain Senna, a natural and gentle herbal laxative that helps relieve occasional irregularity. Cleanse NOW® is under Laci Le Beau - part of Natrol's Family of Brands - makers of America's No. 1 selling brand of Dieter's Tea. †

Natrol is one of the only companies to provide vitamins, supplements and products for every member of the family at multiple ages and lifestyles. Natrol's Family of Brands includes Natrol®, MRI®, PROLAB®, NuHair®, Shen Min®, Angry Birds™ and Laci La Beau®.

For more information on Natrol, please visit: www.natrol.com

About Natrol - Quality Uncompromised® for Over 30 Years.

Natrol, Inc., headquartered in Chatsworth, California, is a wholly owned subsidiary of Plethico Pharmaceuticals Limited. Plethico Pharmaceuticals Limited (BSE: 532739.BO: PLETHICO) engages in the manufacture, marketing, and distribution of pharmaceutical and allied healthcare products around the world. Natrol products are made in the USA. Established in 1980, Natrol, Inc. is a global leader in the nutrition industry, and a trusted manufacturer and marketer of superior nutritional supplements that support health and wellness throughout all ages and stages of life.

For more than 30 years, Natrol products have captured the loyalty of consumers worldwide based on an unwavering commitment to help individuals and families lead a healthy and active lifestyle. Ultimately, Natrol strives for innovation and stands behind the science and technology applied to its full family of health and wellness brands. These include NatrolMRIPROLAB, Laci Le Beau, NuHair, and Shen Min.

Natrol products are available in health food stores, drug and grocery stores, mass-market retailers, Natrol.com, and other online retailers. Natrol distributes products nationally through more than 54,000 retailers, as well as internationally in over 40 other countries through distribution partners and its UK subsidiary. For more information, visit www.Natrol.com or call 1-800-2-NATROL (1-800-262-8765).

The following files are available for download:

Contact information
Jana Davidoff  
CW3PR for Natrol, Inc.
jana@cw3pr.com

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