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ITWP Acquires Harris Interactive Europe from Nielsen
|By Business Wire
|July 2, 2014 03:00 AM EDT
ITWP Acquisitions Limited, the parent company of Toluna, a leading
digital market research and technology company, today announces the
acquisition of Harris
Interactive SAS in France, Harris
Interactive AG in Germany and Harris
Interactive UK (Harris Interactive Europe) from Nielsen.
Frédéric-Charles Petit is CEO of ITWP, and will oversee both Toluna, and
Harris Interactive Europe. Petit is Toluna’s founder and CEO.
This acquisition expands ITWP’s existing footprint in the digital market
research industry, as ITWP has been the sole shareholder of Toluna
since 2011. Harris Interactive Europe blends sector expertise with
award-winning research designs to deliver tailored solutions to clients
seeking strategic input. Toluna operates the world’s largest global
social voting community, and couples this global respondent access with
transformative data collection, reporting and visualisation products.
Petit states, “Across Europe, Harris Interactive, is a well-respected
provider of digital market research services with cutting-edge
methodologies, and Toluna is revolutionising market research through a
combination of world-class technology, innovative approaches and
seamless real-time access to millions of consumers. Leaders in their own
right, there are opportunities for both companies to enhance current
offerings to clients. ITWP will continue to invest in the growth and
success of both Toluna and Harris Interactive Europe, which will operate
as separate entities servicing their own clients.”
Nielsen has owned Harris Interactive Europe since February 2014. As part
of the purchase by ITWP, Nielsen will become a minority shareholder in
ITWP, and has separately entered into a mutual strategic cooperation
agreement encompassing access to Toluna global panel, as well as, its
“Nielsen is delighted to have found the right home for Harris
Interactive Europe within our strategic partner, ITWP, which through
Toluna, will give us the ability to collaborate on market research
technologies as well as digital data,” says Itzhak Fisher – EVP of
Global Business Development at Nielsen. “Nielsen, Harris Interactive and
Toluna have been collaborators and customers of one another for many
years and we look forward to our continued relationship.”
ITWP Acquisitions Limited is a Verlinvest portfolio company and private
investment firm that is the sole shareholder in companies including
Toluna and Harris Interactive Europe. George Kynoch is the Non-Executive
Chairman of ITWP. Frédéric-Charles Petit is ITWP CEO.
A pioneer in the dynamic world of market research, data collection,
reporting and visualisation, Toluna brings together people and brands in
the world’s largest social voting community. As a leading all-in-one
global source for actionable insights, we help market researchers,
insights professionals and companies anywhere in the world make clearer
and better business decisions that drive better business results.
Our social voting community of more than six million members spans more
than 41 countries, enabling our clients to develop a deeper
understanding of anyone, anywhere, anytime they need it.
Toluna provides the industry’s leading survey technology suite, enabling
hundreds of organisations worldwide to create online and mobile
surveys, manage panels and build their own online communities.
Toluna products include PanelPortal™
Online Communities and Toluna QuickSurveys™
and Toluna Analytics™.
With 17 offices in Europe, North America and Asia Pacific, Toluna works
with many of the world’s leading market research agencies, media
agencies and corporations.
Harris Interactive Europe
Harris Interactive Europe (comprising Harris Interactive SAS in France,
Harris Interactive AG in Germany, and Harris Interactive UK) is a full
service, consultative custom market research agency. Working
internationally from our offices, our activities span both
business-to-business and consumer markets: specialising in; automotive;
consumer packaged goods; energy; entertainment; financial services;
healthcare; media; technology; telecoms; and travel.
We blend focused sector expertise with award winning research designs
and innovative tools and approaches to deliver tailored solutions built
on industry best practice. Our engagements range from tactical one-off
projects to ongoing strategic tracking studies.
Harris Interactive Europe has in-house expertise covering all areas of
research design, implementation, analysis, and reporting, with
particular strengths in loyalty, brand and new product development.
For more information about Harris Interactive Europe, please visit: http://www.harrisinteractive.fr/,
Nielsen N.V. (NYSE: NLSN) is a global information and measurement
company with leading market positions in marketing and consumer
information, television and other media measurement, online intelligence
and mobile measurement. Nielsen has a presence in approximately 100
countries, with headquarters in New York, USA and Diemen, the
Netherlands. For more information, visit www.nielsen.com.
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